My Tour Poster

I have researched and looked for inspiration of the genre ‘Indie’, I feel like I need a fresh reminder of what Indie is all about, this mood board has helped me explore further into the genre. This will help design my own magazine cover, related to the Indie genre.

After finding all of this, I see all different techniques used, from the colour palette to the fonts and information. For the most part, Indie gives off a sense of old fashioned, vibrant, and simplistic.

The colours used were for the most part using very little, I think it just depends on the artists view on their brand. For example, Oasis have a colour scheme based on two colours ( red and black ) which represents their band identity nicely. A further example would be Kings of Leon, there posters have 3-4 colours within, which compliment their brand identity because of the colours used.

Within the ideal situation, all the fonts would be the same, but due to everyone being different, not all things are going to be similar, as their posters should represent the artists personality. With a brief scan over, there is conventional boldness, as this helps attract and draw you in to look at it.

My own product I will be designing ( Magazine cover ) will need to be the same, but different, we cannot just take away the whole idea of Indie when that’s what the audience believe its about, but they’ll get the wrong impression if the wrong features are used. I will need to look further into AIDA ( attention ; interest ; desire ; and action ) and keep that in mind when making my magazine.

I have created a poster to suggest the musician will belong to a particular genre, Indie. This is to advertise and promote the forthcoming tour.

Please click on the image to see the clearer PDF

I believe that I have reached expectations for this poster design. I have applied different aspects of InDesign and Photoshop to create this. I have learned different techniques within both and have put them to the test, I will need to include these techniques into my next project.

This is my own feedback on the piece of work.

My Magazine Front Page Swede

This is the original image used for me to copy and try and make a copy for myself in InDesign.
This is original image I chose to try and represent the magazine cover.
This is my final draft for the practice magazine cover. (Please click image to see in further detail)


The whole idea of doing this mock up page was because it was for us to get used to using InDesign on a practical level, also to have the ability to look for appropriate magazine main attractions and cover set up materials. This has helped me have an understanding of how to use it to the appropriate level required and how to structure it for the correct target audience. The whole idea of learning is what this was for.

It is important to remember to export the InDesign as a JPEG and PDF so that the audience can get a clear image to enjoy.

With the magazine cover, I found that I did fairly well. Things that I found that I was quite strong with were:

  • The layout of the magazine cover, this is because they all of the aspects fit together nicely.
  • Getting familiarized with the software.
  • Analyzing the text and using appropriate fonts and sizes to attractive the targeted audience

However, things I did struggle with a bit were:

  • Understanding how to find high quality pictures that aren’t gonna make be pix-elated.
  • Explaining key features involved and how they can relate to the topic at hand.
  • Finding a variation of different techniques to use and finding the appropriate scenario to use them.

Here are some YouTube tutorial videos that I believe will help me, to have a more open minded approach to the use of InDesign. These clips demonstrate easy ways to remind you how to use the simplest tricks to give good affects.

  • These clips are embedded with knowledge of how this software is used, and how to develop and make the layout look professional.
  • These help me understand the conventional layout ( i.e. masthead, cover lines, main cover stars, and the use of props to make the target audience be attracted to buy this magazine )

It helped embed knowledge and understanding of conventional layout i.e. masthead, cover lines, main cover star etc

With this practice magazine cover, it has really helped me understand how to develop within the designing industry, and how much thought actually has to go into making products. I will be able to use this skills I have learnt and transfer them onto my own magazine cover.

The Camera Talks

My expectations of the photoshoot were surpassed, we managed to achieve so many different camera shots / angles. We thought outside the box, we made sure that the connotation was clear, and then the denotation represented many different outcomes. We made sure that any technical terms had a target audience, any photos chosen were chosen for a specific meaning, we have done this so that that the audience will have to look twice to get the proper denotation.

EVERY image has an idea before the shoot, and a different one after the photo is taken. Idea’s fluctuate all the time.

For example, this photo before was taken the idea was to represent the rule of 3, with an emotion of anger.

BUT…. It soon changed to a close up with the idea of strength and integrity while being behind bars. Which represents how to act while in prison.

To move forward, I will need to design my magazine cover. To do so, I will have to take into account all the different angles and distances of the camera and how they focus to portray the appropriate mood that is crucial for the best possible outcome of the photo. It will all have to be designed appropriately for my target audience.


Technical Camera Terms

These are my contact sheets showing the photographs taken by my group. We needed to think about all different things such as distance, angle, framing, composition, narrative and representation.

With the DSLR functions, we were able to change all sorts of things, such as the lighting; distance; frames; and angles. These helped us portray the narrative of the story.

The images suggest a kind of stuck and isolated feeling, with elements of freedom.

