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Feedback on Mock Up and Targets

Once we had done and created our digipak mock up we then asked our fellow students what they thought our genre was and what adjectives described it the most. This has helped us to see whether we are achieving our aims and if we weren’t what we could do to improve these things.

Here are the results above which display very clearly that the most popular genre was indie pop/R&B and also the favourite adjectives were aesthetic and sensual. This showed to us what we wanted to achieve and what we need to create for our target audience. This shows what are digipak was created for and it was easy for our peers to be able to pick out what the main genres and the main affects that we want it to have on them. This feedback from out peers has helped us be able to explore what colours, typefaces and images fit the best with our genre and artist. We collected this feedback by asking different age groups of our peers to put a tally by which adjectives and genres they thought it was, we gave them two tallies each. The adjectives we used in our feedback sheet encoded our digipak well and we thought  our audience decoded our genre and artist well as they had a  preferred reading on our digipak therefore our mock up digipak was successful.

Digipak Photo Mock-up

This is our groups mock up of our album cover. We got these images off the internet and added our own text on to them.

Above are our images that we have chosen to do our digipak mock up. We added our own text onto the front and back cover. Firstly, we put our artists name on the front cover in a yellow bold font and we also put the yellow bold font on the back so that the audience could see it and read it clearly. The images that we collect and used from the internet are very simple but we are hoping that these are very effective to our target audience. We chose these images so that our target audience could easily be able to pick what our genre is, these images show the simple but elegant silhouette of the girls in the background but with the pop of the bright colours of the front and the back page, showing the artists quirky and original taste on things. As a group we felt like these ideologies described the digipak and the artist herself perfectly. Additionally, the two images inside of the digipak also portray the artists unconventional pieces of herself. The eyes shut image (top middle) displays her as an ordinary person that likes to have her own privacy even though she is famous and the eyes open image (top right) presents her open extra-ordinary personality with her fans.


Digipak Moodboards

This is our Moodboard that we created for L.U.N.A. We made this moodboard to show all the different aspects that luna as a person has. Luna is a very girly girl but with her different quirks to everyone else, the moodboard is split into to different sides showing the pinks, blues, purples that a sterotypical girl would have in their lives but on the other hand, the right side shows her quirky out going side with her own original stamp on things, we felt that these ideologies suited our star and our brand the best.  These moodboard we created represents our confident artist well and all the different aspects of the moodboard has helped us to develop our own ideas to create our own unique digipak. As a group we feel like this moodboard expresses the themes and feels that we want to convey through our digipak well, it conveys are artist and their album entirely.


We also made a digital moodboard online. This shows our genre well due to the colours and props used. Additionally, online we also created and found some different fonts and typefaces that we could use on our digipak, these are displayed above. This also helped us get more ideas about what our digipak could look like.

Digipak – Previous Students Work

Here is a digipak created by Victoria Duquemin called ’The Ride’. I wanted to analyse this because it caught my eye and i think this one stands out from the others.

I will be assessing the digipak from the assessment criteria below:

Firstly, the camera angles and photoshop was use in this previous students work to make the images look more engaging to the audience. The front cover (bottom right) has been photoshopped to make the brand of the band easier to pick out. The blue background of this also helps the white horse of the wave stand out more and this helps draw the audiences eye to the front cover. The back cover (bottom left) is also created with photoshop the hanging fishermen hooks are placed in front of the boy, the mid-shot of the boy with the hanging hooks create the beach vibe thought the whole of the digipak. The use of the colour grey on the background of the back, cover is also cleverly used as it looks like the hooks are slowly fading in to it. The front and the back cover also contrast nicely as the whole beach theme is carried trough them and also the colours fit pleasingly together. The inside left and right (both top) also fit very well into the scheme of the digipak the mid-shot of the fish and the bottles contest with the name of the band and also the whole ascetics of the CD cover.

Mise-en-scene is also used through the digipak to create some meaning through it all, the use of the different shades of blue and grey are used to appeal to the audiences eye and to make it look ascetically pleasing to anyone that is looking at it. The setting is also very important to this digipak as it conveys the title of the digipak as ‘catfish’ and ‘bottles’ run through the whole thing. The star on the digipak isn’t wearing a costume of any sort but the hair is seen to be wavey like he has just come off the beach, again the theme of the beach still running through. Additionally, the use of props in the different photos portray the beach theme even more as the use of the hanging fisherman hooks, goes with the artists name and also the bottles also convey the same meaning.

The words and the type of font used within this digipak are very small and slight, the words don’t shout anything at you put they simply tell you what you are looking for if it was this. They convey this genre well and the images and photos tell you more of a story. The back cover with the lists of songs on it also are very small and slight but they are straight to the point and tell you the song names as soon as you read it.

Finally, the colours within this album cover are all either blue or grey, this represents the theme of oceans and the beach, this clearly shows the title of the album and also the artists of the album very well. Overall, I would give this digipak a level four as all of the images and colours are extremely linked together and it also has the theme of the beach/oceans running through it very clearly, it is all shown to represent the artist and the album appropriately.

After I peer assessed this digipak and looked through it thoroughly, i have now realised what i need to do to, to be able to link my ideas strongly together and to be able to target the right audience that i need to. This has also helped me to be able to see what you have to achieve to get a level four for when i start to put together my own digipak.


Our Mission Statement

This is Luna’s mission statement:

L.U.N.A’s fearless and energetic personality represents her explosive new music as it hits the charts. Focusing on her fans and moving on to their modern day manifestations, a rainbow of indie hip hop styles will be explored.  With a target audience of  14 – 30 year olds, the young demographic will be exposed to her current chart topping indie pop/hip hop albums whilst new and upcoming indie artists following her work will have a platform to share their artistry and passion.

