Star Image – theirs and mine

I created a prezi to analyse Green day and their star images, looking at:

  • Their music
  • Performances
  • Appearances
  • Articles
  • Social Media

All of these components create the star image, Richard Dyers theory of all stars are ordinary but extraordinary and all of these things are constructed to make them seem more ordinary or extraordinary.   But also how they are present in our lives through social media but also absent like interviews and concerts. All of these are created through the meta narrative using different media’s to create our stars image.

Click on the image to view the full Prezi

This has helped me discover why different stars, perform at different stadiums, to create a branding image (How they want to appear to their fans). This will help me create my star, I will now know that I need to think about what I want my star to come across like to my audience. I also highlighted all the adjectives describing the band in red throughout the Prezi, some of the words included:

  • Sad
  • Lonely
  • Passionate
  • Exciting
  • Mad
  • Raw
  • Normal
  • Relatable
  • Straight Forward
  • Down to Earth
  • Rebellious
  • Aggressive
  • Vulgar
  • Rude
  • Unique

I next created a slide of different style choices, using MES-EN-SCENE to construct the appearance of my star. I used my Pintrest board to help me with this, finding ideas and inspiring me.

I kept my styling similar to the styling of green day as this is a very popular punk rock band. I have chosen a black shirt, black ripped jeans, a leather jacket, either messy or spiked up hair, quite dark eye makeup, black and silver jewelry. For body language, when I take the pictures I will use all of them, so I am able to experiment with different images and decide which looks the best. This will help me and my star to know how I want them to dress and stand for the photo shoot, so that I create the public image of my star I want.

Communicating my Brand

Pintrest Mood Board

I created a Pintrest board of a range of things relating to my genre of punk rock to help me discover what punk rock stars look like and how branding is important, this will also help me if I get stuck throughout the creation of my magazine, I can come back to this mood board to help give me inspiration. I included pins to do with:

  • Colour schemes
  • Existing magazines
  • Lyrics / quotes
  • Fashion
  • Makeup / hair
  • Album cover art
  • Poses
  • Fonts / typefaces
  • Layouts
  • Punk bands and stars

Click on the image to see the full Pintrest board

This will help me with inspiration for my magazine. It will also help me if I get stuck for ideas so I can come back to this mood board and get re-inspired. This will help with figuring out typical conventions of the punk genre. I now also have some ideas for positions, poses, fashion and more to make my poster look like a punk rock poster.

My Audience Profile

Audience research 

I used YouGov to do some research on my potential audiences and what there demographics and psychographics are. I used google to find some different punk rock artists like Green Day and Nirvana, and then used the common suggested other artists. Once I had completed my research I created a dating profile of a stereotypical person that may listen to punk rock music. Here is some of the research I found, I highlighted common areas of information:

During my research I found out that it is most likely to find a millennial man rather than a female or a slightly older person listening to this genre. I also discovered that if they listen to punk rock they are quite lightly to also listen to indie pop/ rock as well for example Foo Fighters. I think my audience will fit into the individualists, and will more than likely not be religious, I think this is because they are individualists and don’t want to be controlled and anyone or thing.

This has helped my learn that my target audience might use my magazine for entertainment, social interaction and / or personal identity, these all fit into the uses and gratification theory that Blumer and Katz came up with, this will help me with branding as I can understand what my audience might use my magazine for.

This will help me make my magazine as I now know the demographics and psychographics of my audience which will help me encode my magazine so the audience can decode it using my preferred meaning. Doing this will make my magazine more successful as I’m  getting the points I have encoded into my magazine across to my audience. If I didn’t encode my magazine well and so the stereotypical audience can’t decode it they way I wanted it to be I would get an oppositional reading which isn’t what I want.

Branding Ideas + Mission Statement

Name of my Magazine

I chose the genre rock and then the sub-category punk rock as it is a music genre I grew up listening to and still listen too, but it also have a very distinct look to it. The name of my punk rock magazine will be: Roar. I chose this name as its short catchy and when I thought of rock music I thought of roaring guitars, drums and singing. To help me with creating my name I created a word cloud of different words:

I then put some of these words into a business name generator. Which came up with some helpful suggestions like Rock Daily. I also put some of theses words into a thesaurus, for example I put the word loud into it and it came our with roar. Which is how I came up with the name of my magazine.

