Social Media Page Draft 1

Here is the first draft of our social media page:

click on image to be taken to instagram page

Self Assessment of my Social Media Page:

Design Coherence:

Our social media page includes bold colours, similar to the digipak and social media page. As of yet, I don’t think our social media page reflects much of our star’s personality which is something I would like to improve.

Content:

We have included teaser content such as gifs, behind the scene images and sneak peaks to promote the album ‘Chameleon’.

Synergy:

We have not created links with other brands or products. This is something we need to show more of.

Timeline:

We have built excitement leading up to the release date of our album by posting teasers and an IGTV of the video to create suspense between the audience and the star.

Cross Media Convergence:

We haven’t created converged links with other media or stars. It would be good to do a collaboration with another musician to promote our star as well as being featured on the radio/tv.

Promotion of life events:

We still need to post tour dates.

A Call To Action:

We have made clear links to points of sale for Ronan Blu’s music by stating in the captions where the music can be streamed as well as producing merchandise for the album.

Ordinary/Extraordinary:

We have given an insight into the ‘real’ life of Ronan Blu by adding casual posts to their story. For example, we have posted selfies of the star with their dog, showing them as an authentic person.

Interaction/Engagement:

We have interacted with the audience through replying and engaging with their interactions.

Issues & Charities:

We have linked to the RSPCA, promoting the work they do. This post suggests that animals are close to the star’s heart, which is a useful way to develop a compassionate and engaged star.

Screen Castify with feedback:

Summary of targets:

  • Include more hashtags to help promote the album or the charity post e.g. #RSPCAxRonanBlu
  • Cross media convergence – appearing on mtv or radio stations
  • Tour dates
  • Other digipak images
  • Link to merch
  • Explain what streaming platforms the music can be heard on
  • More casual posts? e.g. selfies, days out, memes

Timeline and Marketing Ideas

Leading up to the creation of our social media page, we have been doing research into the technical conventions which a social media page should include. To do this, we’ve been looking at Instagram and Facebook pages of artists within our genre. This research has given us an insight to the kind of content they post and how they interact with their audience. Sandbox has also been useful on giving us ideas on the marketing strategies we could take with our social media page.

Marketing Strategies

Using Sandbox case studies, I have researched 3 ideas that we could use in our own marketing promotion.

Case Study 1

Lewis Capaldi, with dedication to his online presence and personal brand, and their success in engaging his audience throughout it all. The campaign included global competitions that called for action of fans to submit their cover of ‘bruises’ with original hashtag #CountingDaysWithLewis, campaigns with TikTok such as #findinglewis, drawing challenges, merchandise videos, GIFs and working with brands such as LADBible and UniDays to supply exclusive content.

Case Study 2

Charli XCX album campaign utilised her dedicated fan base to its full potential. The main feature that stands out with Charli’s online presence is the expression of herself online – she is unafraid to be open about her views on cultural relevance which makes her important, relatable and aspirational. Day-to-day content was maintained during this campaign which drove fan interactions. The album was also visually important, with animations and 3D designs used to promote each song and the tour.

Caste Study 3

Little Simz was awarded the ‘best use of instagram’ by Sandbox. Her campaign was creative and the end goal was to build a large but diverse and deeply engaged community of fans. With creative consistency, Little Simz herself design the artwork for the album, including the digital clues that dropped ahead of her album release. A week before the album drop, track names were released through Instagram Stickers.

Our Timeline

We have now created a timeline of what we would like our social media page for Ronan Blu to look like. We have included a variety of content that will hopefully meet all the needs of the audience; personal identity, entertainment, social interaction and information. Some examples of content we have planned areĀ teasers for the music video and album which will hopefully engage the audience and also some call to action posts such as giveaways which will encourage the audience to interact with the star. We also want to include some casual posts so that the audience can see that the star is ordinary yet extraordinary.

Here is the list of posts:

  1. Puppy dog release date
  2. Promotion Post (24 hour countdown)
  3. Video launch (IGTV)
  4. BTS
  5. Album launch (info on where to stream)
  6. Merch post (info on where to buy)
  7. Charity post (20% of profit from Puppy Dog going to RSPCA)
  8. Life post (film pictures from summer)
  9. Tour post (link, tour dates, giveaway)
  10. Life post (cool edited photo expressing creative identity)
  11. Album post (first 100 orders will receive free gift)
  12. Lift post (update, “stay safe”)

Audience interaction with a social media page – an analysis

To help me understand what kind of social media page I wanted to portray, I decided to decode and do a comparative analysis of the Wallows facebook page.

Analysing a professional social media page has been useful in helping me understand why it’s important to meet the audiences four main desires of a social media page; entertainment, information, social interaction and personal identity – what Blumler and Katz call the Uses and Gratifications Theory. The Wallows successfully brought attraction, interest, desire and call to action to their social media page, through their ability to be ordinary yet extraordinary, present yet absent, encouraging the audience to engage with the artist in order to be slightly more like them. I am now aware of the technical conventions which a social media page need to have and the importance of them.

Social Media Page Terminology

Now that we’ve created our Digipak’s, it’s time to make a social media page to advertise our artist, Ronan Blu. Before we can initiate this, it’s important we learn the key terminology and technical conventions of a social media page so that we can understand, apply and use them in our work.

Below, is a short presentation that analyses the key features of Clairo’s facebook page:

Overall, this activity has taught me the terminology and technical conventions of a social media page. Having this knowledge will be beneficial when it comes to creating our social media page, whether that’s an Instagram of Facebook page, as we will be able to to use these key features to help us represent our star image as best as we can.