Design Skills 1

I have used lots of different skills when editing my music video in Premier Pro. Editing takes a long time but once you get it right, it looks really effective. Here are some examples of transitions and effects we put on our music video to try and enhance star image, our genre and our music video in general.

Here is a screenshot of a cross dissolve transition we put in:

We put in several cross dissolves because it creates a fluid transition between the shots. We mainly used this between two shots from the same shoot. So, for example, a lighting shot to a different angle of a lighting shot. This really helped us to add variety and so the shots would look less plain. This really enhances star image because it creates an effortless transition between shots. It portrays the star as elegant and unique. With our main theme being discovery, this also reflects the themes because it is like you discover the second shot within the first shot. This really makes the music video more engaging for the audience. Cross dissolves are not very conventional for our genre so we are testing conventions by doing this showing that our star is pushing the boundaries and discovering new things.

Here is a screenshot of some of the colour correction we did:

We edited a lot of the videos with colour correction as we wanted the lighting to be a lot stronger than it actually was. This enabled us to use a wider variety of colours without actually purchasing more gels. We mainly used it for our long shots as the further away we got from the lighting, the weaker the lighting got. This really helped us to add variety and difference to shots that looked originally quite similar. It portrays the star as unreachable and unique. With our main theme being discovery, this also reflects the themes because it is like you are discovering more colours (and more sides to the artist) as you watch the video. This really adds lots of variety to the music video and makes it more engaging.

Here is a screenshot of the saturation editing:

We played around with saturation a lot during editing. In some of the shots, the colours were not as bright as we wanted them to be. This meant that we used the saturation editing to make some of the colours brighter and more vibrant. Personally, I think this has really helped our music video as if we did not get the lighting quite as we wanted it, we have managed to change it with editing the saturation. This has impacted our star image because it has made the star look brighter and more unreachable. It makes them look like a mere fantasy to the audience as it does not look natural with the lighting, In addition, it has impacted our genre because conventionally, pop music videos will be very brightly lit and vibrant, so we have tried to recreate this in real life and with the saturation editing tool.

Furthermore, between 15-17 seconds we do lots of quick straight cuts as the music gets quicker. This really emphasizes that as the music gets quicker, so does the filming. It reinforces cohesion and fluidity between the editing, filming and music. This impacts star image because it makes our star look more professional and into the music. It gives the illusion of her being skilled as it is effective as it goes the same speed of the music. This impacts our pop genre because it is very conventional for the genre, lots of pop music videos have multiple straight cuts making it look clean and modern. The fact that we have stuck to conventions symbolizes that it is recognizable as a pop music video and our star also tries to fit in.

Overall, I am pleased with the editing we have done for our music video. We have used a variety of different techniques and effects to get the look and aesthetic we want for our music video. The editing has really helped to enhance our star image and create a professional and engaging first draft of our music video. When we do some more editing, (once we have our narrative in) we will work hard to try and learn some new techniques for Premier Pro to enhance our music video further. We will do this by, over the summer, watching YouTube videos on how to use Premier Pro and new techniques on how to add in different effects and filter. But, as a first draft, we are more than happy with our first attempt at editing.

Music Video Draft 1 – Rough Cut

Here is our rough cut for our performance side of our music video. In this draft, we made it all performance as we had not filmed our narrative yet. When we film our narrative, we will try to put it in where some of the longer shots are for our performance.

Self assessment:

So, overall, I am pleased with our first rough cut of our music video because we have included a variety of different shots and this was easy because we had 16 different shots and a variety of different angles to use. My favourite shots are the ones with the lighting gels because I think they are really effective and add variety to the shots. The fact that they look red and blue really emphasises the discovery element of our music video as it is something a bit different that you do not necessarily see in a music video. I also really like how the gel makes the image look slightly grainy, as it gives off an organic and authentic kind of vibe which goes with our artist’s star image.

I think the face paint element of the video worked really well, as we did two different designs and flicked between the two. This made the video a bit more exciting and added variety for the audience. In doing these shots, we also edited to the beat which helped to reinforce the rhythm of the song. I really like some of the close-ups we got of the make-up as it really draws you in and makes you appreciate it. The fact that we slicked the hair back also helped to promote the make-up and draw the audience in. It exposed the face and made it the centre point of the video. We tried really hard to get a wide variety of shots so the audience would remain engaged throughout the video. However, we wanted to get some extreme long shots but we were unable to do this as we were limited in the studio. This means that when we film our narrative, we will work extra hard to try and get lots of extreme long shots.

However, I still think there are lots of things we can improve on for our music video. Firstly, I think we should have shorter cuts so there is more variety in the cutting speed etc. so the audience do not get bored with the same shot for too long. Another thing I think we could improve on is making clearer cuts so when we cut it, it is not halfway between a word as that makes it look unprofessional and bad. If we did more transitions, it would also enhance the audiences experience when they are watching the music video. A final change I would make is adding a variety of different filters and overlays as that will enhance our star image according to Richard Dyer’s theory of a paradox of the star. A star should be both ordinary & extraordinary therefore by adding some filters we will achieve this.

