- Holding A Steady Shot – upper level 4
I would give the holding a steady shot, a upper level four, this is because the eye line match with the camera and the narrative, the shots go well with the rhythm of the music. The use of the tripod’s for holding a steady shot worked with the close up and mis-shots to portray the videos narrative and the characters narrative, for example when he is close up to the camera at the start conveys the start of the story of the video, it gives the audience a sense of what is going to go on in the rest of the music video, and the narrative that is behind the video. Holding a steady shot in a close up gives the sense of authority and who’s the alfa male is in the whole narrative of the story.
- Framing A Shot – upper level 4
For framing a shot I would give them a upper level 4, this is because they have used silhouettes of the cavemen which portrays the narrative of the whole music video they also used different low angled shots to show the excitement and high key attitude they have towards the song, it shows their passion and enthusiasm towards the video. They also used rule of thirds when they first start off the video to introduce the cavemen, this shows the main line of interest throughout the music video as the cavemen are the one of the main focuses throughout the music video.
- Variety Of Shot Distances – upper level 4
The video includes lots of close ups of the cave mans faces, mid shots of them dancing around the each other and also long shots of them dancing around the fire, but they could have included some extreme long shots to make it even more exciting. They also use a lot of extreme close ups of the drawings on the walls and of the mens faces to create a lot of narrative between the different aspects in the music video.
- Appropriate To Task – lower level 4
This video consists of very conventional products and it is clearly reflects the genre of indie folk, the acting goes exactly with the video and the connotations of the music it illustrates the music well and fits the genre perfectly. It also all links very well and no one every looks like they don’t understand what to do, they all have a part to play in the video. Overall, the video all fits really well together and looks professional.
- Mise-en-scene Selection – upper level 4
Throughout the whole music video he mise-en-scene worked really well throughout, I gave it an upper level 4, the colours of the settings and the costumes, the face paint really works with the theme of the music video and also the acting of them all dancing around the fires and the drums brings together the whole music video as it portrays what is going on in it and brings the genre out of the video more. it creates the whole narrative of the music video as the costumes and make up really go with the song and the whole narrative, it brings the whole story together more, with the props of the drums, fire and the necklaces makes the audience realise what the music video is on about and that it is an indie folk piece of work.
- Editing For Meaning – lower level 4
The editing of the music video is very good I gave it an lower level 4, it goes well with the music and the transitions of the different locations are placed well, the flicking back and forward to the different locations on the different beats conveys the fast moving attitude of the video. They always try to keep to the rhythm of the music which there edit shows and portrays throughout the whole video. The different beats of the music are used well with the transitions of the editing, on the different beats the transitions are smoothly change through with the different sounds of the music. The editing to different locations is also done well as it is always dark outside or its at dusk so they location change is smooth and the editing is done well so we don’t have a really big skip to different places.
- Shot Transitions – upper level 4
I gave the shot transitions a upper level 4, this is because throughput the whole music video the transition of them moving in and out of other shots are perfect and they all link well together. They all link well and normally go out of focus before quickly moving on the the next transition of the video. They also use a dissolve in a few of there sections to change it up and create more interest in the video. The transitions used show the skills they have used in editing and it creates the narrative of the indie folk genre more, it allows the music video to flow more as it creates smooth transitions throughout the video.
- Sound With images – lower level 4
I gave there sound with image a lower level 4, this is because all the lip syncing was done perfectly apart from a few bit when certain people were lip syncing. The timing of them performing was done perfectly and it looks very professional, and everything worked well together with the story line of the music video. The beat of the sound of the music was used very well along with the acting and performing of the video, it all fitted well together and nothing looked out of place as it went with the genre of the music video as well as the main narrative of the video.