This is Luna’s mission statement:
L.U.N.A’s fearless and energetic personality represents her explosive new music as it hits the charts. Focusing on her fans and moving on to their modern day manifestations, a rainbow of indie hip hop styles will be explored. With a target audience of 14 – 30 year olds, the young demographic will be exposed to her current chart topping indie pop/hip hop albums whilst new and upcoming indie artists following her work will have a platform to share their artistry and passion.
Our music video, ‘Rather Be With You,’ by Sinead Harnett, we came up with the mission statement above this is so we could show our audience, what type of characteristics and ideas that our target audience most relates to and portray what type of elements that they will be able to pick out. Our mission statement is important because we want it to target the right audience for Luna. Our mission statement of L.U.N.A, is seen in both our music video and digipack. We need to make sure that our mission statement hits the target audience that we want to focus on, the mission statement needs to be able to entice our audience through our use of mise-en-scene and the genre of our music video, which is pop/R&B. This is to convey that Luna is a out there performer and has her own quirky but she is just like one of the members of the public too. Additionally, Luna’s music is a mixture between pop/R&B so she will get a range of different audience members.
Throughout post-production of our music video, ‘Rather Be With You’ – By Sinead Harnett, Lenny came in to help us understand more effects we could us, as a professional creative director, these are some of the things that he showed us how do do:
- The echo effect within Technical Skills
- The adjustment layer with Technical Skills
- The Vignette effect, that frames the image within Technical Skills
Overall, Lenny has helped us develop our skills in these different type of technical skills and editing skills.
In this first screenshot, we used colour correction to enhance the redness in this clip, this help to make the flower stand out more so that you can tell that flowers are a symbol throughout the music video. Lenny also showed us how to create a vignette around the outside of the frame. This makes it look like a flashback which is the idea we are going for so the audience realises that its one of her flashback/dreamy moments, it also makes the rose stand out more drawing the audiences attention towards the rose more so they audience can kind of guess the symbols of love and happiness.
Additionally, Lenny also taught us how to do an echo on a clip. This makes a clip look more like a memory and a flashback for the audience watching the music video. We used these particular effects in our music video so that the audience can clearly see that the different clips are different flashbacks and memories for the two main characters rather then them thinking it is in real time. his helped me improve my technical skills and showed an improvement when I next went onto Premiere Pro.
In this last screenshot, we were cutting this using a transitional effect where the videos go over one another, which helps the transition go smoothly. It portrays one of the main characters having an amazing time with her boyfriend, this shows the audience what is going on in the storyline of the music video.
These are some more techniques Lenny helped us to learn while we were processing and creating out music video:
- Using an echo effect
- Creating an adjustment layer
- Organising rushes
- Colour Correcting
- Using a vignette
Overall, this has helped me gain more knowledge in the post production skills and design skills from the feedback and techniques we have learnt from Lenny. This has helped us improve our music video a lot more and it now looks more professional because of the new skills we have learnt and added into the music video.
Throughout the whole process of creating our music video, ‘Rather Be With You’ – By Sinead Harnett and creating the production and post-production of our music video, I have started to understand and improved my:
- Design skills within Premiere Pro when Editing
- Cinematography techniques
- My angles when Filming different types of shots
Overall this has helped me to develop my skills and also to get more confidence when using the skills, it has also helped me learn more about each skill I’ve used. These are some new techniques that I have learnt while processing our music video:
- The more close ups you use the better, you could never have too many
- Edit to the rhythm
- making sure you have enough footage for both the narrative and the performance, you can never have too much footage.
- make sure the music video makes sense and that your target audience will be able to follow the narrative.
Overall, I have also got more knowledge in my design skills from feedback from my teacher, this is going to help me be able to develop our video as we keep filming and editing it together as a group.
In this first screen shot I was trying to make the passing of the rose to the rhythm of the beat. This makes the continuity of the video better and also keeps the shot at a reasonable length to make the audience concentrate on it more.
In this second screenshot I was trying to lip sync her lips to the lyrics of the music. This was to make sure that the video looked real and natural so that it looks professional enough to be a “real” music video.