March 2018 archive

Evaluation Of Previous Student’s Music Video


  • Holding A Steady Shot – upper level 4

I would give the holding a steady shot, a upper level four, this is because the eye line match with the camera and the narrative, the shots go well with the rhythm of the music. The use of the tripod’s for holding a steady shot worked with the close up and mis-shots to portray the videos narrative and the characters narrative, for example when he is close up to the camera at the start conveys the start of the story of the video, it gives the audience a sense of what is going to go on in the rest of the music video, and the narrative that is behind the video. Holding a steady shot in a close up gives the sense of authority and who’s the alfa male is in the whole narrative of the story.

  • Framing A Shot – upper level 4

For framing a shot I would give them a upper level 4, this is because they have used silhouettes of the cavemen which portrays the narrative of the whole music video they also used different low angled shots to show the excitement and high key attitude they have towards the song, it shows their passion and enthusiasm towards the video. They also used rule of thirds when they first start off the video to introduce the cavemen, this shows the main line of interest throughout the music video as the cavemen are the one of the main focuses throughout the music video.

  • Variety Of Shot Distances – upper level 4

The video includes lots of close ups of the cave mans faces, mid shots of them dancing around the each other and also long shots of them dancing around the fire, but they could have included some extreme long shots to make it even more exciting.  They also use a lot of extreme close ups of the drawings on the walls and of the mens faces to create a lot of narrative between the different aspects in the music video.

  • Appropriate To Task – lower level 4

This video consists of very conventional products and it is clearly reflects the genre of indie folk, the acting goes exactly with the video and the connotations of the music it illustrates the music well and fits the genre perfectly. It also all links very well and no one every looks like they don’t understand what to do, they all have a part to play in the video. Overall, the video all fits really well together and looks professional.

  • Mise-en-scene Selection – upper level 4

Throughout the whole music video he mise-en-scene worked really well throughout, I gave it an upper level 4, the colours of the settings and the costumes, the face paint really works with the theme of the music video and also the acting of them all dancing around the fires and the drums brings together the whole music video as it portrays what is going on in it and brings the genre out of the video more. it creates the whole narrative of the music video as the costumes and make up really go with the song and the whole narrative, it brings the whole story together more, with the props of the drums, fire and the necklaces makes the audience realise what the music video is on about and that it is an indie folk piece of work.

  • Editing For Meaning – lower level 4

The editing of the music video is very good I gave it an lower level 4, it goes well with the music and the transitions of the different locations are placed well, the flicking back and forward to the different locations on the different beats conveys the fast moving attitude of the video. They always try to keep to the rhythm of the music which there edit shows and portrays throughout the whole video. The different beats of the music are used well with the transitions of the editing, on the different beats the transitions are smoothly change through with the different sounds of the music. The editing to different locations is also done well as it is always dark outside or its at dusk so they location change is smooth and the editing is done well so we don’t have a really big skip to different places.

  • Shot Transitions – upper level 4

I gave the shot transitions a upper level 4, this is because throughput the whole music video the transition of them moving in and out of other shots are perfect and they all link well together. They all link well and normally go out of focus before quickly moving on the the next transition of the video. They also use a dissolve in a few of there sections to change it up and create more interest in the video. The transitions used show the skills they have used in editing and it creates the narrative of the indie folk genre more, it allows the music video to flow more as it creates smooth transitions throughout the video.

  • Sound With images – lower level 4

I gave there sound with image a lower level 4, this is because all the lip syncing was done perfectly apart from a few bit when certain people were lip syncing. The timing of them performing was done perfectly and it looks very professional, and everything worked well together with the story line of the music video. The beat of the sound of the music was used very well along with the acting and performing of the video, it all fitted well together and nothing looked out of place as it went with the genre of the music video as well as the main narrative of the video.




Detailed Music Video analysis

After going through six music videos briefly I have now gone through two in detail. Below are my two detailed analysis of the music videos ‘chained to the rhythm’ and ‘bloodstream’.

By deconstructing these music videos in a detailed analysis this has helped me be able to really understand what is going on in the music video and also made me understand the performance and narrative side of different music videos in detail, the different metra-narratives of the story line create different stories throughout the different music videos.

I now know how the intertextual narrative really holds the base of the story line when you look into it deeply, and how it also shows the different side of the music video and what it means to either the star or the person listening and watching the music video, as some music videos are related to the star and their perspective but it could also be related to the person watching it as something similar could have happened to them and also the look of the main star and the people around them also plays a huge part in the music video as the look if the stars also creates the story and if the storyline isn’t clear sometimes the costumes makes it more clear to the audience.

This may impact on my own work as I now know how to get the intertextual narrative right for the storyline I want to produce and also how the costumes get the audience attracted to the music video more but also how it also makes the whole storyline come together as one. This has also helped me to decided whether I want to do a narrative or performance based music video, but I want to do a 50:50 based music video as it gives me more sections to work with.

Music Video Form And Conventions

Throughout creating this music video form it has made me really understand the different performance and narrative scale of what different music videos can be. I now know that the the relationship between song content and narrative content can be three different narratives which are, illustration which is the narrative in the video which is very closely echoed by the lyrical content of the song, amplification which the narrative is inspired by the song which adds narrative elements to the complement, the themes and the subject matter and finally, disjuncture, which holds a very distant ant relationship to the song and is very random to what the singer is singing.

There is also the difference in what type of performance it could be, the music videos have three different types of performance it could be which are the performance video, this is just exclusively performance based, there is the combination video which is a mixture of performance and narrative, and then there is just narrative based videos which have little or no performance in them at all.

This may help my own decisions be impacted by these different sorts of narratives and performance that I may use because now I know I understand the differences between them and I prefer a 50:50 narrative and performance based music video as it is more exciting and engaging, but my decision could be swayed when I start to produce my own music video.

Making A Montage

After filming our montage, I created this video using premier pro, creating titles and transitions to make it more exciting and pleasing on the eye to my audience, this furthered my knowledge of using the different software for our music video’s.

This is our preparation of making our montage, we created a storyboard of 16 separate shots that we were going to shoot and the cinematography that we were going to use.



  1. the use of match on action
  2. the use of a variety of different shot distances
  3. I also used some transitions in my montage. like the blackout and the dissolve.


  1.  I should have included more close ups of his face to get more reactions of his face.
  2. I should have used a eye line match
  3. I could have used more locations of the shots to make it more interesting.

After learning how to add titles, music and putting transitions into my work using premier pro, I have also leant how to use premier pro more and how to add in and make sure I have included my cinematography to get the best images I can when I’m filming. I will now use the cinematography I have learnt to use and premier pro to get the best out come for my music magazine.

Preliminary Task Dialogue

  • I have used the following camera techniques of shot reverse shot, close up, mid shot to help my audience follow the narrative of the clip.
  • I used these techniques to create a sense of the relationship between the two characters and how they are getting along.
  • I have learnt to use the following continuity editing rules the 180 degrees rule, shot reverse shot and the eye-line rule.
  • I used these rules to make sure that my clip was the best it could be and so that I didn’t go over the 180 degrees rule, the other rules made sure I didn’t do break them.
  • I have learnt to use the following tools/techniques in Premiere Pro such as making my clip flow continuously in a montage way, embedding and cutting my separate videos.
  • I used these tools to make sure that my clip flowed freely and made sure that you couldn’t hear anyone else talking in the video by cutting their voices out.
  • If I was to do this project again I would do some things differently i would make sure  had a two-shot of both the characters as the first shot so my audience would get a proper narrative of what is going to happen in the short clip. I would also put in some match on action to make it more interesting and engaging for my reader.