Digipak Draft 3

I have printed out my pdf of my digipak to see what it would look like in a CD case. One thing I would change is the inside right cover as I’m not sure it would work with a CD on top.

Here is draft 3 of my digipak design:

Overall, I am relatively pleased with how my draft 3 turned out. However, I feel like I need to make more changes before my final draft. These changes include: Making the spine more professional, potentially changing the front cover image as it looks a bit weird, making the font a bit more exciting and playing around with the centralisation of the back cover. In addition, I feel like I need to improve my star image more, making her ordinary, yet extraordinary. I will do this by adding filters to make her look beyond human life and better than everyone else. However, I will also make her look more ordinary, with limited make-up to show off my artists natural beauty. This will connote back to the audience so they can relate to her but also see her as an inspiration and beyond the human world.

Furthermore, my digipak connotes a fun and vibrant pop album cover. The use of a ball pool gives a nod back to the audiences childhood making them feel comfortable and happy. This contrasts the seriousness of my artist so I believe they complement each other quite well. The use of a pool inflatable also suggests a relaxed and chilled environment in which makes the audience feel at ease. I believe I have made the pop genre look fun and inviting for the audience.

Here is an audience tally of what genre people think my album is:

Overall, I think this is a good indication that I have done a good digipak because everyone who I asked got the genre right. This shows that I have hit all the typical conventions of the pop genre including a fun design and playful font. In addition, this also showed that I have picked the right target audience as everyone I asked was female between 15-35 so I feel like because my target audience can recognise it, I have done a good job. People have managed to guess the right genre by using the clear, playful brand identity as well as the conventions of the pop genre.

Digipak Draft 2

Here are the four panes for my digipak. If you click on it, you can see it as a PDF.

Overall, I am pleased with how they have come out as I changed them a variety of times. Here are some of the alternative designs I tried however, I found I over-complicated the brief as it looked too generic.

What I have improved from the last draft:

  • Changed the blue to purple so there is more cohesion.
  • Edited the photos more to improve my artists star image.
  • Coloured in the balls better.
  • Changed the font to something more exciting and fitting with my genre.
  • Made the title of my album larger so it is obvious which is the artist name and which is the album name.
  • Changed the positioning and colour of the artist name and album name.
  • Changed the whole colour scheme after a lot of trial and error to see what I liked.
  • I now how more of a cohesive colour scheme throughout my design.

What I need to improve for the next draft:

  • Put the universal logo on the spine.
  • Get the spines on the document properly.
  • Put a outer glow on the front cover as when I had it on my pastel design it worked quite well even though I did not like the full design.
  • Get the universal logo without the background.

Then I got some feedback from my teacher on my draft 2. This will enable me to add and improve things I have not necessarily thought about and get a second opinion. Below is a screen castify of my teachers thoughts and I have done a list of improvements to be made.

Here is what my teacher thought of my draft 2:

  • Front cover: Looked better when it was plain, without the ball border. If you keep it with the border that is fine, but you need more depth and perspective on the border, maybe a drop shadow? Not sure about the placement of “Zero Gravity” as it is a bit weird going over her head however the placement of “Azura” is nice.
  • Inside left: Good but maybe replace the balls she is holding up to her eyes with donuts.
  • Inside right: Works well, however take the echo lines even further so they go over the border and the other bubbles and add some shadow to give the borders a bit of pop. Try an extra white border, so you are creating an echo reflect like it is going down a tunnel.
  • Back cover: Reverse the front cover so have her on a ball background with a yellow border so there is more cohesion about the overall digipak and then there is not just one random plain background.
  • General comments: Overall it is definitely on the right lines and play around with inside left a bit more. There is almost a bit too much balls, it is overwhelming. Try and tone it down a bit. The font is nice but make more of the borders generally and pick out the colours of the balls more (like orange). Add a hazy grain around the border so it is less sharp.

Targets for improvement:

  • Add a hazy grain to the border on the front cover so it looks less sharp.
  • Change the placement of “Zero Gravity”.
  • Replace the balls with donuts on the inside left pane.
  • On the inside right pane, take the echo lines from the donut further so they are bigger and more of a statement.
  • Add some shadow to the borders so they stand out more.
  • Try an extra white border on the inside right pane, to reinforce the tunnel-like effect.
  • Add a yellow border to the back cover so there is more cohesion.
  • Play around with the inside left pane more.
  • Try and tone down the balls.
  • Pick out the colour orange more.

Digipack Draft 1

Here is draft 1 of my digipak:

Front Cover
Inside Left
Inside Right

Back Cover with and without the Spines

Here is a link to the PDF: Official Draft 1 Digipak

What went well:

  • I like the ball pool shoot and the photography.
  • After a lot of trying, I got some ball colours which I like the look of.
  • I like my layout.

Even better if:

  • Changed the blue to purple so there is more cohesion.
  • Edited the photos more to improve my artists star image.
  • Coloured in the balls better.
  • Got the universal logo without the background.
  • Put the universal logo on the spine.
  • Got the spines on the document properly.

