We have created a video in the style of ‘The Apprentice’ in order to answer the question. This video includes discussion topics such as:

• Who are target audience are
• Their ideologies and Values, attitudes and beliefs
• The focus of the message that is being encoded to the audience
• Our brand identity
• Mission statement
• The design / content of our three products and how they fulfill our audience’s uses and gratifications
• How the products speak to the audience and try to create a relationship with them
• Distribution and marketing