Archive of ‘Component 3’ category

Digipak Conventions Analysis

 

Our music video, ‘Rather Be With You’ by Sinead Harnett is in the Indie pop/R&B genre. From knowing what our genre is i decided to do some more research on similar artists album cover, front and back. This has helped me to be pick out and understand some fairly obvious digipack conventions, things like a barcode, song names on the back, copyright writing and where it was made/produced. This has helped me be able to see what indie pop/R&B artists have on there album like the impacts of their own brand and what makes their target audience want to buy it. this is going to be able to help me create my own digipack for L.U.N.A and what type of brand and conventions i need to make out digipack stand out from the crowd. Above is my digipack convention analysis  of ‘LOUD’ by Rihanna.

 

 

 

Music Video Draft 4

This is our draft 4 for our music video, we have added lots more into our music video, including:

  • Video transitions
  • Lumetric colour, using colour wheels
  • Adjustment layers
  • After affects

After we had completed our final draft, we asked janis a media student to review our work on screencastify:

He told us what he liked in our video:

  • Mise-en-scene
  • The fast paced cuts in time with the rhythm
  • Burning daisy with the colour correction effects

Additionally, he told us that there wasn’t much we could improve on in our music video, but in the last minute of the video we could keep the pace the same as the start of the video as it has been like that throughout apart from in the last minute. This is what we will think about doing and improving in the next few days, so our music video can be the best it possibly can and so that it will also look the most professional it can.

Targets:

  • In the last minute of the video we could keep the pace the same as the start of the video as it has been like that throughout apart from in the last minute.

 

Music Video Draft 3

This is our third draft for our music video, we have our in our new performance clips that we shot at Scarlett’s house as these are better and we were much more happy with these clips and they were what we wanted in the first place. We have asked some other media students for feedback on what they thought the video were like, they all gave us three things we have done well and also three things we need to improve on:

Targets to improve on:

  • Make the story clearer
  • More narrative shots
  • Colour corrections
  • Use more locations

We are going to try and add these targets in to make our music video the best we can.

New PMA/storyboard

As a group we all decided that we needed to have a re-shoot of our performance as we weren’t happy with the outcome of some of our shots. One plus side of our first shoot is that we really liked her costume with the red top and black jeans, so we kept it like this as it was simple and we liked the matching make up to the top.

We didn’t need many images on our story board as we were confident in what we were doing and we full knew what we wanted when we were shooting. It was quite a short shoot as we knew what we were doing and didn’t have a lot of time to run over and do anymore extra shots. This is our second story board, shown below:

Feedback From Teacher

This is our Feedback from our teacher about our draft two music video.

She gives us feed back which is going to be very helpful when it comes to us making our next  few drafts:

Good points:

  • Editing to the beat works well
  • good lip sync
  • good match on action of brooks hands on lucks waist
  • lovely shot of Lucy on the swing
  • really nice close up of her crying
  • mise-en-scene with the picnic box

Improvements:

  • start off with a close up
  • have more close ups in performance
  • continuity edit with error with the rose
  • close ups with facial reactions in narrative
  • cutting back to his reaction
  • more close ups to show connection and clarity
  • point of view/match on actions of her on the swing
  • get rid of the long shot of Lucy dancing on the balcony (as its badly lit)
  • tracking shot of them walking through the flower pathway
  • transitioning through the camera to the next shot of them walking towards it.
  • hand held canted angles when they fall over to get the audience to connect with them more
  • continuity doesn’t work when they walk across the screen as they fell over before hand
  • close up of dog
  • cut to narrative when she isn’t singing words
  • reaction of him walking away
  • make it more obvious that brook has left her within the narrative
  • make the moment where it goes wrong
  • use the lyrics in the narrative (look into his eyes)
  • make a more obvious link as to why she throws the jumper back at brook, insure the audience know it is his jumper
  • more connection between the couple
  • tracking and dolly of the picnic box and the opening of packs
  • running light motifs throughout the piece to make it come altogether
  • focus more on the idea of them breaking up
  • display a clear deterioration of them splitting up
  • make the story more obvious earlier on in the video
  • running symbolism throughout of the flower (he loves me he loves me not, representing their rocky relationship)

Music Video Draft Two Includes Narrative

 

This is our draft two including narrative.

