Here is my mood board of rap music. As you can see the main colours are black and white so when I create my tour poster I will try and include these colours. There is also normally an extra colour other than black or white to make other information pop and stand out. Most of the posters also have quite blocky writing so I will try and use that kind of style in my tour poster.
Below is my tour poster for my rap artist. I tried to use a font which is quite blocky and I choose it because it reminds me of rap music. I put the writing in white so it would stand out against the black background. This makes it pop like the picture is popping out of the black background. I decided to go with a black brick background because brick and streets are associated with rap music. I used the pug to make the information about the album stand out so people would be drawn to it and it would make them more likely to buy an album. I also faded my artist out at the bottom so it is clearer to read the writing which has the tour venues and dates in.
I have understood that with graphic design, simple looks the most effective and the best posters have a simple layout to draw people in. With layout, I think my tour poster works best with the picture in the centre to draw the audience in and to show that the artist is the selling point of the tour. I have also understood that with layout you need to think about where the attention of the audience will be going (mainly to the picture), the audiences’ interest (why would they be reading this magazine in the first place), what they desire from the magazine (probably information and enjoyment) and their action in doing so.
If I were to do this task again, I think I would maybe make my writing a bit clearer because where it says “Remix Tour” it is quite difficult to read. This will help me with my music magazine because it has made me more confident about using Indesign and Photoshop to create a tour poster.
Feedback on the Brief
Does it fulfill the brief as stated in the blog?
Your comment: I think my tour poster does fulfill the brief, it includes the name of the artist, the name of the tour, tour dates and other information.
Feedback on colours:
Has the design used a consistent colour scheme?
Is there a relationship between the colours in the image and the colour of the graphic design?
Do the colours seem typical of the genre?
Your comment: I would say that my design has a consistent colour scheme because the main theme is black and white with a couple of pops of yellow / gold.
There is a relationship between the colours in the image and my colour scheme because I got my model to wear a black and white bomber jacket which tyes in with the background and my lettering.
It matches the other rap posters I researched as they all have a similar colour scheme so it has the conventions of a rap magazine. These colours tend to be black, white and one other bright colour.
Feedback on typeface:
Is all the text legible?
Is the typeface well chosen and does it suit the apparent genre?
How many typefaces are used in the design?
Your comment: I would say my text is legible, however, I would say with some letters it is quite hard to read.
I think my typeface does suit my genre however I could have chose a typeface that suited my genre and was easier to read. In my design, I used all the same typeface but with different styles of it so some were bolder and some were thinner to give a bit of contrast.
Feedback on integration of image and graphics
Does the text wrap around the image well?
Does the eyeline of the model focus attention?
Your comment: I like how the text wraps around the image and how I faded the image out a bit to make the text clearer however I feel like I could have incorporated it into the design a bit more.
I think the eyeline of my model does focus attention because it is like she is looking at the website pug for more information.
Feedback on image
Does the costume reflect a particular genre?
Is the body language of the model appropriate?
Your comment: The costume does reflect the particular genre because the conventions of a rapper is bling and baggy clothing and I tried to harness that when choosing an outfit for my rapper.
I think the body language of my rapper is appropriate but I could have fitted the genre more but choosing a picture of the actor with her arms crossed or bending down a bit more.
Feedback on copy
Do the words on the page prompt a sense of desire?
Is there a clear call and a route to action? (AIDA)
Your comment: I don’t think the words prompt a sense of desire particularly but I think they provoke a sense of purpose and dignity.
However, I think there is a clear call and a route to action because it shows where the attention of the audience will be going (mainly to the picture), the audiences’ interest (why would they be reading this magazine in the first place), what they desire from the magazine (probably information and enjoyment) and their action in doing so.
Feedback on connotations
What messages and ideas are being communicated in the text?
Do those messages and ideas seem appropriate to the genre and purpose of the text?
Your comment: I think that the text connotes a tour that will be a mix of different songs that juxtapose each other (through the word remix.) The name of my artist “lil Z” also conveys irony as a little name with a big personality and a big voice.
I think these are appropriate for the genre because it shows a mix and a chilled vibe. It gives purpose to the text.
Above is my self-assessed feedback form for my tour poster. If I were to set my self some targets after my tour poster, my targets would be:
to make my text clearer.
choose a more appropriate picture.
plan the layout more throughly before I start the poster.
I tried to imitate the magazine shown above. I used Indesign to create the mock up front cover. I first choose a photo close to the design on the magazine which I then layered text on top of it to make it look like the magazine I was trying to imitate. I learnt that it is actually really hard to create a magazine cover and to get it exactly how you want it.
All front cover pages have:
main cover lines
a main cover star
issue or date
3 strengths of my magazine cover are: I got the layout exactly how the original magazine did, the main cover line is the same and the plug is accurate as well. I found it easy to get the picture in the perfect format with the text in front of it.
