Audience interaction with a social media page – an analysis

To help me understand what kind of social media page I wanted to portray, I decided to decode and do a comparative analysis of the Wallows facebook page.

Analysing a professional social media page has been useful in helping me understand why it’s important to meet the audiences four main desires of a social media page; entertainment, information, social interaction and personal identity – what Blumler and Katz call the Uses and Gratifications Theory. The Wallows successfully brought attraction, interest, desire and call to action to their social media page, through their ability to be ordinary yet extraordinary, present yet absent, encouraging the audience to engage with the artist in order to be slightly more like them. I am now aware of the technical conventions which a social media page need to have and the importance of them.

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