Our music video, ‘Rather Be With You,’ by Sinead Harnett, we came up with the mission statement above this is so we could show our audience, what type of characteristics and ideas that our target audience most relates to and portray what type of elements that they will be able to pick out. Our mission statement is important because we want it to target the right audience for Luna. Our mission statement of L.U.N.A, is seen in both our music video and digipack. We need to make sure that our mission statement hits the target audience that we want to focus on, the mission statement needs to be able to entice our audience through our use of mise-en-scene and the genre of our music video, which is pop/R&B. This is to convey that Luna is a out there performer and has her own quirky but she is just like one of the members of the public too. Additionally, Luna’s music is a mixture between pop/R&B so she will get a range of different audience members.Similar artists to Luna would be the likes of Rihanna, Ariana Grande and Florence and the machine, as they are R&B/pop artists that are similar to her but they also have there own quirky side to themselves. The audience will be able to engage with Luna by the colour schemes, images and props, this will help us be able to get the right target audience that we want to reach out to.

To find out our target audience we looked up our artist and genre on YouGov, this helped us to realise who we needs to enticed and reach out to for our audience, this is typically 12-25 year old females who enjoy the indie pop/R&B genres.

Digipak Conventions Analysis


Our music video, ‘Rather Be With You’ by Sinead Harnett is in the Indie pop/R&B genre. From knowing what our genre is i decided to do some more research on similar artists album cover, front and back. This has helped me to be pick out and understand some fairly obvious digipack conventions, things like a barcode, song names on the back, copyright writing and where it was made/produced. This has helped me be able to see what indie pop/R&B artists have on there album like the impacts of their own brand and what makes their target audience want to buy it. This is going to be able to help me create my own digipack for L.U.N.A and what type of brand and conventions i need to make out digipack stand out from the crowd. Additionally, this has also helped me to see that a digipak is a way of making the star ‘present’ and ‘ordinary’ as Dyer would have said in his Paradox of the Star Theory. Above is my digipack convention analysis  of ‘LOUD’ by Rihanna.




Music Video Draft 4

This is our draft 4 for our music video, we have added lots more into our music video, including:

  • Video transitions
  • Lumetric colour, using colour wheels
  • Adjustment layers
  • After affects

After we had completed our final draft, we asked janis a media student to review our work on screencastify:

He told us what he liked in our video:

  • Mise-en-scene
  • The fast paced cuts in time with the rhythm
  • Burning daisy with the colour correction effects

Additionally, he told us that there wasn’t much we could improve on in our music video, but in the last minute of the video we could keep the pace the same as the start of the video as it has been like that throughout apart from in the last minute. This is what we will think about doing and improving in the next few days, so our music video can be the best it possibly can and so that it will also look the most professional it can.


  • In the last minute of the video we could keep the pace the same as the start of the video as it has been like that throughout apart from in the last minute.


Production Skills Evaluation 2

Throughout post-production of our music video, ‘Rather Be With You’ – By Sinead Harnett, Lenny came in to help us understand more effects we could us, as a professional creative director, these are some of the things that he showed us how do do:

  • The echo effect within Technical Skills
  • The adjustment layer with Technical Skills
  • The Vignette effect, that frames the image within Technical Skills

Overall, Lenny has helped us develop our skills in these different type of technical skills and editing skills.

In this first screenshot, we used colour correction to enhance the redness in this clip, this help to make the flower stand out more so that you can tell that flowers are a symbol throughout the music video. Lenny also showed us how to create a vignette around the outside of the frame. This makes it look like a  flashback which is the idea we are going for so the audience realises that its one of her flashback/dreamy moments, it also makes the rose stand out more drawing the audiences attention towards the rose more so they audience can kind of guess the symbols of love and happiness.


Additionally, Lenny also taught us how to do an echo on a clip. This makes a clip look more like a memory and a flashback for the audience watching the music video. We used these particular effects in our music video so that the audience can clearly see that the different clips are different flashbacks and memories for the two main characters rather then them thinking it is in real time. his helped me improve my technical skills and showed an improvement when I next went onto Premiere Pro.


In this last screenshot, we were cutting this using a transitional effect where the videos go over one another, which helps the transition go smoothly. It portrays one of the main characters having an amazing time with her boyfriend, this shows the audience what is going on in the storyline of the music video.

These are some more techniques Lenny helped us to learn while we were processing and creating out music video:

  • Using an echo effect
  • Creating an adjustment layer
  • Organising rushes
  • Colour Correcting
  • Using a vignette

Overall, this has helped me gain more knowledge in the post production skills and design skills from the feedback and techniques we have learnt from Lenny. This has helped us improve our music video a lot more and it now looks more professional because of the new skills we have learnt and added into the music video.

Music Video Draft 3

This is our third draft for our music video, we have our in our new performance clips that we shot at Scarlett’s house as these are better and we were much more happy with these clips and they were what we wanted in the first place. We have asked some other media students for feedback on what they thought the video were like, they all gave us three things we have done well and also three things we need to improve on:

Targets to improve on:

  • Make the story clearer
  • More narrative shots
  • Colour corrections
  • Use more locations

We are going to try and add these targets in to make our music video the best we can.

New PMA/storyboard

As a group we all decided that we needed to have a re-shoot of our performance as we weren’t happy with the outcome of some of our shots. One plus side of our first shoot is that we really liked her costume with the red top and black jeans, so we kept it like this as it was simple and we liked the matching make up to the top.

We didn’t need many images on our story board as we were confident in what we were doing and we full knew what we wanted when we were shooting. It was quite a short shoot as we knew what we were doing and didn’t have a lot of time to run over and do anymore extra shots. This is our second story board, shown below:

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