Targets for next draft:

  • Change the blue to purple so there is more cohesion.
  • Edit the photos more to improve my artists star image.
  • Colour in the balls better.
  • Get the universal logo without the background.
  • Put the universal logo on the spine.
  • Get the spines on the document properly.

At the moment, I think my digipak is a grade C as having compared it to previous students work, I can see that my design is adequately executed, but nothing special. So here is my analysis of what makes it a C grade:

Mise-en-Scene

  • The mise-en-scene is appropriate to the genre and the star image but the album title “Zero Gravity” does not really link to the pictures on my digipak. I think the brand image and genre is very clear because the fun environment screams pop as a genre however, the artists straight, serious face juxtaposes this look which maybe indicates it is not the pop genre at all. The layout is very conventional with all the technical elements in the right places, with the exception of the spines which need to be sorted as they are not properly on the document.

Camera and Photoshop

  • My main mid shot has ok lighting however there is glare on her forehead. You can see that I have attempted to manipulate the image by changing the colour of the balls however the full effect does not work and it looks a bit patchy. However, throughout my album cover I use a variety of shot distances that have good framing. Photoshop has been used to change the colour of the balls which is not as effective as I would like because I cannot get each ball a different colour, therefore it looks more basic than I would like.

Desktop Publishing

  • Desktop publishing has been used to create a digipak with technical conventions on. Personally, I would like to make the artists name a bit bigger so it is really obvious which is the album name and which is the artist. I may do this by making her name in more of a handwritten style font, as then it will look personalised from the artist. I believe that the font is a bit too plain and simple for the pop genre, I need something more slick and modern. Furthermore, the record label stamp on the back has a white background which makes it look bad and unprofessional against the purple and this logo also needs to be on the spines which it is not at the moment.

 

Evaluation of Shoot

I did my shoot today! It went really well and I am really excited about some of the pictures I have taken.

Here are some pictures I have taken from my shoot today. This first picture is of the ball pool I took pictures in and the kind of set up I had. I took pictures on the steps you can see in the bottom left corner so I kind of got an aerial view over the top of my model.

Here is a picture of me taking a picture of the balls. I aim to use just a plain picture of the balls with a few filters on on the inside right cover of my digipak.

Here you can see me analysing the pictures I have taken. I made sure I looked to see at the pictures to see if I was happy with them so I knew whether I had fulfilled the brief. This really helped me to make the most of the time I had and get the best possible outcome.

Overall, I think the shoot went really well because I got lots of shots which I am really proud of and a few which are potential front covers. I cannot wait to start editing and see it all come together now!

What went well with the shoot:

  • The lighting was really good.
  • The brightly coloured balls contrast my models light outfit really well.
  • The location worked well.
  • Both of us knew what we needed to do and where we needed to be.
  • Used my mise-en-scene effectively.

Even better if:

  • Took more shots to give me more variety.
  • Did a wider variety of the types of shots I did, as I feel like they are all quite similar.

I ended up not doing the shots with the wet hair because I really like how the ones with the dry hair straightened turned out. My models hair was more relaxed and so was my model so I feel like if I went for a more rigid hair style it would have not worked as well.

One of the potential album cover pictures:

I really like this picture because:

  • The framing is good.
  • My model genuinely looks like she is having a good time.
  • It goes with my pop genre.

What I would improve or edit:

  • I would crop it a bit so it is the right shape and there is more room to write the album name etc.
  • Change the colour of the balls so they are pastel and go with my colour scheme.
  • Sort out the glare on her forehead as it looks a bit odd from the flash.

Graphics / Illustrations Drafts Ideas

For my digipak design, I wanted to go for a fun design that reflects the fun pop genre. I wanted to incorporate some of the fun elements from childhood (such as a ball pool) into an adult photo shoot. Here is some of my inspiration:

Before I did my shoot, I found some pictures of the kind of poses I want to do which helped the shoot to go smoothly. In addition, once I had decided my poses, this allowed me to decide how my text would fit around it if it were to be the front cover of my digipak. This forward planning really enabled me to get the graphic design sorted before I even started editing.

 

 

Contact Sheets

Here is my contact sheets for my shoot. I have put them into a slideshow as there are quite a few.

Overall I think the shoot went well because:

  • The lighting was good.
  • The brightly coloured balls contrast my models light outfit really well.
  • The location worked well.
  • Both of us knew what we needed to do and where we needed to be.
  • Used my mise-en-scene effectively.

Things I could improve on with my photography:

  • Take a wider variety of angles as you can always change the background in photoshop.
  • Take more shots for wider variety.

Here are some of my favourite pictures and ones that I think could potentially be on the front or back of my album cover. I have chosen two of each outfit.

Points about this picture:

  • The framing is good.
  • My model genuinely looks like she is having a good time.
  • It goes with my pop genre.
  • I would crop it a bit so it is the right shape and there is more room to write the album name etc.
  • Change the colour of the balls so they are pastel and go with my colour scheme.
  • Sort out the glare on her forehead as it looks a bit odd from the flash.

