Archive of ‘Digi Pack’ category

Digipak Draft 1

This is our first draft for our digipak, we decided to go for colour like cool blue’s and purples, with pops of pink in it to make it stand out more and be able to reach our target audience.

Below is a screencastify of what our teacher thought of our digipak draft one:

Feedback:

  • We need to do the spine of the digipak along with the copyright and publisher,
  • Enjoys the interesting back cover image,
  • Aligning the tracks to the right is nice,
  • Redesign text to fill the blank space, move them upwards,
  • Her face is too pink in the back cover image,
  • Try bring in her neck to make it less thick,
  • The two eyes are amazing but 2 is a bit of a cop out,
  • Change the other inside image,
  • Flip one of the eyes,
  • Need to change the font on the front cover,
  • Rethink the angle of ‘Love To Lose’
  • Front cover is anonymous and intriguing, and follows the same theme as the back cover, with the messy hair,
  • Need her face for the audience to connect with her,
  • Change the blue colour of the font to maybe something bolder,
  • The front page and back page could be swapped so the song titles cover the black space,
  • Text on back page needs to be equal distance,
  • Consider front cover and star image.

Evaluation of shoot

Our shoot went very well as it was a very quick decision to do the shoot on this day. Our group came out with some very good quality images for the different type of angles and distances we chose to do. As a group we were then able to use all these different images on our first draft digipak. They fitted in well with our digipak and our artist well to create a good first look fir our digipak draft.

After looking through our images that we took we realised that we didn’t have enough of a range of images for our digipak and also we didn’t have enough distance shots to be able to make our digioak look different from front to back. We couldn’t make our digipak represent our genre well enough even though we produce a wide variety of different angles and distances we didn’t use any probe or different locations to make it more exciting and to be able to have different images from the front cover to the back.

We did have quite a few images that were a favourite of all of ours, these included:

  • an extreme close up if her left eye which we then edited to make it a purple/pinky colour to make it stand out more.
  • a motion shot of her hair flicking around her face
  • a mis shot that blurred out her eyes and nose, which then just focused on her mouth, to really make her lips pop out of the image.

After reviewing our shoot our group has decided even though we got a wide range of different  images at different distances and angles that we are going todo another shoot so that we can get different locations and use props to be able to make our genre stand out of the digipak more.

Contact Sheet

These are our contact sheets from our photo shoot for our digipak cover. We used a variety of different shots to try and create the best images we could. Our favourite images were the close up of her eyes and her hair wiping around her face.

Digipak Photo Mock-up

This is our groups mock up of our album cover. We got these images off the internet and added our own text on to them.

Above are our images that we have chosen to do our digipak mock up. We added our own text onto the front and back cover. Firstly, we put our artists name on the front cover in a yellow bold font and we also put the yellow bold font on the back so that the audience could see it and read it clearly. The images that we collect and used from the internet are very simple but we are hoping that these are very effective to our target audience. We chose these images so that our target audience could easily be able to pick what our genre is, these images show the simple but elegant silhouette of the girls in the background but with the pop of the bright colours of the front and the back page, showing the artists quirky and original taste on things. As a group we felt like these ideologies described the digipak and the artist herself perfectly. Additionally, the two images inside of the digipak also portray the artists unconventional pieces of herself. The eyes shut image (top middle) displays her as an ordinary person that likes to have her own privacy even though she is famous and the eyes open image (top right) presents her open extra-ordinary personality with her fans.

 

Digipak Moodboards

This is our Moodboard that we created for L.U.N.A. We made this moodboard to show all the different aspects that luna as a person has. Luna is a very girly girl but with her different quirks to everyone else, the moodboard is split into to different sides showing the pinks, blues, purples that a sterotypical girl would have in their lives but on the other hand, the right side shows her quirky out going side with her own original stamp on things, we felt that these ideologies suited our star and our brand the best.  These moodboard we created represents our confident artist well and all the different aspects of the moodboard has helped us to develop our own ideas to create our own unique digipak. As a group we feel like this moodboard expresses the themes and feels that we want to convey through our digipak well, it conveys are artist and their album entirely.

 

We also made a digital moodboard online. This shows our genre well due to the colours and props used. Additionally, online we also created and found some different fonts and typefaces that we could use on our digipak, these are displayed above. This also helped us get more ideas about what our digipak could look like.

Digipak – Previous Students Work

Here is a digipak created by Victoria Duquemin called ’The Ride’. I wanted to analyse this because it caught my eye and i think this one stands out from the others.

I will be assessing the digipak from the assessment criteria below:

Firstly, the camera angles and photoshop was use in this previous students work to make the images look more engaging to the audience. The front cover (bottom right) has been photoshopped to make the brand of the band easier to pick out. The blue background of this also helps the white horse of the wave stand out more and this helps draw the audiences eye to the front cover. The back cover (bottom left) is also created with photoshop the hanging fishermen hooks are placed in front of the boy, the mid-shot of the boy with the hanging hooks create the beach vibe thought the whole of the digipak. The use of the colour grey on the background of the back, cover is also cleverly used as it looks like the hooks are slowly fading in to it. The front and the back cover also contrast nicely as the whole beach theme is carried trough them and also the colours fit pleasingly together. The inside left and right (both top) also fit very well into the scheme of the digipak the mid-shot of the fish and the bottles contest with the name of the band and also the whole ascetics of the CD cover.

Mise-en-scene is also used through the digipak to create some meaning through it all, the use of the different shades of blue and grey are used to appeal to the audiences eye and to make it look ascetically pleasing to anyone that is looking at it. The setting is also very important to this digipak as it conveys the title of the digipak as ‘catfish’ and ‘bottles’ run through the whole thing. The star on the digipak isn’t wearing a costume of any sort but the hair is seen to be wavey like he has just come off the beach, again the theme of the beach still running through. Additionally, the use of props in the different photos portray the beach theme even more as the use of the hanging fisherman hooks, goes with the artists name and also the bottles also convey the same meaning.

The words and the type of font used within this digipak are very small and slight, the words don’t shout anything at you put they simply tell you what you are looking for if it was this. They convey this genre well and the images and photos tell you more of a story. The back cover with the lists of songs on it also are very small and slight but they are straight to the point and tell you the song names as soon as you read it.

Finally, the colours within this album cover are all either blue or grey, this represents the theme of oceans and the beach, this clearly shows the title of the album and also the artists of the album very well. Overall, I would give this digipak a level four as all of the images and colours are extremely linked together and it also has the theme of the beach/oceans running through it very clearly, it is all shown to represent the artist and the album appropriately.

After I peer assessed this digipak and looked through it thoroughly, i have now realised what i need to do to, to be able to link my ideas strongly together and to be able to target the right audience that i need to. This has also helped me to be able to see what you have to achieve to get a level four for when i start to put together my own digipak.

 

Digipak Conventions Analysis

 

Our music video, ‘Rather Be With You’ by Sinead Harnett is in the Indie pop/R&B genre. From knowing what our genre is i decided to do some more research on similar artists album cover, front and back. This has helped me to be pick out and understand some fairly obvious digipack conventions, things like a barcode, song names on the back, copyright writing and where it was made/produced. This has helped me be able to see what indie pop/R&B artists have on there album like the impacts of their own brand and what makes their target audience want to buy it. This is going to be able to help me create my own digipack for L.U.N.A and what type of brand and conventions i need to make out digipack stand out from the crowd. Additionally, this has also helped me to see that a digipak is a way of making the star ‘present’ and ‘ordinary’ as Dyer would have said in his Paradox of the Star Theory. Above is my digipack convention analysis  of ‘LOUD’ by Rihanna.