AUDIENCE IDEOLOGIES

To better understand our audience that would engage with our star, we’ve put together a character profile of the typical person who would consume our star and genre in general. Using website’s such as YouGov has helped gain an idea of our audiences demographic and psychographic. This means we can better construct our website and album design around their preferences and interests so they can relate and stay engaged with our artist.

 

MUSIC VIDEO DRAFT 4

Below is draft 4 after working from our previous feedback from our peers and refining all colour and lighting corrections.

Comments and feedback from peers:

 

 

  • Good use of match on action shots to interest audience and give context
  • Quick cut between shots to create flicking effect creates good pace and build up for tension
  • Melting effect of skin with makeup is visually interesting
  • Second verse is still too long so needs other shots cut into it
  • Editing intensifies with song harmoniously
  • Good variety of shot distances
  • Some of the shots too similar so come across repetitive

 

Targets for improvement:

  • revise second verse and cut in more shots to keep pace consistent
  • try see if other shots can be used for more variety (limited by amount of good quality shots we have however)

SPECSAVERS CREATIVE TEAM FEEDBACK

We had an amazing opportunity to hear some feedback on our video from some industry professionals from Specsavers. We really appreciated their opinions and tips as they are so relevant being in the current industry and producing media daily. They complimented the atmosphere we are beginning to create in the video through our unique creativity and shot varieties. However as well as discussing with us the aesthetic side of our video, they mainly helped us with the technical skills on Premier Pro. Some advice they gave us was:

 

  • Separate the footage into ‘bins’

 

They advised us to separate all our footage into various folders so that the workspace was a lot more clear and concise about what was what. This means we can easily find the footage we want and see what is available.

  • Create sequences for separate drafts

 

This was really helpful as now we have separate workspaces for each draft so we can always go back to an old draft if we aren’t satisfies with the edit we have just done. This also means we can track our progress to see what works and what doesn’t, making us aware of the changes that need to be made.

 

  • Reducing the shakiness of shots

They then introduced us to the warp stabilizer tool. This was very relevant for us due to our harsh and challenging shooting locations, resulting in a lot of unstable footage. This tool helps reduce that shakiness to create a smoother and more professional looking shot.

 

Overall, hearing their feedback and advice has really enabled us to get the best of our programmes and better understand the tools available. It was also reassuring to hear some positive feedback regarding the artistic element of the video and that we are using our ideas well.

MUSIC VIDEO DRAFT 3

After feedback from Mrs Cobb and some further reflection, we’ve changed a lot from our last draft. Now it is a more accurate representation of what our final product will look like as we have refined the general pace of the video and changed clips where more appropriate ones would fit to create a more fluent video. I am happy with the progress we have made but am aware there’s still a lot more to filtering and correcting to do and colour correction.

Below is our draft 3:

This time we received some feedback from our peers who are also media students, this was really useful to hear from a similar demographic to our target audience, mainly being younger and present online. Here are some of their comments on draft 3:

 

Targets for next draft:

  • Look at colour correcting all the clips consistently and lighting also
  • Look at some of the longer shots and cut into to refine the pace of the video
  • Closer up shot of star at very beginning when starts to sing
  • Lip syncing is sometimes off so revisit those clips and re-align
  • Stabilize all clips necessary

 

FEEDBACK FROM TEACHER

With our 2nd draft done, its important to ensure we get feedback to track our progress and have an outsider highlight errors and challenge our ideas. Below is a screencastify that Mrs Cobb did commenting on our video so far.

 

 

 

Feedback:

  • As we were well aware, the rotating shot in the beginning doesn’t fully work and if we use it in our final draft then it will need stabilizing more.
  • The shot used at the beginning of the second verse is too long so needs performance shots or close-ups cut into it.
  • Experiment with incorporating more shots cutting in from the back of Alice walking down corridor in second verse.
  • Good use of glitches and flashing to cut between shots to create pace, however the black screen to cut between shots and flash may be overused to will need to revisit where to keep it or try something else.
  • Revisit the general pace and jump cut edits so no sections look too out of place, whilst also keeping a nice contrast however.

