Website Draft 1

Above features my initial draft of my website, sadly unfinished but with a clear outline of where I want the themes of colour and shape to be. I am enjoying the repeated digipak design and may take inspiration from this and implement it into my actually digipak or at least experiment with the idea. The repetitiveness works well with the leading lines, presenting them to form a network of joined lines, segregating the repeated images well. I am aiming for a more minimalist approach due to my want for everything to individually work perfectly and of course what is conventional for the genre even though the internet was yet to be around when the genre was in full swing.

Things I enjoy

  • Colour matching and theme works well
  • progression of image out of focus adds an effective design features

Things I want to implement

  • white colour – gives a good contrast to the dark saturated purple and green
  • Use giffs of music video to entice audience and improve design aspects/replace stock image
  • Add small articles about the band
  • finish discography
  • want to add a “whats new” page so I can write a small article about the new album




Planning and organising on a shoot is very important when wanting to produce the best work you possibly can/achieve what you have set out to do. The planning can be seen in shoots meeting agenda, covering all props and costumes needed which is vital if your like myself: extremely forgetful. Highlighting the ‘potential hazards’ within the white studio may seem ridiculous but nevertheless is must be done.

Graphic design

For my inside left cover I decided to create a scenography piece with distortion being the main feature.  I think the slight distortion works well as you can still make out the composition of the people whilst still featuring lines of distortion. No.24 is my selected scan as I enjoy the composition the most as well as there is little grey colour due to the lack of movement when I was distorting the piece.

My mission statement

Who are my Audience

Who they are (demographics)  Mostly Female ages 30-54

What other media they consume and participate in – BBC News, World Rugby, Magazines,

What their values attitudes and beliefs (ideology / psychographics) To spread equality and free love to everyone around them

A Call to Action

How do you want the audience to engage with your star / album – To reflect the message, to read and understand the group, to follow the vintage style.

How will they invest time and money in your star / album – Purchase the album and record editions, stream the music, buy merchandise such as mugs, shirts, posters ext.

Who are the competition?

Name three similar bands / artists. Arctic Monkeys/ The Strokes/ The Stone Roses

What are the trends in album designs of similar stars / bands? Broad range of colour, Artistic designs, simplistic

What does their website look like? Merchandise, Music Videos Categorized tabs. Tour dates. Gifs Quotes.

Your USP (Unique Selling Point)

Is your star already established or are trying to establish a new presence in the market? The group is already established in the modern rock genre, and are trying to both re live and develop the style of the mid 60s early 70s.

What is your star image & how are you trying to innovate / develop that image? 

Are you mixing up elements of different genres? Our group spans across multiple genres and that should hopefully attract a larger audience, we will do this by relating and presenting different conventions of psychedelia, rock and roll, and indie.

Are you trying to re-brand your star? Yes, our group is adopting a new style of music by implementing the psychedelic and retro themes with the current indie/ rock and roll template.

Are you emphasising the ordinary or extraordinary? Our group are presenting both as there is conventions from a vast range of genres. The boy band type meta narrative with psychedelic influence means a larger audience will be attracted.