Targets for improvement:

  • Make clearer cuts so when we cut it, it is not halfway between a word.
  • Do more transitions to make it look more professional.
  • Add a variety of filters to enhance our star image.
  • Try and get the framing right so there is not a black border when you watch it on YouTube.

Shoot 3 Reflection (Performance)

So, on the 8th of July we decided to redo our first shoot that we did for the performance. This is because while we felt it went well, we wanted to try some more looks with the makeup and get a wider variety of shots.

Here is the planning document we created for shoot 1. We plan to run by it exactly the same but only by changing the makeup. This will enable us to get a better variety of shots to give our music video more variation therefore making the audience more engaged.

Furthermore, we will also be using the same plan as what we did last time worked well we just want to change the makeup.

From shoot 1, our targets were:

  • Make the make-up a bit cleaner so it looks sharper.
  • Go early to set up so we can start straight away.
  • Make the model feel relaxed so they feel comfortable performing.

So did we achieve our targets?

Overall, I think we did achieve our targets because we got a wider variety of shots and the shoot went a lot more fluid. Our model was really comfortable performing with us which really helped the shoot to run as smoothly as possible. We got there early and set up straight away so we could spend time perfecting our model’s makeup. Finally, I think we did achieve our target of making the makeup look cleaner and sharper as the design is a lot more geometric which I think helped it to look segregated.

Here you can see the new makeup look we did on our model. However, we also still plan to use the original design as well.

Here you can see us filming our model from a high angled close up. In this shoot, we choose to do a wider variety of shots from a variety of different angles to give our music video variation.

What went well?

  • We had everything planned out well so everything went smoothly.
  • The makeup was clean and sharp.
  • Our model felt really relaxed when we were filming and you can tell this through the shots.

Even better if?

  • Make sure we get a good variety of good quality shots.
  • Experimented a bit more with the hair.

Targets?

  • Experiment more.
  • Make the most of the time we have to ensure all our shots are good quality.

Shoot 2 Reflection (Performance)

So on the 7th July we did our second music video shoot of the performance. We took 15 minutes to set up and get our model ready for shooting and then we did two sessions of shooting, each for about 30 minutes.

Firstly, we filmed lots of close-up shots with the lighting to really emphasise the strength of the colours. We then did some long shots with the lighting to add a bit for variety and so the lighting would not detract from the face.

Overall, I think our shoot went well because our model knew all the words to the song which made the process a lot quicker and easier. It also helped that we had a plan so we knew exactly what we were doing when. This really helped us to remain organised and get the shots we wanted. It was a lot quicker to get all the shots we needed because we knew what we wanted and how to set up the shoot. This made the process a lot speedier and fluid.

Here is a picture of our model lip syncing when we were filming.

So, for the actual filming process we filmed the whole song for every angle and shot we wanted to take. This really helped us to get a wide variety of footage so when it comes to editing, we have plenty of choice. It also allows us to make a couple of mistakes so even if some footage is bad, we still have enough left over for our music video.

To create the lighting effect, we used so lighting gels to make the camera look a different colour. We had to put card over the lights because otherwise the colour was very diluted and not as strong as we wanted. This has helped us because if we need to do the shoot again, we will be more prepared and have the card cut ready. Playing round trying to get a strong coloured lighting really wasted our studio time.

I think this shoot went really well because we are happy with the footage we got and it will help to give variety for our next performance. However, if we were to do this again we would be more prepared and be ready with card to cover up the lights. Furthermore, we would try and get some extreme long shots as this time we struggled to get them as the studio is quite small. Maybe to try and get some extreme long shots we need a different kind of lens.

Targets for next shoot:

  • Bring black card so we know how to block out the white light.
  • Make sure the costume is how we like it before we take each shot. (Our model’s strap was falling down at some point.)
  • Use a variety of different type lens to aid the kind of shots we get.

Shoot 1 Reflection (Performance)

So on the 1st July we did our first music video shoot of the performance. We took 45 minutes to set up and get our model ready for shooting and then we did two sessions of shooting, each for about 30 minutes.

Firstly, we filmed lots of close-up shots with the make-up and dry hair to really focus on the make-up and make it the focus of the shots. We then did some extreme close-ups with her hair wet and pushed back to add a bit for variety and so the hair would not detract from the face.

Overall, I think our shoot went well because our model knew all the words to the song which made the process a lot quicker and easier. It also helped that we had a plan so we knew exactly what we were doing when. This really helped us to remain organised and get the shots we wanted.

So, for the actual filming process we filmed the whole song for every angle and shot. This really helped us to get a wide variety of footage so when it comes to editing, we have plenty of choice. It also allows us to make a couple of mistakes so even if some footage is bad, we still have enough left over for our music video.

The more we filmed, the more relaxed our model got which really helped us to get the best footage we wanted. However, we will still do a second shoot with the make-up because we would like to do the same make-up on the other side of the face. We would also like to make the make-up a bit cleaner and sharper as this time it went a bit in the hair which makes it look unprofessional and bad. Next time, we would also like to do more extreme/big close-ups as when we did it this time, they were not properly in focus or we did not have the right angle. This has really taught us the importance of checking your footage while you are on the shoot.

