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Detailed Music Video analysis

After going through six music videos briefly I have now gone through two in detail. Below are my two detailed analysis of the music videos ‘chained to the rhythm’ and ‘bloodstream’.

By deconstructing these music videos in a detailed analysis this has helped me be able to really understand what is going on in the music video and also made me understand the performance and narrative side of different music videos in detail, the different metra-narratives of the story line create different stories throughout the different music videos.

I now know how the intertextual narrative really holds the base of the story line when you look into it deeply, and how it also shows the different side of the music video and what it means to either the star or the person listening and watching the music video, as some music videos are related to the star and their perspective but it could also be related to the person watching it as something similar could have happened to them and also the look of the main star and the people around them also plays a huge part in the music video as the look if the stars also creates the story and if the storyline isn’t clear sometimes the costumes makes it more clear to the audience.

This may impact on my own work as I now know how to get the intertextual narrative right for the storyline I want to produce and also how the costumes get the audience attracted to the music video more but also how it also makes the whole storyline come together as one. This has also helped me to decided whether I want to do a narrative or performance based music video, but I want to do a 50:50 based music video as it gives me more sections to work with.

Music Video Form And Conventions

Throughout creating this music video form it has made me really understand the different performance and narrative scale of what different music videos can be. I now know that the the relationship between song content and narrative content can be three different narratives which are, illustration which is the narrative in the video which is very closely echoed by the lyrical content of the song, amplification which the narrative is inspired by the song which adds narrative elements to the complement, the themes and the subject matter and finally, disjuncture, which holds a very distant ant relationship to the song and is very random to what the singer is singing.

There is also the difference in what type of performance it could be, the music videos have three different types of performance it could be which are the performance video, this is just exclusively performance based, there is the combination video which is a mixture of performance and narrative, and then there is just narrative based videos which have little or no performance in them at all.

This may help my own decisions be impacted by these different sorts of narratives and performance that I may use because now I know I understand the differences between them and I prefer a 50:50 narrative and performance based music video as it is more exciting and engaging, but my decision could be swayed when I start to produce my own music video.

Making A Montage

After filming our montage, I created this video using premier pro, creating titles and transitions to make it more exciting and pleasing on the eye to my audience, this furthered my knowledge of using the different software for our music video’s.

This is our preparation of making our montage, we created a storyboard of 16 separate shots that we were going to shoot and the cinematography that we were going to use.

 

Strengths:

  1. the use of match on action
  2. the use of a variety of different shot distances
  3. I also used some transitions in my montage. like the blackout and the dissolve.

Weaknesses:

  1.  I should have included more close ups of his face to get more reactions of his face.
  2. I should have used a eye line match
  3. I could have used more locations of the shots to make it more interesting.

After learning how to add titles, music and putting transitions into my work using premier pro, I have also leant how to use premier pro more and how to add in and make sure I have included my cinematography to get the best images I can when I’m filming. I will now use the cinematography I have learnt to use and premier pro to get the best out come for my music magazine.

Preliminary Task Dialogue

  • I have used the following camera techniques of shot reverse shot, close up, mid shot to help my audience follow the narrative of the clip.
  • I used these techniques to create a sense of the relationship between the two characters and how they are getting along.
  • I have learnt to use the following continuity editing rules the 180 degrees rule, shot reverse shot and the eye-line rule.
  • I used these rules to make sure that my clip was the best it could be and so that I didn’t go over the 180 degrees rule, the other rules made sure I didn’t do break them.
  • I have learnt to use the following tools/techniques in Premiere Pro such as making my clip flow continuously in a montage way, embedding and cutting my separate videos.
  • I used these tools to make sure that my clip flowed freely and made sure that you couldn’t hear anyone else talking in the video by cutting their voices out.
  • If I was to do this project again I would do some things differently i would make sure  had a two-shot of both the characters as the first shot so my audience would get a proper narrative of what is going to happen in the short clip. I would also put in some match on action to make it more interesting and engaging for my reader.

 

So How Did It Go?

I have finally finished my music magazine. Throughout, my music magazine I have made new and improved improvements throughout, through my front page, contents page and double page spread. I can see big improvements in all my pages due to me developing new skills in adobe photoshop and InDesign. Additionally, I always kept to the main colour scheme of my magazine and never used different colour that I thought wouldn’t go with my magazine, I made sure that my images weren’t blurry so it didn’t make my magazine look unconventional and unprofessional.

My feedback from my peers and my teacher has made my magazine improve in many ways as they see problems that I don’t see all the time. All my feedback has helped me to improve my magazine to make it the best I could. I have enjoyed making my magazine as I have been able to produce my own professional magazine. This has taught me to use different skills that I would never had used if I didn’t produce my ‘Indigo’ magazine.

Advert

These are the adverts I have decided to put into my music magazine, one product advert and one music advert.

I have chosen this product advert of innocent smoothies because it is the same colour scheme as my magazine and it is a healthy advert. This would attract my target audience because of the colours and because its a health scheme advert as my target audience is females aged 18-24.

 

I have chosen this music advert of Lana Del Rey because I have mentioned her in my magazines captions and also because she is what my target audience is aimed at, a young individual indie pop artist just like Vikki R is and what there fans aspire to be like. I have also chosen this advert of Lana Del Rey because she produces the same music genre as my main star, Vikki R. I know that my target audience would like this advert because I researched this by using yougov and this shows that Lana Del Rey is one of my target audiences favourite musicians for this type of music.

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