Mission Statement

I have written a mission statement to show the audiences our aims and purposes of my magazine.

“We aim to help and inspire people to listen to and create punk rock music. We want to bring families,  friends and strangers together to make stronger bonds and potential new friendships to contribute to the punk rock community.”

So… I’m ready to make some media!

Making my Magazine

When I’m creating my magazine I need to be aware of:

  • Mise-En-Scene
  • Camera
  • Layout
  • Typography and colour
  • AIDA
  • Blumler and Katz

These things are all important when creating my magazine as it will help me not only make a magazine that looks like on but also help me create a magazine which would sell to my target audience that listens to my genre.

When I’m creating my magazine I will keep in mind Mise-En-Scene to help me with costumes, makeup, hair ect. which will help me dress my model to fit the genre of music, for example rock would be dressed in darker coloured clothing and maybe have makeup on.

I will also keep in mind camera angles and techniques, for example whether I use a high angle, low angle or wide angle. Or whether I use a close up or another camera angle. This will depend on the genre I chose and what is a common style of magazines the feature this genre.

I will decide whether to use typical features to create a conventional magazine or not. I might not use conventional features as it might appeal to the target audience more. I will also research other magazine to find out typical colour schemes and typography to appeal to the audience but also so the magazine fits and looks good together and not messy.

When keeping creating my magazine I will keep mind AIDA, it will help me constantly think about about the audience and what will appeal to them.

Blumler and Katz is important as I will need to know what category my magazine will fit into for my audience whether its entertainment or new for example.

These things will all help me to create a successful magazine that will appeal to my audience.

My Tour Poster

Moodboard of generic posters

I created a moodboard to help me with AIDA, and colour schemes typical of the genre. I googled different folk artists tour posters, advertising concerts and tours for artists like Bob Dylan and Joan Baez and put different examples all into my moodboard:

I put images of folk tour posters onto this moodboard, some more modern than other. Looking at all of theses posters has helped me look at the common font categories used (serif and handwritten), also most of the colours are quite neutral or primary colours (red, blue, yellow) or shades of  that colour. A lot of the images of the stars or bands included instruments or close up shots.

When making my tour poster, I will need to consider AIDA (Attention, Interest , Desire, Action). AIDA will help me make my poster conventional for the audience, for example what font styles and colours are suitable of the genre and audience.

My Tour Poster

I first did some sketches to help me decide on a layout, when planning I made sure I used conventional features but also unconventional.

Than I put each one onto Indesign to see how they looked on the program:

I chose the most conventional layout as it looked the best however unlike my sketch my title is by all the tour dates as it blended the image into the poster better than it was before. This is my tour poster that I made:

I used a handwritten font to keep it more traditional and relatable, and as a contrast to make the stars name stand out I used a serif bold font which I outlined in white to make it stand out even more. I used a relatively simple background as all of the folk tour poster I looked at also had simple backgrounds so the star was the main attraction not the background. I faded the colour out towards the top as all the information is at the bottom (where the artist is looking) so the audiences are more drawn to the text than the image, so they are more likely read the information.

Peer Feedback on Tour Poster / Advert

 

Feedback on the Brief

My poster fulfills the brief however I didn’t include the price of the ticket as I included a web address to the ticket website, they would be able to find the prices for different seats and dates there. I included the logos for spotify and itunes to show that his album could be brought there. If I found a space that the price would look I could put the starting price for the tickets on it, which would give the audience more information. 
Feedback on colours:

  • Has the design used a consistent colour scheme?
  • Is there a relationship between the colours in the image and the colour of the graphic design?
  • Do the colours seem typical of the genre?
My poster had a regular colour scheme of red, which was also a colour on the scarf my star was wearing. The colours fit the theme as a lot of the posters I looked at also has red in them/ were mainly red.
Feedback on typeface:

  • Is all the text legible? 
  • Is the typeface well chosen and does it suit the apparent genre?
  • How many typefaces are used in the design?
All of the text was legible. I used a handwritten font for the bulk of the text as it was easy to read and tied the tour name in with the dates. I used a thick serif font for the stars name so it would stand out and be very bold compared to the rest of the text.
Feedback on integration of image and graphics

  • Does the text wrap around the image well?
  • Does the eyeline of the model focus attention?
My text ends the image so that is isn’t cut off at a random place. Also my model is looking at the floor and when on the poster it looks like he’s reading the text.
Feedback on image

  • Does the costume reflect a particular genre?
  • Is the body language of the model appropriate?
The costume I dressed my model in was very typical of an older version of the genre compared to some more modern artists.  We did this as it has a more recognisable look to it compared to the more modern casual clothes look. In a lot of the posters we looked at the star was holding an instrument so we also used an image where he was holding a guitar. 
Feedback on copy

  • Do the words on the page prompt a sense of desire?
  • Is there a clear call and a route to action? (AIDA)
I think I have kept AIDA in mind however I think I could have thought more about the desire, as I don’t this there is much making the audience wanting the tickets very badly. However, if I was to publish this online I could have added a video of a previous show to make the audience desperate to go to his next tour. 
Feedback on connotations

  • What messages and ideas are being communicated in the text?
  • Do those messages and ideas seem appropriate to the genre and purpose of the text?
The name of the tour suggests (“sweetness”) an innocent, romantic album being played rather than heavy metal. I think these are appropriate words for a folk tour name as most folk music is quite upbeat and romantic. 

My Magazine Front Page Swede

Mock-Up Magazine Cover

I created a copy of a magazine to learn and understand the program Indesign. I chose the magazine by NME staring Rihanna. I found Indesign fairly easy as it was very similar to a program (2D Design) I used at GCSE. However I found somethings harder to to than others for example, adding images was very easy as you could just copy and paste them in comparison finding and changing fonts was very tricky, discovering what each tool did and how to get the correct font style. This is my attempt of recreating it.

My copy:                                                      The original:

Related image

When creating my magazine I found out it included the following conventional magazine techniques

  • Masthead – The “NME” title
  • Cover star line – “Rihanna”
  • Barcode, price and issue date
  • Cover line – titled “The States of Music Today by”

However there is also some unconventional techniques used

  • Plug – It is along side the the masthead rather than along the top of it
  • Pugs – there is no pugs
  • Insets and captions – no insets or captions used

I think this has been done to keep the magazine looking clean and fresh rather than quite busy, I also think the plug is along side the masthead because the masthead is unable to fill the top of the page so they fill it with the plug to make it look slightly more conventional.

 

Strengths and Weaknesses

Some of the strengths of my magazine cover are:

  1. The fonts are very similar in size, spacing, and style to the originals
  2. The colors are as accurate as I could get them
  3. The masthead

I used the text style edits a the top of my screen to change the font to get my desired height, width, spacing, line gaps. This allowed me to change the font specifically to match the font on the magazine. I used the color tool and edited the shade of the pink to get it as accurate as I could.  The masthead forced me to use both of these skills on one thing.

Some of the weaknesses of my mock-up are:

  1. Bleed lines
  2. Image
  3. Underlining

On the program we were using, it showed a pink line around the page, which I thought was a bleed line so I just went past that line however it wasn’t and I have now learned that I need to go up to the edge of the page no the pink line. I wasn’t able to find the same image,  but I now understand why they choose this image and not the one I used, they used the original image as it filled the page and used her as a line from corner to corner. Which means there is very little plain space in the background unlike mine, so it had more to look at and keep the reader intrigued. I forgot to include the underlining on the plug however I know I would use the line tool and draw a line of the desired length underneath the text.

