My social media page does include some of the same images, colour scheme, fonts and graphics that I have used in my music video and digipak. For example, I have used the same shades of pink that I used in my music video. In addition, I have used some of the same pictures as my digipak to reinforce cohesion but used softer colours as I found the colours in my digipak a bit too bold. However, I also enhanced the use of circles and soft lines like I used in my digipak.
There is lots of additional (teaser) content such as images and audios. I have done this because it leaves the audience wanting more and then they can go onto my artist’s website and buy some merchandise. It reinforces a call to action and therefore my artist makes money. Here is an example of where I have used teaser content:
I have created lots of links with other brands or products that would appeal to my audience because that also creates a call to action. This collaboration broadens my audiences horizons because the audience members who are from the horoscope app will now be interested in my artist and vice versa.
I believe there is a sense of a timeline and a building up to the release date of the music video because I have used a teaser video to make the audience excited then left it a few posts before posting the final video. This allows the audience to get excited and have expectations of what the music video will be like, therefore building up excitement and anticipation.
Cross media Convergence:
I have not really included any cross media convergence so I feel like this is something I can work on.
Promotion of Live Events:
I think I could probably include a few more live events as I have a TikTok livestream but that is all. Originally, on my timeline, I planned to have a tour post and a festival however I did not have an appropriate picture but maybe it would be more beneficial to do a tour instead.
A Call to Action:
There are many call to actions on my social media page. For example, in the bio I have a link to the artists website where they can buy merchandise and albums. In addition there are also links to her YouTube page and TikTok account.
Ordinary / Extraordinary:
I believe there is a real insight to the star showing her as ordinary because I have included a highlight entitled “life” which shows the behind the scenes elements of shooting a video and the real life of the star. This shows that the star can be ordinary as anyone can make a video and film some footage. However, I also show the star as extraordinary through the filters and album promotion posts as not everybody can do that.
Interaction / Engagement:
I believe I fulfil the criteria of interaction with the star because my star does a TikTok livestream in which she does a Q&A with her audience. This encourages social interaction with the audience and for the audience to see the real person behind the celebrity.
Sell Physical Copies:
There are many physical promotions of the albums as I have included them on my artists website. This allows the audience to buy merchandise while also getting a hard copy of the latest music.
Issues and Charities:
I have included a charity post about the Teenage Cancer Trust. My star will be doing a live singalong on YouTube with all the proceeds going to the trust. However, I think I will change the picture as it is not very relevant to the trust so I might change it to the Teenage Cancer Trust Logo with my star.
Here is a screencastify that my teacher did talking about my social media page:
What went well:
Covered all corners.
The lyrics coming up works really well on the stories.
The screenshots of the video works well.
Obvious cross media convergence.
Behind the scenes stories are good.
Merchandise story works well.
Nice feel to all the images as they all blend together.
Nice teaser video, works really well.
The horoscope post is really nice as it shows a different side to the star.
Merchandise posts are good.
Created a good kind of relationship between the audience and the star.
Targets for my next draft:
Link to the homepage.
Add onto the story that it is from the digipak shoot to build anticipation on the story “Zero Gravity”.
Put in some tours dates as that is where artists make their money. (Tour dates shoots.)
More shots of her chilling with her friends, so it is less about the business and more about her as a person.
TV Show appearance, something like that? Article in a magazine about her?
To conclude, for my final draft, I intend to add in three more posts. The first one will be for a UK tour and advertise tickets and where you can buy them, the second one will be a picture of my star relaxed with her family or friends (as that will show a different side to the star) and my last post will be advertising a TV appearance on a chat show about the music video Night Running and Zero Gravity.
Here is a timeline for my Instagram page that I will create for my artist. This has helped me to get a clear idea of the timescale of my posts as well as what they will include. I have tried to include posts that could go viral, as well as paid promotions and guerilla marketing.
I intend to use AIDA (attractive/attention, interest, desire and call to Action) to make sure my social media page is a success. For example my merchandise posts will look attractive and therefore attract interest from my audience. This will make them want to have it and therefore buy the merchandise. In addition, I intend to use Blumler and Katz Uses and Gratification theory and make sure all posts have one of these things in. This theory is when the audience consume media for four main reasons: entertainment, information, social interaction or personal identity. So I hope all my posts will fulfil at least one of those cravings that the audience look for in media.
My artist will be doing a tiktok campaign alongside this, as well as a paid partnership with the app “The Daily Horoscope” as that is something my audience would find appealing.
It is really important to plan your social media page because it enables you to get a clear idea of what you have planned for your star and ensures that you do not make any mistakes. In addition, it has really helped me to get a clear idea of how my social media page will turn out overall.
Here is my screencastify of my comparative analysis of a professional social media page. I chose to do Tove Lo because she has a similar aesthetic to my artist as is up and coming.
I analysed AIDA which is the attention, interest, action and desire of the audience as well as using the uses and gratifications theory which Blumler and Katz came up with. The Uses and Gratification theory is when the audience consume media for four main reasons: information, entertainment, personal identity and social interaction. It is really important to analyse other artists social media pages before you create one for yourself because then you know what to include, what conventions are normal to put in and what you could change to make your artist a little bit different.
Here is an analysis I have done of a social media page. It is really important to analyse a social media page before creating your own because it ensures you know what to include and how to lay it out. This has taught me that I need to include all of these conventions into my social media page.