My Magazine Front Page Swede

This is the original image used for me to copy and try and make a copy for myself in InDesign.

This is original image I chose to try and represent the magazine cover.

This is my final draft for the practice magazine cover. (Please click image to see in further detail)

 

The whole idea of doing this mock up page was because it was for us to get used to using InDesign on a practical level, also to have the ability to look for appropriate magazine main attractions and cover set up materials. This has helped me have an understanding of how to use it to the appropriate level required and how to structure it for the correct target audience. The whole idea of learning is what this was for.

It is important to remember to export the InDesign as a JPEG and PDF so that the audience can get a clear image to enjoy.

With the magazine cover, I found that I did fairly well. Things that I found that I was quite strong with were:

  • The layout of the magazine cover, this is because they all of the aspects fit together nicely.
  • Getting familiarized with the software.
  • Analyzing the text and using appropriate fonts and sizes to attractive the targeted audience

However, things I did struggle with a bit were:

  • Understanding how to find high quality pictures that aren’t gonna make be pix-elated.
  • Explaining key features involved and how they can relate to the topic at hand.
  • Finding a variation of different techniques to use and finding the appropriate scenario to use them.

Here are some YouTube tutorial videos that I believe will help me, to have a more open minded approach to the use of InDesign. These clips demonstrate easy ways to remind you how to use the simplest tricks to give good affects.

  • These clips are embedded with knowledge of how this software is used, and how to develop and make the layout look professional.
  • These help me understand the conventional layout ( i.e. masthead, cover lines, main cover stars, and the use of props to make the target audience be attracted to buy this magazine )

It helped embed knowledge and understanding of conventional layout i.e. masthead, cover lines, main cover star etc


With this practice magazine cover, it has really helped me understand how to develop within the designing industry, and how much thought actually has to go into making products. I will be able to use this skills I have learnt and transfer them onto my own magazine cover.

A Front Cover Analysed

The main target audience for this magazine are young settled couples, focusing on people aged 20 – 40 years old. Whom have a personality of bold, modernest, and laid back.

Their mission statement as a company is ‘world’s greatest music magazine’. To elaborate more on this, they are trying to make their magazine the most popular, most talked about, most interesting, and most enjoyed by all the world. To do this:

  • They will need to have to make their product better than the others;
  • Distinguish the good and bad qualities currently of their product;
  • Get feedback on that the target audience actually want;
  • Expand their target audience;
  • Decide what’s the next step? online magazine? sub magazines?
  • What’s the appropriate design / colours to have for the selected target audience.

Annotations :

  • The masthead represents the biggest and boldest line of the layout. It shows the audience where this magazine has come, the name of the magazine, and the people producing it.
  • The pug language connotes what you’ll receive from some of the purchases; it can promote the magazine and its contents.
  • The plug is the selling point of the magazine, and who it’s intended for.
  • The cover lines infer any additional information that may be relevant for this particular magazine.

The mise-en-scene for the main feature of the cover is very important, this is the deciding factor on wether the audience are gonna be drawn into buying the magazine. It needs to fit the specific demographic and psychographic requirements for the targeted audience. The target audience are groups who are specifically chosen because they are most likely to like the content of the magazine, making the magazine the most successful it can be.

One feature that does always stand out to me is the design and colours used, because it can tell a story behind it. It can convey the story to the audience and help determine wether that specific magazine will work for them. Not every person can fit in the same category, so it emphasises that groups are formed by having an identity and following what is liked. Each different magazine cover attracts different members of society depending on on typical psychographics the people are interested in. Consequently having a brand identity for the magazine.

Audience Profiling

This is a music magazine that we were told to interpret and research more into. We had been allocated the Q magazine, which features the 1975 on the front cover.

The layout was quite vibrant; it has bold, modern with a hint of retro, edgy, confident features. The main target audience I think I would say would be millennials ( people aged 20-39 ), I’d say that they are probably young settled couples whom have quite obscure taste, it suggests that its someone who’s bold, educated, has liberal interests and retro artists.

Psycho-graphic : is the classification of people in response to their attitudes, likes and dislikes, and their desires.

Demographic : is the statistical data for the population of society’s or cultures, this cannot be changed, e.g. age and gender.

These are ways that are used to promote success to the magazine, and with these included, it will have met expectations of the Blumer and Katz theory of uses and gratification for the uses of media, such as entertainment; information; social interaction; and personal identity.

This process has helped me understand that the magazine is specifically designed for a particular target audience, through the images used, the language used, colours used, and the designs used. So overall, I will defiantly need to think about my audience when it comes to designing my own magazine front cover.