The camera is a back up memory for us, basically a life saver. It catches things sometimes we wouldn’t necessarily see the first time. It gives us the ability to reflect, and remember.

Ways of making a photograph feel unique is through adjusting the camera to the setting. This can be done through: Aperture; Exposure; Focal length; Focus; ISO; and Shutter speed;

We had our models not always face the camera, as it was just an unrealistic feature with them just facing the camera all the time, because we tried to portray our photographs to have a sense of realism, as not in very situation would someone be facing the camera, so it kind of defeats the purpose of having a storyline within the images.

These photoshoots are practise for my music magazine, it gave me ideas of how to angle the camera, the distance needed, the movement involved and position of models and props.

Different types of camera shots include :

  • Establishing shot – a distant framing that establishes the importances in the scene
  • Master shot – establishes relationships between objects and defines the setting
  • Close up / long shot – distance between camera and model/prop
  • Wide shot – a shoot covering a wide angle
  • Low / high angles – the position of the frame in relation to the subject
  • Arial / crane shot – shots either stationary or moving looking down
  • Pan – camera movement with the camera body moving to the left or right
  • Two-shot – two figures within frame
  • Tilt – camera movement upwards and downwards to show something stationary
  • Tracking shot – mobile frame that travels with the model / actor
  • Zooming – close up to rapidly from a long shot ( + vice versa )
  • Framing – the use of edges of the frame to select what will be visible on screen
  • Point of view – a shoot taken from someones perspective
  • Composition – the arrangement in the frame



My image that uses mise-en-scene to communicate meaning.


In class, we were all assigned different research topics to create a mood board regarding music genre. We were set in groups of 3, and we were allocated the category : Indie.

In the mood board, we have annotated pictures of what we see Indie to be. The main thing we have found is that they have their own culture. They have their own unique dress sense, and attitude towards their life style. The colours associated with them are usually quite dull, nothing vibrant and extravagant.

Indie genre is a small independent pop group, record label, or film company. From this definition, we were able to distinguish features of the ideal ‘indie’ : these include ; do-it-yourself kinda person, laid back, and just doesn’t fit into the norm of society. We also decided the colours that would best fit in this genre are quite warm, faded, and sorta retro?

We were them given a task to a practise photoshoot to represent our chosen genre, and Zoe kindly agreed to be our star model.

Based on our moodboard and research that we did, we had to think about all sorts, such as location, lighting, angles, focus, emotion and props. This is because we needed to make sure we’re conveying the right message to our audience. So we decided that Zoe would be dressed in a orange and brown jacket, white t-shirt with illustrations, with dark  skinny jeans, and quite messy hair. With quite distinct facial expressions to display the idea of being ‘lost’ ‘unemotional’.

After the photoshoot, we had to ask the class to come up with adjectives to best describe our genre and how we portrayed it. This would test if we were able to convey to the audience our conventions through our idea of ‘Mise-en-scene’.

Our music genre has conventions of MES such as :

  • Costume : bland jacket, dark jeans, messy hair and illustrated t-shirt; shows idea              of being unique and unemotional.
  • Lighting : Either in the light or dark, to suggest there’s 2 sides to every person.
  • Acting / Proxemics : Emotionless, shows no effort, suggests she’s quiet.
  • Make up / Hair : Scruffy hair, no make up. Doesn’t care what people think.
  • Props : Guitar and sun glasses, shows she’s hiding something?
  • Setting : On a plain background, to really make her stand out.

The ideas that the class came up with include :

  • Chill ( indicating comfort and non formal attire )
  • Relaxed ( indicating comfort and non formal attire )
  • Edgy ( Conformist behaviour )
  • Dull ( quite faded colours, and fits in with a crowd )
  • Lazy ( indicating comfort and non formal attire )

We also had to choose our favourite (unedited) image from the shoot, mine has to be this image, because to me, it conveys a certain uncertainty, and to me that was what I was looking for when doing the photoshoot. It suggests that not everyone has a path ready for them to stroll down, sometimes you’ve got to stop and admire the view.

In summary, this activity has really helped me develop more of a sense of putting myself into someone else’s shoes, into their perspective and analysing the situation much more, by applying different emotions and affects to help ensure perfection.

Please see caption to see all the photos
Made with Padlet

Print Media that Communicates Meaning

Here is advertising for the Ariana Grande world tour.

I have decoded the image to determine why it looks like it does, to help me have an understanding of what should be included in a professional looking media advertising.

This should help me have a wider understanding of what to include, and how to make one thing turn into multiple meanings in terms of advertising so I can portray a further explanation.

I will need to have understanding of how language conveys a narrative in my magazine. With idea’s of font, font size, colours, images and general information. It will have to be quite bold, for it to stand out, and with vibrant colours and exquisite detail.