Feedback on Mock-up and Targets

Once we created our rough digipak we had to get some feedback to make sure we were encoding the correct genre and vibe to our audience and take notes to improve. To do this we asked several people to tally what genre and adjectives they thought were most appropriate to fit in with our digipak and these are our results.

Our results show that the majority of people understood our genre and linked in the correct adjectives we wanted to convey through our images and typefaces.

Overall this experiment went well and will help us encode our digipak correctly for our audience to decode happily. I think we succeeded in this and now know that our idea of grungy and indie rock is correct and similar to our audiences.

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