October 9

Digipak Draft 1

This is a copy of the first draft of our Digipak. Our teacher gave us some very useful feedback which will enable us to enhance our product greatly for it’s final draft.

Targets for Improvement:

  • over editing the front cover? irroring, cutting and offsetting her face, and the pastel dabbling cosmic psychedelic doesn’t need represneeting on the background, eye editing
  • change the cross over edge, eg Marguerite’s page
  • replace the hand/legs shot on the right inside not a strong image and seems random
  • add places in between the words, or keep it consistent
  • not sold on the 80s font on the back cover, play with the font and change it up, maybe something more stylish eg simple sans serif font
  • needs more songs on the album, 6 is not enough
  • add barcode and copyright info
  • complete spines

 

October 8

Production Skills Evaluation 3

Below are some examples of production skills I have learnt whilst creating the digipak, these consisted of using applications such as InDesign and Photoshop:

Above you can see I have adjusted the saturation levels of this colourful and vibrant image of Marguerite. To do this you must first go into Edit then Colours then Curves. You are able to adjust the levels by clicking and pulling the graph lines to your desired effect and the image changes whilst you play around with the graphed line.

Above is the seperation of the head to the neck stage. I was able to use the scissor cutting tool in order to create an outline and cut the head out. This is not the final image, as you can see we played around with different effects, firstly we tried an all red block of colour for the brain to represent anger and passion and then tried again with an effect we made including a blue washed background with golden swirls. We decided against both of these and created another more brushed effect for the final product which we used on the background too.

 

Here it is below:

As you can see this brush effect consists of colours such as green, blue, purple and slight orange tinges. On the right I have added an image of the colour selection swatch palette. I have selected the exact shade of purple I decided to use within the background, I used the brush tool to apply this which worked effectively as it created a brush stroke like effect and has a psychedelic look to it with paintbrush like strokes.

Finally, I managed to edit Marguerite’s eyes for the digipak front cover. I used many different colours and thicknesses whilst using the paint brush tool. Some effects were edited on freehand, for example the pink swiggle in the front of the left eye whereas the fine circle fencing looking filter can be brushed on automatically which your colour of choice, I went for baby blue on the left eye and a darker blue on the right.

 

 

 

October 4

Photoshoot / Design Production Meeting and Risk Assessment

 

By creating this production meeting agenda it has allowed us to be organised so that we know where and when we’re meeting and who is responsible of certain aspects of the shoot such as clothing and makeup. Me and my partner Hollie-Mae had a sit down meeting to discuss every detail of the shoot such as, whether we wanted to do a location shoot or use the white or black studio, so that it runs as smooth as possible and we use our time effectively.

 

 

October 4

Feedback on mock up and targets

 

After creating my digipack mock up me and my partner went around with a list of genres and adjectives and asked people which genre they think it most resembles and which adjective describes it best. The options for genre were energeric, sad, happy, angry, fun, edgy, unique/quirky, colourful and calming. The majority of people chose the adjectives edgy, unique and quirky. This was very good and the result and vibe we wanted. This shows us that the conventions of bright colours have made our product easily identifiable as the electropop genre. Therefore this tells us that in our final product the design style that we are going for is on the right track and only some major changes, mainly to our main cover star.

Furthermore we gave people the option to choose from these genres: rock, heavy metal, pop, kpop, electropop, indie pop, alternative rock, rap and r ‘n’ b. Most people thought that it was either punk or electropop or indie pop this is helpful as it shows us that our genre is recognizable within our product but it can be mixed up with other genres that have similar aspects easily, therefore in the actual product we will have to add more conventional alternative rock themes so that it would be more clearly identifiable.

Targets:

  • Add more conventional electropop themes and ideas.
  • Stick with the vibrant colour scheme as it suggests the genre of Electropop.
  • Improve on the mise-en-scene, maybe add a costume with vibrancy and add props also to establish genre.
October 4

Digipak Photo mock- up

These four images below are images that me and my partner found on the internet. We feel as though they fit into our genre: Electropop. We have put them together to create a mock-up digipak – everything else however has been created by me and my partner eg the colours, fonts and structure– this was added in using the programme Adobe Indesign. These images below are our front cover, inside left cover, inside right cover and back cover. This will give us a guideline on how our digipak is going to look or what we should be basing it off.

October 4

Digipak Moodboard

 

Moodboard

This is our moodboard which represents the themes and ideas we want to represent in our digipak. This is a collage that incorporates denotations and cultural codes. Cultural codes such as the colour scheme being purple, lime green and animal prints. These colours and patterns are usually associated with vibrancy and fun, these connotations relate to our genre of indie pop/electropop.  These colours are very flamboyant and compliment each other and our genre very well.

Imagery

Effective imagery is crucial in order to create a cohesive vibe to the digipak and video. The eyes and reconstructed face connotes a sense of  edginess and relate to our genre well. It has an artsy aesthetic about it and the repetition of the eye gives an effective look to the digipak.  We have included different textures to make the moodboard stand out more such as tissue paper, textured material and mesh. Our mood board incorporates modern and vibrant looking imagery such animal prints, which are currently a trend at the moment, this also connotes the idea of our star being wild and crazy like an animal. But we have also incorporated classic clean designs of  images such as the sea landscape and plant image.

Brand

Before we did our moodboard we created a Pinterest page that had colour schemes, images and related pictures and imagery that helped us think up and visualize our hands on moodboard.It is important to create a moodboard that embodies the brand and vibe of what you want your brands digi pak to look like as it gives inspiration and sparks off other creative ideas.