 

Improvements and targets

To help me with other weaknesses and conventions that weren’t included I have found some tutorials to help me fix and learn how to…

Create pugs, (Images in shapes)

and Creating gradients (for Backgrounds)

These will help me create my music magazine cover as I now know new techniques and how to use Indesign, the program I will create my cover on. This has helped me learn the program but it has also helped enforce the importance of thinking about using conventional and unconventional techniques which might attract the audience or not.

A Front Cover Analysed

Front Cover – Rock Sound

After we had researched Mojo’s magazines and Arctic Monkeys audience, we then chose a different magazine individually that another group had researched, that we could analysis is more detail, looking at:

  • Demographics
  • Psychographics
  • Mission Statement
  • Font
  • Colour
  • Images
  • Language

I chose the Rock Sound magazine as I had never heard of this nor listened or heard of the star band, My Chemical Romance. Also at first thoughts I thought it had and different colour scheme and font.

Analysing this front cover has helped me understand the importance of knowing your target audience and knowing how to attract them by using colours, fonts, language that they can relate too. Like how Rock sound used sinister language like “death” to appeal to anti-society people. This will help me understand my target audience to help me choose my colours, fonts, and images.

Audience Profiling

We looked at audience profiling, this is looking at the demographics and psychographics of the target audience. This helps discover what the audience is into so they can design a magazine that will attract that audience and appeal to what they want to read and know about. In pairs we looked at a magazine cover and used yougov to help us find out what the audience was like and what percentages were male and female. https://yougov.co.uk/ratings/utilities/popularity(popup:explore)

Here is what we found out using this website and other articles to help us:

We looked at the statistics of the audiences demographics, age, gender, and class. But we also looked at the psychographics, for example what other music artists and TV programs ect. they liked which helped the designers decide what adverts and other smaller articles to include.

We also looked at what psychographic group we thought the Arctic Monkeys audience would fit into. These are the groups:

Succeeders more money than aspirers, don’t need to show it
Aspirers want to have more money or status, buy flashy
Mainstreamers go with the flow, don’t want to stand out
Free birds vital, active, altruistic seniors
Settled elders devout, older, sedentary lifestyles
Struggling singles high aspirations, low economic status
Rugged traditionalists traditional male values, love of outdoors
Renaissance women active, caring, affluent, influential mums
Home soldiers home centre, family orientated, materially ambitious
Priority parents family families, activities, media strongly dominate
Dynamic duos hard driving high involvement couples
Fun/Atics aspirational, fun seeking active young people
Tribe Wired Digital, free spirited, creative young singles
Individualists want to show they are different
Carers/Reformers want to save the world

We decided that this audience fit best into Individualists. We chose this because its young adults listening to them and they are an alternative band suggesting that they want to be individual and be themselves and not pretend to be others.

I now have a clear Idea of what I have to research before I create my magazine cover. For example what other artists they listen too and what the genre means to them and what other things they like and do. But also what kind of people I’m targeting my magazine to, for example the age and genre of the audience but also the psychographic group.

Conventional design features of a magazine

Magazine Conventions

In pairs we looked at multiply music magazines to see was was conventional and unconventional. Some of the techniques were found on all but not used in the same place, for example, the masthead should be found along the top of the magazine but if it was used in a unconventional way it would be placed at the bottom or along the side attracting a different type of person. We found out the the following technical features were:

  • Masthead – the title.
  • Pug – the ad for the magazine, what free things are includes.
  • Cover star image – an image of the main star,
  • Insets – extra information in photos.
  • Captions – extra information in text.
  • Plug – why the magazine is the best
  • Issue/ date/ barcode/ price – important information for the magazine to be sold.
  • Main cover line  – main theme or person in the magazine
  • Cover line – the article titles

We than analysed one cover to see if the magazine includes all of the conventions:

This will help me know what to include in my magazine cover to make in conventional or unconventional. For example including all of theses thing will make my cover conventional and not doing so will make it unconventional. This attracts the target audience, a conventional front cover will attract a move structured person that might want to buy a traditional music magazine rather than a punk rock magazine. Whereas as a unconventional cover might attract more free spirited person, a person who hates rules, so they might be into indie or rock music rather than opera.