I have made a profile for an audience member of my genre of music we have chosen. I have included all the things that might interest them and what they like to do in there spare time as well as a cheeky guilty pleasure.
Knowing our audience is a vital part of this process so we can ensure that everything we put out to them, will attract them.
To find out what my audience are like and what they’re in to, I gathered all of my information from yougov and have included some screenshots too to show. We have done this so we know what to encode and include in our music video so our audience don’t reject out text and so they decode our video correctly and in a positive way.