This draft two shows a big improvement from our last draft. This is because we have included the narrative and also lip synced the music to her singing. This draft is what our music video could look like but it still needs loads of improvements:

Points that went really well:

  • Mise-en-scene
  • Lip sync
  • Editing to the beat
  • Good, aesthetic scenery

Points that need improvements:

  • More close-ups
  • Better facial reactions
  • Continuity

We will take all these things into consideration when we come to put together and film our next shots and put the video together.

Audience Ideologies

The song that we are using ‘Rather Be With You’ By Sinead Harnett is a R&B/indie pop type of music. I used YouGov.com to find a the typical audience that would listen to Sinead Harnett but I had to use Rita Ora as Sinead Harnett wasn’t on there. This has given me a bigger insight to what our target audience is and what their psychographics and demographics of them would be for our target audience. I would like my audience to have a preferred reading of our music video. We have put some symbols into our music video like the picking of the daisy leaves off, for a symbol of ‘I love you, I love you not’ this helps our audience to decode our music video and to be able to understand the music video more.

This gave me an insight to who the typical target audience is of the indie pop/R&B genre. I did this by using the YouGov website, the Demographics and Psychographics and the Blumler & Katz uses and gratification. The type of Demographic people that our audience would be classes as is skilled working class and lower middle class. Additionally, the psychographics of this type of music are mainstream and fun. Throughout our music video we have little hidden signs that they will need to pick up on and these demographic and psychographics are the perfect type of people to do this for our music video.

 

This is my dating profile that I made for a lady that would listen to Sinead Harnett, I made this to show the type of girl that would listen to Sinead Harnett and the different types of things that she is in to and likes doing.

 

Shoot Evaluation (Narrative)

The narrative shoot that we shot on Tuesdays went very well.

On the Tuesday we all went to Scarlett’s house and filmed the narrative shoot. Scarlett’s house made it:

  • A unique location to use as no one knew where we were and no one else is going to clim there.
  • We also managed to get loads of different shots as we completed them fairly fast to make sure we got a range of locations around scarlet house and to be able to make the moots our time we had there.
  • Lucy and Brook worked very well together making t easy for them to co-operate with us and together throughout the shoot.

We have given ourselves a few targets to develop are whole video and also are directing skills and cinematography skills, which are:

  • Try and get more close ups
  • Try and get more match on action shots
  • Make sure all our shots are in focus
  • Make sure we have a variety of camera angles
  • Maybe retake the same shot at the same location a couple of times to make sure we have the perfect shot.

Narrative Storyboard

This is our group’s StoryBoard for our narrative shoot which we will be filming on the 22nd May.

This is our narrative storyboard for our location shoot on Tuesday. We have created this to show what we are doing and where so we don’t go off track. It also portrays what different shots we are going to take and the different camera distances that we are going to use. From our storyboard we realised that we needed to shoot more close ups but we didn’t place enough of them onto our storyboard. This storyboard starts to give us an invite of what our music video will really look like in the end with a few adjustments here and there and also what this narrative shoot is going to look like when we get all the shots we need. This has shown us what it could really look like if we get the range of different shots we need and also this has helped us to see how important it is to have a lay out if what is going to happen on the day of a shoot so we have a clear guideline to follow. We will also be re-doing another story board to show the other bits we will have to add in and also our performance sections.

 

 

Risk Assessment

This is our risk assessment for our location narrative shoot on Tuesday. This shows that we understand all of the risks involved with where we are going and we will be able to avoid and prevent the possible risks that may or could happen.

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