Digipak Shoot Evaluation

Overall, the shoot went very well as we created all of the shots we were hoping to get as well as getting a wide variety, we got mid shots, long shots, closeups and extreme close ups as well as trying high angles and low angles. We have many images to choose from so we are going to adapt a few in photoshop and indesign to see what we this is the most visually pleasing.

Branding Moodboard

Made with Padlet
Above is a mood board created on padlet that we will use as help and inspiration to create our products. Moodboards are very useful throughout creative processes as it helps us keep on track of what probs, colour scheme, costumes, key angles and what shots to use. This collection of images will help throughout the creative process of the digipak as we will have a clear way to produce a product for our target audience.

Digipak Draft 2

Targets for improvement…

  • The title needs to either be centered or justified to the right
  • Add in the name of the star
  • The image on the front pane needs to be adapted as it is stretched
  • The positioning font and colour of the tracks on the back pane need to be adapted as they dont work well
  • The copyright can be made smaller

Below is a screencastify done by my teacher including feedback…

https://drive.google.com/file/d/1xP1tSuw6EB-SsS1h29EEqOBhXR8d8KO3/view

 

Digipak Draft 1

Teacher feedback…

  • Liked the concept
  • Need to take and manipulate our own photos
  • Album name on number plate works well
  • Need an artist name and it needs to be displayed clearly
  • Different fonts needed
  • Image of a flag for the right and left panel

 

Our Mission Statement – The Package Brand

We have to make sure our Digipak is the most fitting to our audience in order for them to engage with the artist and their star image as well as the media they are producing, in order to reach our target audience we have created a mission statement to present the values and beliefs to that specific audience. In order to get the most accurate mission statement for the artist we had to remind ourselves of our target audience and their Demographics as well as their Psychographics, ultimately making the mission statement as accurate to the target audiences beliefs and values will mean that they are more likely to consume the media the artist will produce as well as engage in the media, ultimately creating profit.