Points about this picture:

  • I like how serious my model is as it juxtaposes the fun environment she is in.
  • The dress pops out from the ball pool as the colours are so different.
  • Her seriousness enhances the star image as it makes her look extraordinary and unreachable.
  • If I crop it a bit on the left it could make a really cool back cover with the tracks on the right of my artist.
  • Change the colour of the balls so they are pastel and go with my colour scheme.
  • You cannot see her earrings which is a bit disappointing as they make her look a bit more ordinary.

Points about this picture:

  • I really like how her eyes are closed as it shows off her natural eye look.
  • The white jumpsuit is a nice contrast from the brightly coloured donut.
  • None of the colours clash with each other.
  • My model looks relaxed and at ease.
  • I would like to crop the stairs in the corner out of the picture.
  • Change the colour of the balls so they are pastel and go with my colour scheme.
  • Sort out the glare on her forehead as it looks a bit odd from the flash.

Points about this picture:

  • I like how my model is looking straight at the camera as it is like she is looking right at each audience member.
  • I like how she has got her hand behind her head but the other hand looks a bit random.
  • There are too many balls on top of her making it look a bit weird.
  • Personally, I do not think I will use this picture as it looks a bit awkward and rigid.
  • If I did a shot like this again, I would make sure I either fully covered her or not at all because it looks a bit half hearted.
  • Change the colour of the balls so they are pastel and go with my colour scheme.

Photoshoot / Design Production Meeting and Risk Assessment

Here is a production meeting agenda for my digipak:

It is really important to do a production meeting agenda for my digipak because it ensures that we do not waste any time when filming. This will help my model and I to make the most of the time we have in the ball pool in order to get the best result.

In addition, here is my risk assessment for my digipak shoot:

It is really important to do a risk assessment because it helps to point out possible dangers a location might have before you get there. This also enabled everyone to stay safe and happy while we are filming. Some of the things we have included, for example, tripping and how we are traveling there safely (wear seat belts and drive sensibly). This will ensure that we all stay safe while doing our shoot. Furthermore it makes the whole shoot more efficient as we know the risks are adequately controlled.

Here is a pintrest mood board I have created for my shoot tomorrow. This includes all the type shots I am trying to recreate with my shoot. I am looking for that fun, childlike vibe this mood board gives off.

Please click on the picture to see the whole mood board.

Hand Drawn Mock Up

Here is my mock-up of what I want my digipak to look like. Whenever you see a white background on a photo, that will be a pool ball. I have labelled it to make sure I get in all the key conventions that I need to and so I know what is going where. I have left out the track names for now as I would like more time to brain storm what they will be but I know where they are going so that is ok. I have also left out a quote on the inside left cover because I am not sure what I want it to say but I hope the shoot will give me some inspiration of what I can put.

Conventions I have stuck to:

  • I have put the picture on the front cover in the centre.
  • The artist name and album name is underneath.
  • There is another picture of the artist on the back of the album.
  • I have included the barcode, record label, copyright and tracks in conventional places.

Unconventional elements:

  • I have included two pictures on the front cover.
  • I have intertwined the artist name and album name so they can overlap. I intend to have the artist name in one colour and the rest in black.
  • The fact that my artist will be sat in a ball pool which is associated with children.

Why this fits my target audience:

  • My target audience are fun, adventurous and people who live life to the full and I believe that this album shows exactly that. A fun-loving artist who is laid back and vibrant.

Overall, I am pleased with my design because I think it will look effective and pop like without being over the top. I am now really excited to see how it turns out.

Branding Moodboard

An GROUP padlet of denotations that represent, connote, encode the genre and the star.

Here is a padlet I have made for my branding:

Made with Padlet

I feel like I now have a really clear idea of what my digipak will now look like. I am going for an abstract vibe in a ball pool with my model wearing a white dress and natural make-up. To tie in with my music video, I will have my model with wet hair to reinforce cohesion throughout the digipak.

The wet hair makes the artist look fresh, sleek and natural. The make-up and the fake freckles suggest that we have to hide under a mask. My artist will wear a white dress to reinforce her purity and simplicity, therefore reinforcing her star image, how she is like everyone else. The ball pool will symbolise everyone else and how my artist does not fit the ordinary mould of everyone else in society.

This task has really helped me to gain a clear idea of what my digipak will look like. In addition, I now know exactly how it will look and what I want to achieve when I create it.

Digipak Conventions Analysis

Here is an analysis I have done of a digipak. I have analysed all the technical design conventions like the barcode, tracks, album name and the pictures. It is really important to analyse conventions of a digipak as it allows you to work out the connotations and denotations of everything. This is how the audience infer and read the album cover, even if they do not realise it. Furthermore, it also helps to reinforce the artists star image as it is an album cover all about them. In addition, it also reinforces the genre. Stereotypes of my genre, pop, are: a grainy/vintage look, a picture of the artist, the artists name quite large and the album name.I have analysed the pictures they used as well as the fonts so I know the generic conventions for my genre. This will help me when I create my own digipak because I now know what I should and should not include to suit my genre. I think I will also go for a vintage, grainy style image with simple type faces however I think I will choose a different layout for mine to make it more uncoventional.