Archive of ‘Component 3’ category

Web Page Draft 1

Here is our first website design, our first draft was very successful, this was because we were able to collect enough images and information that fitted well with our artist and also went well with the design of our website. we managed to add in pages for photos, music videos, merchandise, tour dates, news and an about page about are artist. Additionally, we did self asses our website to give ourselves some feedback for our next draft:

  • Adding a few extra album covers that we have created.
  • Changing the background so they attention of the audience is drawn to the images and writing rather then the bright and bold background.
  • Make sure the navigation/menu bar is bigger and more noticeable.
  • Make more news stories, and possibly add some tweets?
  • Font wise – maybe keeping the big blocks to just the headings?
  • Add a review on the music video page, to give more information to the audience

This feedback will help us to make draft two even better and will make it even better and easier for our audience to be able to use and find out information about LUNA.

(Please click on the image to link to our website)

Here is our Final draft on of our webpage:

We have change our music video to make it look more professional, we change the colour scheme to make it fit in more with our star image. We also added more to our navigation bar to make it easier and quicker for our target audience to find their way around our website. We also added our digipak onto the home page of our website and our music video, this is because they are the main feature of our webpage and so that the audience can see our latest work.  We also added on more pages such as recent news, so the target audience can know about Luna’s recent news and these stories link to other pages such as MailOnline.


Website Previous Students Work

I have chosen to analysis this students website that is called ‘The XX’. I have chosen to analyse this piece of students work as it is very similar to my genre of music and also the website has a similar colour pallet and theme that we would like to run through our website. This website is very easy to look around and find the right aspects that you were looking for. From just looking on their home page the colour pallet of the whole website is already focused on their latest music video.

Additionally, from just looking on the home page you can see that the leaderboard is used with a very simply but affective font, to show the band of an alternative genre, this also portrays the brand image as they are an original brand but with their own quirky and unique ways. The home page also gives you a navigation bar which takes you to the specific section that you want to go to instead of searching or scrolling down all the pages for a particular section you are looking for. There is also a hero shot on the home page which you would expect to find on a artists website, along with tour dates of when the are touring, links to social media and also their own merchandise, these aspects of the website are all used to create the artists brand image.

Furthermore, from the above the fold to the below the fold the colour pallet of the website is carried all the way through the website pages. This helps the genre to be shown throughout the website and also so that the target audience can connect with the artist more and understand what they like and wha they do.

Moreover, the use of brand image is also shown through the cinematography, as most of this websites shots are shot through mid shot and the images are very quirky and original conveying the artists unique side and style, this helps the target audience have a conventional reading of this website as they understand the genre of the website and also the artist.

Also, throughout the website they show their brand image well but they could do with putting some more pull factors into their work, this would help them entice their target audience more, even though they have added in their own music video it would be nice to look at some more of their own work to draw the target audience in even more. They could also put in some push factors to their website this will help them to command their target audience to do specific things for the artist themselves, if they asked the audience to ‘watch’ their music video, this helps them to further entertain and inform their target audience.

Finally, from analysing this previous students work it has allowed me to further my knowledge of what we need to put int our website to make it the best it possibly can, it has helped me realise that we need to make sure we display the brand image perfectly so it attracts the right target audience. Also, we need to make sure we put in the right colourcinematography and specific website elements, to make sure it comes out just how we want ours to be.



Web Page Conventions

Above is our screencastify of our analysis of Sigala’s wesite.

By analysing this website it has helped us be able to understand the different website conventions that we need to make sure we include on our web page. Throughout our screencastify we spoke about some aspects that Blumer and Katz mentioned what will entertain and inform there target audience in there media conventions, including conventions like the uses and gratifications and the websites target audience. This has helped us more with our knowledge of websites technical forms and it has also helped us to see how we need to design our website to attract our target audience.

Digipak Draft 1

This is our first draft for our digipak, we decided to go for colour like cool blue’s and purples, with pops of pink in it to make it stand out more and be able to reach our target audience.

