Question 1: So… How does your product use or challenge conventions and how does it represent social groups or issues?

There are not very many disco magazines around therefore I found it very hard to establish what was conventional and unconventional in a disco magazine. However, when I looked further in to it, I found that there were a few magazines from the 70’s which had a disco theme. My challenge was to bring it back up-to-date!

Here is an emaze I made to answer CCR1.

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So, my product challenges conventions because I added blue to a conventional disco colour scheme to add a modern twist. I also challenged conventions by not putting in a free gift, as I didn’t think it was necessary as well as a competition. You could argue that I have challenged conventions just by making a disco magazine. As I said earlier, there are not many on the market so you could say that in making a specific disco magazine, I have challenged the conventions of the music magazine industry.

My magazine represents issues because it shows (especially with my double page spread article) it doesn’t matter what you do as long as you enjoy doing it. You shouldn’t let other people judge you by what you enjoy. This is particularly shown with the quote: “As long as we enjoy what we are doing, that is all the matters.” It also represents a social group that never really before existed. The disco lovers that live in the 21st century.

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