So, throughout this experience I have learnt a multitude of new software skills such as Indesign and Photoshop; which I had never used before. In addition to this I have required new skills that are specifically exclusive to Media Studies but have also learnt many other IT skills that are applicable to many other subjects, one example being that I take Film Studies so editing videos and photos are alot easier now.
Furthermore, the production of my music magazine has taught me how to attract my target audience in a variety of ways. These being ideas such as mise-en-scene and camera angles. Now I am aware of the importance of how every aspect of a photo must work together in order to convey a certain narrative or star image.
Moreover, when beginning to use both InDesign and Photoshop I had to experiment with different fonts, colour schemes and layouts. I had to ensure that all of these aspects were working together well in order to portray my chosen genre.
In addition, the feedback I have received, from both my teacher and my peers, throughout making my magazine, has been very important as it has helped me to develop my magazine further and broaden my skill set. Getting feedback was essential in improving my magazine as sometimes you are not able to spot a typo for example or you may feel attached it it and don’t think there is anything you can change about it.
Overall, I am really happy with how my music magazine turned out. I have worked hard, listened to feedback and done the appropiate research into my genre in order to create a reakistic magazine, to conclude I do believe my final product conveys my brand well.
Overall I believe that my brand is clearly reflected in the design of my three pages by the use of:
- Font: my fonts fit the genre of britpop throughout the three pages I have created. One of them is called ‘British Pop Music’ and this is used as my magazine running logo ‘storm’
- Images: the images that I have used show the models as moody and grungy which is appropriate to their star image and my genre of britpop
- Colours The colours that I have chosen to use are fitting to my genre as they are red, white and blue which are, as we know, the colours of the british flag, also my cover stage is wearing red white and blue which helps tie those colours into my magazine.
- Above, you can see how I have changed the brightness and contrast on my front cover page using Photoshop. I did this by selecting Image on the top tool bar they selected Adjustments then Brightness and Contrast. This enables the depth to be intensified and as you can see below creates a more 3-dimensional look to the otherwise flat image.
- Furthermore, the brightness and contrast scale is adjustable and depending on how high or low you change these to they can create very different looks. For example if I implied a higher brightness and a lower contrast it would make my star image look angelic. Contrastingly, I have opted against this as it doesn’t fit my genre of britpop’s aesthetic. I have decided to add a higher contrast and a lower brightness to achieve this grungy, dark and moody look that reflects the britpop genre more accurately and adds to the moody, laid-back and rustic vibe of the genre.
- Finally, I have used the cut out tool on Photoshop to be able to separate my star image from their background. This allows me to move him around and place him where I want him to go without his background that was used on shoot (in this case a white background). To cut him out I went around the image with a looped looking tool in order to cut him out and then all you have to do is delete the background by selecting it then pressing backspace.
- On InDesign I have learnt many new techniques, one of them is being able to change the font case and size using a shortcut rather than manually changing the metrics on the top tool bar. Firstly, you right click then scroll down to font then change the pt to your choice. This technique is especially useful when you only need to change/highlight certain parts of text eg my page numbers on the left side of my contents page are larger than my features information text so they stand out to the audience.
- Above you can see another design skill I’ve learnt using InDesign. I had an idea to add the ‘contents’ text above the records in the top left hand corner but I had to rotate the text so that it aligned with the angle of the records. To do this I clicked on the text box and found the cursor with the curved arrow and they I tweaked the text so it was lined up with the rest of the records.
- Finally, I used the spot healing tool on Photoshop to remove any blemishes or redness on my model’s face. To do this I selected the spot healing tool on the toolbar on the left side of the screen and then adjusted the size of the healing tool so I could pinpoint conceal any spots or blemishes and smooth over the skin to create a flawless base for my model’s skin. It is important to get the skin flawless to portray the correct star image of an idealistic celebrity with perfect skin. This relates back to the britpop genre, personally I would have kept the blemishes to fit this genre of the laid back, imperfect persona of the britpop genre. However, the blemishes are distracting so I decided to cover them and smooth over the skin to create a idealistic star image.
After lots of preparation I have now learnt enough about the camera and mise en scene to be able to communicate my brand ideas. I am now ready to photograph my star for my front cover, the contents page and double-page spread. For my front cover photo I will be choosing a mid shot of my model , this will mean the main focus will be on my main cover stars face and their eye contact will draw in the audience. Also I need to choose a photo for my double page spread potentially one that is not a mid shot to give my magazine some variation.
The mise en must be fitting to the genre too, for example if my model was wearing a hair band on her wrist I would ask her to take it off. Makeup is usually necessary when creating mise en scene of your star but in my case my genre is Britpop and I have a male model so therefore makeup is not required.
Achieving the correct lighting is also really important. By using high key lighting this allows the image to be clear and bright which is what you want from a professional looking magazine image, whether that be on the front cover or inside on a double spread. Furthermore, I am going to take lots of photos at many different angles in order to show variation of my shots and if one doesn’t work out as well as I thought I have many other options available.
I will have to consider a range of features when designing my magazine cover in order to catch to eye of my target audience. For example I will have to consider the colour palette I use, the font styles and the images I put on my magazine. Within this I must look at the lighting, costume and positioning. Furthermore I will have to consider what message I am trying to convey within these images , this is also portrayed through the way I decide to lay out my magazine. I must consider the typical conventions of my music genre and I can look at other magazine’s as examples.
I must make sure to include different types of language features such as superlatives to make my magazine stand out. I should include different aspects of psyhcographics and demographics in order to cater towards my specific target audience. Also, I will use my Indesign and Photoshop skills to achieve a magazine which entices my target audience and persuades them to read it.