Below is a screencastify of what our teacher thought of our digipak draft one:


  • We need to do the spine of the digipak along with the copyright and publisher,
  • Enjoys the interesting back cover image,
  • Aligning the tracks to the right is nice,
  • Redesign text to fill the blank space, move them upwards,
  • Her face is too pink in the back cover image,
  • Try bring in her neck to make it less thick,
  • The two eyes are amazing but 2 is a bit of a cop out,
  • Change the other inside image,
  • Flip one of the eyes,
  • Need to change the font on the front cover,
  • Rethink the angle of ‘Love To Lose’
  • Front cover is anonymous and intriguing, and follows the same theme as the back cover, with the messy hair,
  • Need her face for the audience to connect with her,
  • Change the blue colour of the font to maybe something bolder,
  • The front page and back page could be swapped so the song titles cover the black space,
  • Text on back page needs to be equal distance,
  • Consider front cover and star image.

Evaluation of shoot

Our shoot went very well as it was a very quick decision to do the shoot on this day. Our group came out with some very good quality images for the different type of angles and distances we chose to do. As a group we were then able to use all these different images on our first draft digipak. They fitted in well with our digipak and our artist well to create a good first look fir our digipak draft.

After looking through our images that we took we realised that we didn’t have enough of a range of images for our digipak and also we didn’t have enough distance shots to be able to make our digioak look different from front to back. We couldn’t make our digipak represent our genre well enough even though we produce a wide variety of different angles and distances we didn’t use any probe or different locations to make it more exciting and to be able to have different images from the front cover to the back.

We did have quite a few images that were a favourite of all of ours, these included:

  • an extreme close up if her left eye which we then edited to make it a purple/pinky colour to make it stand out more.
  • a motion shot of her hair flicking around her face
  • a mis shot that blurred out her eyes and nose, which then just focused on her mouth, to really make her lips pop out of the image.

After reviewing our shoot our group has decided even though we got a wide range of different  images at different distances and angles that we are going todo another shoot so that we can get different locations and use props to be able to make our genre stand out of the digipak more.

Contact Sheet

These are our contact sheets from our photo shoot for our digipak cover. We used a variety of different shots to try and create the best images we could. Our favourite images were the close up of her eyes and her hair wiping around her face.

Digipak Photo Mock-up

This is our groups mock up of our album cover. We got these images off the internet and added our own text on to them.

Above are our images that we have chosen to do our digipak mock up. We added our own text onto the front and back cover. Firstly, we put our artists name on the front cover in a yellow bold font and we also put the yellow bold font on the back so that the audience could see it and read it clearly. The images that we collect and used from the internet are very simple but we are hoping that these are very effective to our target audience. We chose these images so that our target audience could easily be able to pick what our genre is, these images show the simple but elegant silhouette of the girls in the background but with the pop of the bright colours of the front and the back page, showing the artists quirky and original taste on things. As a group we felt like these ideologies described the digipak and the artist herself perfectly. Additionally, the two images inside of the digipak also portray the artists unconventional pieces of herself. The eyes shut image (top middle) displays her as an ordinary person that likes to have her own privacy even though she is famous and the eyes open image (top right) presents her open extra-ordinary personality with her fans.


Digipak Moodboards

This is our Moodboard that we created for L.U.N.A. We made this moodboard to show all the different aspects that luna as a person has. Luna is a very girly girl but with her different quirks to everyone else, the moodboard is split into to different sides showing the pinks, blues, purples that a sterotypical girl would have in their lives but on the other hand, the right side shows her quirky out going side with her own original stamp on things, we felt that these ideologies suited our star and our brand the best.  These moodboard we created represents our confident artist well and all the different aspects of the moodboard has helped us to develop our own ideas to create our own unique digipak. As a group we feel like this moodboard expresses the themes and feels that we want to convey through our digipak well, it conveys are artist and their album entirely.


We also made a digital moodboard online. This shows our genre well due to the colours and props used. Additionally, online we also created and found some different fonts and typefaces that we could use on our digipak, these are displayed above. This also helped us get more ideas about what our digipak could look like.

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