Targets for next shoot:

  • Make the make-up a bit cleaner so it looks sharper.
  • Go early to set up so we can start straight away.
  • Make the model feel relaxed so they feel comfortable performing.

Star Image – The Performer

woop – now if you just embolden your key terms / ideas so it doesnt look like an essay and then i’ll turn this green 🙂

Here is a moodboard of our star’s image. Our star is Millie Turner.

We looked at the way Millie presented herself in a variety of ways. For example, through album covers, interviews and through social media. From this, we established that she is very naturalistic as all her images are in natural settings outside. This has really helped us to create our music video as we need to try and give those vibes when we create our music video. This really proves to me that we have the right concept for our music video.

Please click on the picture to see the whole moodboard.

Star image is such an important aspect when you create a music video because it encourages the audience to form opinions when they watch a music video. Blumler and Katz theory of why an audience consume media (because of personal identity, entertainment, information and social interaction) really highlights the fact that an audience consume media for a variety of reasons. This reaffirms why star image is such an important aspect because it gives the audience something to aspire to as it gives them a sense of personal identity having consumed that music video. Consuming a video for entertainment will give the audience a diversion and take their mind off everything that is happening in their lives and seeing a clear star image will help with that diversion. Star image is also important with social interaction because it provokes conversation within the audience and helps bonds to form within a virtual or online community.

Furthermore, Richard Dyer has a theory of paradox of the star. He suggests that a stars meta-narrative impacts the consumption of media from the audience. He believed that star image is manufactured and fake, and this leads to a star being like a brand. It is all an act to gain their own unique selling point. This shows how important star image is when creating a music video because as Dyer states, it is what sells an artist to the audience. The paradox of the star theory basically states “…a star is both ordinary & extraordinary.” This means that while they seem reachable to the audience, for example, they brush their teeth, eat food etc; they are also unreachable as they are special and unique and out of the audiences reach.

Reflection: This task has really helped me to engage with the artist more so I know what her genre is like and how to convey it in the best possible way in a music video. I really enjoyed doing this task because it really made me reflect on the music video we are creating and how we were going to do it.

This will help me with my music video because I am now aware of my star’s image and how to portray my star. This will help me to create a realistic music video that portrays my star image in an engaging way.

Risk Assessment for Shoot 2 (Performance)

Here is our risk assessment for our second performance shoot.

It is really important to risk assess everything because we know what to do if anything goes wrong and we know what to be aware of as potential risks when shooting in a studio.

For example, one risk is high places if we do an aerial shot. We can control this risk by being aware of our surroundings and being careful. Another way we can control this risk is only doing it when we have to. Another risk is tripping hazards from cables from the lighting. We can control this risk by taping it to the floor so we do not trip. We can also run them along the edges so they will not be where we are walking.

We do not need to risk assess moving vehicles; sharp objects or traffic because we are not leaving the school premises.

Production Meeting for Shoot 2 (Performance)

Here is our production meeting agenda for our second shoot which will be in the white studio. We plan to shoot a variety of shots of our model with natural mise-en-scene with a bold twist using gel overlays on the lights.

On this document, you can see decisions made about costumes, lighting, make up, props and technical equipment as well as who is responsible.

Here is a plan we made for shoot 2. It is important to create a plan because it helps you to know what you are doing when so you do not waste any studio time. This has really enabled us to move smoothly when creating our music video as everyone knows what they are doing and when to do it. It also helps the model to know her role to play in the shoot.

Aims for the shoot:

  • To get a good performance of the song with a wide variety of shots.
  • For the mise-en-scene and the performance to complement each other.
  • To get good footage to use in our music video.
  • For our artist to portray the lyrics of the song in an artistic and engaging way.

Risk Assessment for Shoot 1 (Performance)

Here is our risk assessment for our first performance shoot.

It is really important to risk assess everything because we know what to do if anything goes wrong and we know what to be aware of as potential risks when shooting in a studio.

For example, one risk is high places if we do an aerial shot. We can control this risk by being aware of our surroundings and being careful. Another way we can control this risk is only doing it when we have to. Another risk is tripping hazards from cables from the lighting. We can control this risk by taping it to the floor so we do not trip. We can also run them along the edges so they will not be where we are walking.

We do not need to risk assess moving vehicles; sharp objects or traffic because we are not leaving the school premises.

Production Meeting for Shoot 1 (Performance)

Here is our production meeting agenda for our first shoot which will be in the black studio. We plan to shoot a variety of shots of our model with shapes on her face to give it a modern twist.

On this document, you can see decisions made about costumes, lighting, make up, props and technical equipment as well as who is responsible.

Here is a plan we also made for our first shoot:

It is really important to make planning documents because it helps you to know exactly what is going on so when you are in the studio you do not waste any time. This really helped us to make the most of the time we had in the studio and gave us extra time to experiment. It is also important to have a planning document because then everyone knows what is going on and everyone has a role to play.

Aims for the shoot:

  • To get a good performance of the song with extreme close-ups and close-ups.
  • For the make-up and lighting to complement each other.
  • To get good footage to use in our music video.
  • For our artist to portray the lyrics of the song in an artistic and engaging way.