January 10

CCR 3 – How do your products engage with the audience and how would they be distributed as real media products?

We have created a video in the style of ‘The Apprentice’ in order to answer the question. This video includes discussion topics such as:

  • Who are target audience are
  • Their ideologies and Values, attitudes and beliefs
  • The focus of the message that is being encoded to the audience
  • Our brand identity
  • Mission statement
  • The design / content of our three products and how they fulfill our audience’s uses and gratifications
  • How the products speak to the audience and try to create a relationship with them
  • Distribution and marketing
November 22

CCR1 – How do your products use or challenge conventions and how do they represent social groups or issues?

I have created a presentation below on a website called ‘Prezi’, this allowed me to reflect of how I have used and/or challenged the conventions of the Electropop genre for the brief. I have focused on particular areas such as  how the characters are represented through the use of micro features, like camera angles, composition and mise en scene.

October 26

Evaluation of web design application

In order to create our website we used Wix. Wix allowed us to experiment with a wide range of features helping us to make our website more professional.  Being a new website to all of us it challenged out skills in making a website relevant for our audience.

Whilst creating our website we started with creating different pages we wanted to include for our webpage. This then allowed us to be able to create the navigation bar at the top. This was essential for our webpage as we wanted to make sure it was clear for the audience on how to navigate through the website. On the pages tab you are also able to add in any landing pages that we may need throughout our website, this was extremely useful as you are able to easily connect and extras in. One of the landing pages we created were able to add a link to Paypal and Itunes. To do this we made the pictures of our digipak buttons so the audience are able to purchase or stream the music.

October 8

Production Skills Evaluation 3

Below are some examples of production skills I have learnt whilst creating the digipak, these consisted of using applications such as InDesign and Photoshop:

Above you can see I have adjusted the saturation levels of this colourful and vibrant image of Marguerite. To do this you must first go into Edit then Colours then Curves. You are able to adjust the levels by clicking and pulling the graph lines to your desired effect and the image changes whilst you play around with the graphed line.

Above is the seperation of the head to the neck stage. I was able to use the scissor cutting tool in order to create an outline and cut the head out. This is not the final image, as you can see we played around with different effects, firstly we tried an all red block of colour for the brain to represent anger and passion and then tried again with an effect we made including a blue washed background with golden swirls. We decided against both of these and created another more brushed effect for the final product which we used on the background too.


Here it is below:

As you can see this brush effect consists of colours such as green, blue, purple and slight orange tinges. On the right I have added an image of the colour selection swatch palette. I have selected the exact shade of purple I decided to use within the background, I used the brush tool to apply this which worked effectively as it created a brush stroke like effect and has a psychedelic look to it with paintbrush like strokes.

Finally, I managed to edit Marguerite’s eyes for the digipak front cover. I used many different colours and thicknesses whilst using the paint brush tool. Some effects were edited on freehand, for example the pink swiggle in the front of the left eye whereas the fine circle fencing looking filter can be brushed on automatically which your colour of choice, I went for baby blue on the left eye and a darker blue on the right.




October 4

Feedback on mock up and targets


After creating my digipack mock up me and my partner went around with a list of genres and adjectives and asked people which genre they think it most resembles and which adjective describes it best. The options for genre were energeric, sad, happy, angry, fun, edgy, unique/quirky, colourful and calming. The majority of people chose the adjectives edgy, unique and quirky. This was very good and the result and vibe we wanted. This shows us that the conventions of bright colours have made our product easily identifiable as the electropop genre. Therefore this tells us that in our final product the design style that we are going for is on the right track and only some major changes, mainly to our main cover star.

Furthermore we gave people the option to choose from these genres: rock, heavy metal, pop, kpop, electropop, indie pop, alternative rock, rap and r ‘n’ b. Most people thought that it was either punk or electropop or indie pop this is helpful as it shows us that our genre is recognizable within our product but it can be mixed up with other genres that have similar aspects easily, therefore in the actual product we will have to add more conventional alternative rock themes so that it would be more clearly identifiable.


  • Add more conventional electropop themes and ideas.
  • Stick with the vibrant colour scheme as it suggests the genre of Electropop.
  • Improve on the mise-en-scene, maybe add a costume with vibrancy and add props also to establish genre.
July 12

Production Skills Evaluation 2

  • In order to create a red filter layer to the video you firstly go into Effects Controls and locate the Lumetri Colour setting, after doing this you must adjust the RGB curves to however you wish, for us we decided to choose a red filter as it portrays the character as dangerous and unpredictable. To adjust the hue saturation curves you just need to click on the white circle setting and adjust to preference, this way you can create a hue filter in whatever colour you want. On the other hand, you can use the grid and move the red line in order to adjust the saturation and within our video we upped the saturation three times in order to intensify the colour.

  • Above you can see that for all of the memory flashbacks we decided to use a specific filter to create a retro vibe to the video, to do this we used the filter SL Gold Tobacco (Canon 7D) on all these memory shots. By doing this we were able to determine to the audience that our main female character was having memory flashbacks, it has a sepia, orange toned filter which suggests looking back in time.
  • To get this effect you go into Presets then Lumetri Presets and I personally went into Canon 7D and chose SL Gold Tobacco but there are lots of options depending on what atmosphere you want to create
June 19

Production Skills Evaluation 1

What went well:

  • I was able to make use of multiple tools that premiere has in order to edit my clips eg the snipping tool, the select tool and the magnet tool.
  • I familiarised myself with colour effects which before I did not know much on how to use.
  • I was able to edit my clips to be in sync with my audio.

Even better if:

  • I made use of more effects such as transitions and colour effects making my clips look better.
  • Use the layers to add more effects allowing me to use multiple clips at once, adjustment layers and filters.