In Q magazine, it has targets to attract their desired target audience, these are in the use of :

  • MASTHEAD : it’s quite large, but it’s not the main attraction when it comes to the features.
  • NAME : the word Q stand for ‘the modern guide to music and more’
  • COLOURS : are quite simplistic, only a few colours are used so it attracts more attention towards the main features.
  • DESIGN : It is very basic, but effective through this method.
  • ARTICLES : It shows sub topics of what articles are included.
  • IMAGES : Theres one main image showing a member of the 1975, with other artists scattered across the page to give depth to the whole design.

Conventional design features of a magazine

This is our interpretation on how we see a magazine front cover.

With our chosen magazine, we have annotated around it for technical conventions, and what the expectations are for us as the audience.

All these ingredients are the basis of what makes a good cover magazine. These are common typicality’s which include :

  • Masthead – The title of the magazine, quite big and bold ;
  • Captions – Describes the inserts ;
  • Plug – Selling point, who its selling it for ;
  • Main cover star – Main celebrity in the photo ;
  • Cover Lines – Additional relevant information : often on left ;
  • Pug – Promotes something that’s inside the magazine ;
  • Inset – additional images onto the page ;
  • Main cover line – Relates to the cover star, what they’re here for ;
  • Issue Date – Gives idea of when it was brought out, and when next one is ;
  • Barcode –  Distinguishes one from another, makes easier for shops ; bottom right
  • Price – Gives price of magazine, commonly with the barcode ;

So… How can an image communicate meaning?

Image result for mise en scene

The camera framing and Mise-en-scene are used to convey the narrative to a story. It helps represent individuals, groups, events or places.

Every little detail helps carry out the narrative of the story. In a storyline, there is normally emotions represented. Which gives the audience more of an understanding of the true meaning.

Within Mise-en-scene, there is the expression CLAMPS, which stands for :

  • Costume;
  • Lighting;
  • Acting / proxemics;
  • Make up;
  • Props;
  • Setting;

All these features can differentiate a characters emotions to their acting style to express feelings towards the audience.

It’s sorta like the media ecology, all the sub topics are connected together. Without one, the system put into place falls apart. It’s sorta like a small society, they all have jobs to do, and if one doesn’t do it, it all goes down the drain, you have to start again.

Camera framing is justified as important as it demonstrates a meaning. For example, the different angles and frames will convey different meanings to the audience. This is why each and every shot should be done carefully, with prep time and consideration, because last thing we’d want is the wrong idea to be represented to the audience by how the camera framing is used.

Furthermore, I will need to think about all the different camera shots, and how I want them to portray vs what they will portray.

The Camera Talks

My expectations of the photoshoot were surpassed, we managed to achieve so many different camera shots / angles. We thought outside the box, we made sure that the connotation was clear, and then the denotation represented many different outcomes. We made sure that any technical terms had a target audience, any photos chosen were chosen for a specific meaning, we have done this so that that the audience will have to look twice to get the proper denotation.

EVERY image has an idea before the shoot, and a different one after the photo is taken. Idea’s fluctuate all the time.

For example, this photo before was taken the idea was to represent the rule of 3, with an emotion of anger.

BUT…. It soon changed to a close up with the idea of strength and integrity while being behind bars. Which represents how to act while in prison.

To move forward, I will need to design my magazine cover. To do so, I will have to take into account all the different angles and distances of the camera and how they focus to portray the appropriate mood that is crucial for the best possible outcome of the photo. It will all have to be designed appropriately for my target audience.

 

Technical Camera Terms

These are my contact sheets showing the photographs taken by my group. We needed to think about all different things such as distance, angle, framing, composition, narrative and representation.

With the DSLR functions, we were able to change all sorts of things, such as the lighting; distance; frames; and angles. These helped us portray the narrative of the story.

The images suggest a kind of stuck and isolated feeling, with elements of freedom.

The camera is a back up memory for us, basically a life saver. It catches things sometimes we wouldn’t necessarily see the first time. It gives us the ability to reflect, and remember.

Ways of making a photograph feel unique is through adjusting the camera to the setting. This can be done through: Aperture; Exposure; Focal length; Focus; ISO; and Shutter speed;

We had our models not always face the camera, as it was just an unrealistic feature with them just facing the camera all the time, because we tried to portray our photographs to have a sense of realism, as not in very situation would someone be facing the camera, so it kind of defeats the purpose of having a storyline within the images.

These photoshoots are practise for my music magazine, it gave me ideas of how to angle the camera, the distance needed, the movement involved and position of models and props.

