September 27

Digipak Conventions Analysis


Above shows an annotated version of Digipak. We decided to go with Rex Orange County’s ‘Apricot Princess’ as he is a very popular artist within the indie pop/electropop genre, therefore we would be able to get a really good understanding of what is considered conventional for our genre. This task helped me gain a better understanding of the key features of a Digipak all come together to grasp your audiences attention. Doing this task will help me when it comes time to produce my own Digipak as I have a better idea of what my target audience is attracted to.