3 weaknesses of my magazine cover are: I couldn’t find the same picture, “the state of music today” quote is lined up perfectly and I should have got the letters “NME” closer together. I struggled with getting all the text the right shape so I will need to improve my accuracy of how I want my text to be like.
Having done this task, I can apply the knowledge I have learnt to my own music magazine because I now know how I want to format it and how to get the layout how I want.
Three videos I have watched to help me with what I struggled with on my mock up magazine cover are:
Here are my nine images that communicate a narrative. I have done hashtags of: the type of shot it is or the technical term, the denotation of each of the shots and the connotations of each of the shots. You can tell this from hashtags of the denotations and the connotations of the photos. For example, the centre picture is a big close up portraying that someone is trapped in bars and unable to get out. It represents restriction and isolation. I think that I achieved my aims because each of these images tells a story from the models acting and the camera angles.
My favourite picture is the centre picture because I like the atmosphere of the model being trapped behind the bars and the fact that it shows the model’s emotion. It has a sense of creepiness about it. The rings symbolize a prior time of freedom whilst at the same time mirroring the metal on the jail bars.
This task will help me when I am making my own media because it has made me more aware of how camera angles tell a story. This will ensure that my music magazine will entice people in and make the most of the picture I put in. This therefore means that when I make my own media, I will make sure the image tells a story to give a clear view of what kind of story I am trying to portray to the audience I am trying to target.
In the contact sheets above, my group and I used a DSLR camera to create images that tell a narrative with the camera. I think I coped well with the DSLR functions because I used the aperture to control how much light went into the camera and I have taken some pictures I really like the look of. For example, we used distance to portray someone being trapped, as you can see in the picture 5075. I also used the angle of the photo to convey a story, as you can see I took pictures from a high angle to show vulnerability and to make the model look smaller. Furthermore, the framing in picture 5037 represents how scared the character is as she is hiding behind a door. The composition of picture 5098 conveys loneliness as she is the only person in shot and the fact that it is taken from above makes her look vulnerable and in danger. I think I achieved my goal of telling stories with the camera because with each image you can infer something different which in turn, tells a story.
From this, my music magazine will benefit because I am more aware of how camera angles and the composition of a photo create a narrative. This means I will now be able to tell a story with my images on my music magazine.
Above is my mood board of rap music and the connotations around it. I was allocated the genre of rap to research and I found out that rappers mainly wear dark clothing and baseball hats with their hoods up. During concerts, they use strobe lighting which allows their chunky jewelry to shine. In my mood board you can see that the connotations of rappers are wealth, rebellious and aggressive which is shown through their use of excessive jewelry and how they act and pose. In my mood board, the mise en scene is shown as I have shown the kinds of costumes rappers wear, lighting they use, actions they do and make up and hair they wear / have.
Above you can see my model dressed as a rapper. From our mood board, we learnt that she needed to wear lots of chunky jewellery, so we tried to recreate that. This makes her look expensive which our audience thought as you can see from the picture below. A member of the audience also thought that rebellious and I think this is because she has her arms crossed making her look indignant. The fact that she has her arms crossed also makes her look confident like she knows who she is. By using acting, it allows the model to look uninterested by the moody look on her face.
I have chose this image because I feel like it portrays all the attributes I want my actor to have: expensive, rebellious, confident and uninterested. This is shown when my audience chose these words to describe my actor. I also like this image because I think my rapper looks quite relaxed like the rappers in my mood board so it shows a typical rapper.
So what does a typical rapper look like? Conventions are typical things a rapper may have for example sun glasses. For costumes they generally wear leather or bomber jackets and black jeans. They also wear caps and sunglasses to enhance their image. In their shows they use strobe lighting and acting wise they pose close to the ground crouching down or with their arms crossed. The hair for males is slicked back while females have their hair down or in a pony tail with little make-up. Rappers use props like microphones and chunky jewellery to enhance their look and the setting they use is usually in the back of streets and skate parks.
This research will impact on my own magazine production because it makes me more aware of how important a costume is to create an image. It has also showed me that the audience feedback is very important to prove whether you have portrayed your character image right and the design decision process has made me realise the importance of getting your character image right. This will impact on my own magazine production because it means I will now ask for audience feedback and make sure every design decision is right.
Above is a textual analysis of a tour poster and every element of it helps to communicate a narrative. I have learnt that producers use every element to convey a narrative, not just the model but the setting and text as well. I have annotated every element that makes up the tour poster so I can see the impacts of every decision the producers make about the look of the poster. Knowing this will impact on my own work because I will convey my narrative in multiple ways through the poster. Doing this has also made me more aware of the elements that will impact my music magazine: costumes, lighting, acting, makeup, hair, props and setting.