When shooting, we will need to make sure there is no unnecessary rubbish or items or belongings in the background of the shots. We will make sure that when conveying our mise-en-scene we will make sure Amy has no scrunchies, wristbands, earrings, necklaces or anything of the sort that will ruin the shot.
Everyone is aware of what they need to bring to the shoot, and will be reminded the day before by social media messaging.
We have done a risk assessment form for the first shooting of our music video there are the locations we will be using throughout our music magazine and the equipment we will be using.
Our model / actress is a media student so we are able to take them out for out shootings if we choose to use our independent periods for filming.
Due to having performance issues we have decided to go full narrative for our music magazine. We have come up with a new pitch and narrative to fit our new approach.
We created a canva mood board, to represent our artist of choice, Ruel, we chose different picture of him and thought of words to describe the mood it portrays. This is known as a ‘concept board’. We found different examples of stories, magazines, social media and photos showing different emotions and how they can be represented.
When thinking of my own creative decision making, this will be one of my go to points, where it can show me different facial expressions and techniques to convey certain meanings. This can make me think of the the use of CLAMPS, as each one can convey certain narratives.
Music videos are mainly a promotion technique to show off their star and their music. The videos are designed to put affect on the music such as constructing the desired star image, as well as showing a way of conveying the lyrics, while at the same time, getting downloads and purchases of the music, this is a way of the artist making money from music videos. The star image will have a paradox of images and visualisations of the desired character for the audience, as they can interpret it however they please, but we will have a rough idea of how our star image is portrayed, as this connects the audience to the storyline and how the star image is represented and used throughout.
In this task, we had to create a mood board type of project of different shots used in music videos similar or from our chosen artist.
The different shots used include :
- Quick pace of shot
- Mid shot
- POV shot
- Rule of thirds
- Long shot
- Low angle
- Close up
- Extreme close up
- Arial shot
- Establishing track shot
The purpose of the this task was to show the different shots we can use when we film and produce our own music video, and how different angels and shots can portray different meanings. I will be sure to have a look back at this task when thinking about what shots to use and how to make them portray a certain meaning. These can be done in all different conventions, i.e mood boards.
Even with having these as influences and ideas to go back to, we will make sure when making our music video that we make it conventional, so basically we will keep it in the same sort of idea but having our own twist on it. As our audience will expect a certain type of visual style and by doing this, we will be able to repertoire the elements of the ideal and expected style as well as having our own creative twist.
- Simple and fruitful
- Interesting narrative
- Range of shots already anticipated
- Good video idea
- Relation to target audience
- Production plan is good
- Need more symbolism
- May need a bigger sense of obsession
- Can include how people are unaware of things round them
- Develop the narrative
- Keep audience interests and attractions in mind
Before starting any reflection of audience, I need to think about the following :
- What platform is your production to be accessed on? –> Youtube
- What is the product’s function? (What is it trying to do or achieve?) –> Sell the star image
- What genre(s) does your artist typically work in? –> Pop
- Who are the target audience? –> teenagers
- What do they find appealing? –>social media, make-up, scenery
- What do they like to do? –> Go on social media, hang out with mates, play computer games, do make up
- What are their interests/concerns? –> Their future, exams, relationships, social media, food
- What do they expect from this type of media product? –> interesting, upbeat, want to watch again, have a meaning behind it.
- Which other bands/artists your audience would be into? –> Shaun Mendes
- What are their values, attitudes and beliefs they hold about what’s important in their lives and the world around them –> mental health, ethnicity, rights, education
- What broad demographic groups do your audience fall into –> female, teenager
Here is a rough guideline of what our target audiences key interests include :
To fully understand the target audience of the music video, we had to look back at the Blumler and Katz theory of star image and how people can be portrayed differently in the media. Star image is so essential for success in the music industry as it adds to the portrayal and design of the music video.
This will impact on our own production as our own product will have to include symbolism, with signs and cultural references which will help our target audience recognise and have a preferred reading of the media.
Blumber and Katz suggested there were 4 uses and gratification that an audience seek from their media. These include :
The Stuart Hall Theory helped me understand that an audience understands what the producer encodes in a text. However, this all depends on:
- Cultural competence
- Circumstances in which they are consuming the media
Moodboard of audience who might consume your star / music genre. Based on YouGov Research + and terms from Hall / Blumler and Katz.