 

MUSIC VIDEO DRAFT 2

Here’s our draft 2 of our music video, however this is more of an accurate draft in comparison to our first video which was just a mere representation of how our final product to be. Before we just were capturing the essence of the video, but with some better quality, more directed footage we now can see in this draft the rough structure our video. We’ve been made to think more about the importance of each and every shot and so what the general sequence and pace of the video will be. 

Although this is far for our final product, I’m pleased with the outcome which creates aesthetically pleasing but also disturbing visuals. 

 

What was successful:

  • Pace: through a variety of quick cuts and longer shots, the pace creates diversity throughout the video to accentuate the building tension and climax of chaos in the combination of narrative and performance.
  • Angles: after 2 more shoots it has meant we have a greater variety in shot angles which when used in this draft, create great contrast to show the different extremities of location and the stars psychological development.
  • Lip-syncing: the acting and lip-syncing is a lot more prominent in this draft so our stars emotions can be seen in the longer distance shots.

Targets for the next draft:

  • Re-do the beginning of the video where the roll shots are cut together as they don’t flow and are unsteady. Maybe focus of one and have a quick and short cut to the other location as if a glitch to foreshadow what’s to come.
  • Some of the shots are too long, for example the second verse.
  • Colour correct all shots so there’s consistency and currently only half of them are. Lighting also needs to be adjusted across many clips and creating a consistent tone across the video is important, cooler tones are necessary for the video.

MANOR SHOOT REFLECTION

We knew our shoot at Sausmarez Manor would be a challenge as we had a huge time pressure of only an hour. This meant we had to be very efficient with our time to ensure we got all the footage we needed and of a high quality. To do so we formed a shot priority list and planned where we wanted each shot precisely to reduce query time inside the venue. Due to the ornate and historic nature of the environment, it also meant we had to be careful and respectful with the surroundings and furniture to prevent damage.

Similar to the underground hospital, warm lighting tones were an issue however there was a sufficient exposure so that this can mainly reduced in the post production editing process. This yellow tones lighting came from the flamboyant chandelier in the centre of the room but also gave for a nice centre point for some of our shots. We also made sure we had a secure and fully functioning tripod this time so there were no issues with setting the shot straight like we did in our previous shoot.

 

Although there were lighting issues which are common and we can’t change, I was happy with how the shoot went. We got some good quality and well lit shots that depict the narrative side of our story. With the star more secure and confident in this regal surrounding, it exposed the narcissistic side of our star as she thrives in her dominance, before taking a turn to the darker side in the underground hospital. The two open floor with the grande staircase meant we could experiment more with shot angles, such as high and low angles and birds-eye. I felt this really accentuated the feeling of looking up to the star showing her power and status, whilst also establishing the setting and capturing its majesticness.

Some shots that I thought were really successful:

I really think the silhouette created in this shot builds the mystery and curiosity in the video with a slight unpredictability to where the star will go next and the darkness presents her as powerful and intimidating.

 

The framing of this shot is aesthetically pleasing and portrays the order and control she has at the beginning of the narrative in comparison to the rest which is chaotic and dark.

 

 

 

 

 

 

NARRATIVE STORYBOARD

For our second narrative styled shoot at Sausmarez Manor, we’ve created this narrative storyboard with 35 various shots. This has been a great planning aid to prompt us to think what exact shot types and camera angles we want to get and why. It gives us a clear layout of the shots needed and in what order, although there of course will be adjustments down to experimenting on shoot day.

Laying out all of the shots next to each other has also highlighted to us the pattern of shots used and forced us to challenge ourselves to get a greater variety of shot distances and angles. This means a more visually interesting video for our audience that is more engaging and powerful to support the narrative and atmosphere.

Overall it’s a great way to keep us organised and very aware of the variety of shots we have.