Describe your Audience

In media uses and gratifications are used to appeal to audiences and to match their demographics and psychographics, this helps the producer of the music to make the audience consume their products in the most successful way possible.

According to YouGov research the target audience for the song we are using is Millennials, these people are usually British and dress in a very traditional style from the British culture these include brands such as Adidas, Polo Ralph Lauren, Elesse, Fila, Fred Perry ect… They typically are Football fans of typical British clubs or their local team. It is significant to know these demographics of your audience as products can be advertised in a way to appeal to hem and reach them, which will ultimately make them profit. This will impact the decision making process of my production as knowing these psychographics and demographics  will make the decision of the production easier as I know what caters best for my audience and what will get the best engagement from my audience.

 

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