January
10
CCR 3 – How do your products engage with the audience and how would they be distributed as real media products?
We have created a video in the style of ‘The Apprentice’ in order to answer the question. This video includes discussion topics such as:
- Who are target audience are
- Their ideologies and Values, attitudes and beliefs
- The focus of the message that is being encoded to the audience
- Our brand identity
- Mission statement
- The design / content of our three products and how they fulfill our audience’s uses and gratifications
- How the products speak to the audience and try to create a relationship with them
- Distribution and marketing