Different types of camera shots include :

  • Establishing shot – a distant framing that establishes the importances in the scene
  • Master shot – establishes relationships between objects and defines the setting
  • Close up / long shot – distance between camera and model/prop
  • Wide shot – a shoot covering a wide angle
  • Low / high angles – the position of the frame in relation to the subject
  • Arial / crane shot – shots either stationary or moving looking down
  • Pan – camera movement with the camera body moving to the left or right
  • Two-shot – two figures within frame
  • Tilt – camera movement upwards and downwards to show something stationary
  • Tracking shot – mobile frame that travels with the model / actor
  • Zooming – close up to rapidly from a long shot ( + vice versa )
  • Framing – the use of edges of the frame to select what will be visible on screen
  • Point of view – a shoot taken from someones perspective
  • Composition – the arrangement in the frame

 

 

My image that uses mise-en-scene to communicate meaning.

 

In class, we were all assigned different research topics to create a mood board regarding music genre. We were set in groups of 3, and we were allocated the category : Indie.

In the mood board, we have annotated pictures of what we see Indie to be. The main thing we have found is that they have their own culture. They have their own unique dress sense, and attitude towards their life style. The colours associated with them are usually quite dull, nothing vibrant and extravagant.

Indie genre is a small independent pop group, record label, or film company. From this definition, we were able to distinguish features of the ideal ‘indie’ : these include ; do-it-yourself kinda person, laid back, and just doesn’t fit into the norm of society. We also decided the colours that would best fit in this genre are quite warm, faded, and sorta retro?

We were them given a task to a practise photoshoot to represent our chosen genre, and Zoe kindly agreed to be our star model.

Based on our moodboard and research that we did, we had to think about all sorts, such as location, lighting, angles, focus, emotion and props. This is because we needed to make sure we’re conveying the right message to our audience. So we decided that Zoe would be dressed in a orange and brown jacket, white t-shirt with illustrations, with dark  skinny jeans, and quite messy hair. With quite distinct facial expressions to display the idea of being ‘lost’ ‘unemotional’.

After the photoshoot, we had to ask the class to come up with adjectives to best describe our genre and how we portrayed it. This would test if we were able to convey to the audience our conventions through our idea of ‘Mise-en-scene’.

Our music genre has conventions of MES such as :

  • Costume : bland jacket, dark jeans, messy hair and illustrated t-shirt; shows idea              of being unique and unemotional.
  • Lighting : Either in the light or dark, to suggest there’s 2 sides to every person.
  • Acting / Proxemics : Emotionless, shows no effort, suggests she’s quiet.
  • Make up / Hair : Scruffy hair, no make up. Doesn’t care what people think.
  • Props : Guitar and sun glasses, shows she’s hiding something?
  • Setting : On a plain background, to really make her stand out.

The ideas that the class came up with include :

  • Chill ( indicating comfort and non formal attire )
  • Relaxed ( indicating comfort and non formal attire )
  • Edgy ( Conformist behaviour )
  • Dull ( quite faded colours, and fits in with a crowd )
  • Lazy ( indicating comfort and non formal attire )

We also had to choose our favourite (unedited) image from the shoot, mine has to be this image, because to me, it conveys a certain uncertainty, and to me that was what I was looking for when doing the photoshoot. It suggests that not everyone has a path ready for them to stroll down, sometimes you’ve got to stop and admire the view.

In summary, this activity has really helped me develop more of a sense of putting myself into someone else’s shoes, into their perspective and analysing the situation much more, by applying different emotions and affects to help ensure perfection.

Please see caption to see all the photos

Made with Padlet

Print Media that Communicates Meaning

Here is advertising for the Ariana Grande world tour.

I have decoded the image to determine why it looks like it does, to help me have an understanding of what should be included in a professional looking media advertising.

This should help me have a wider understanding of what to include, and how to make one thing turn into multiple meanings in terms of advertising so I can portray a further explanation.

I will need to have understanding of how language conveys a narrative in my magazine. With idea’s of font, font size, colours, images and general information. It will have to be quite bold, for it to stand out, and with vibrant colours and exquisite detail.

So…I’m a media prosumer

Life revolves media; media is the main thing in society today. In media studies we are learning about the Media Ecology! This is the study of media, technology, and communication and how they affect human environments.

In my life, media is how I communicate; entertain myself; listen to music; watch movies; how I get information;  This suggests that the User and Gratification theory that Blumer & Katz have showed, is that media is our main way of how life is evolving, as we as the audience are making the platforms evolve around our needs, not what they think our needs are. Because  without us ‘ the audience ‘ they will have no one to express their types of media too. 

The Blumer And Katz theory is the understanding of what the audience does for the media, not for what the media does for the audience. It is the iteration that the audience does for the media that helps sales i.e. buying a product. This theory gives the impression that in future media projects such as a magazine I will have to think deeper and really interact with the audience to see what they are wanting, so possibly a survey will be needed to find out what is really needed within the media.

In my board, I have got images of what represents my identity. In there, there is types of social media; types of entertainment; and types of information;