My response to: “How do your products engage withe the audience and how would they be distributed as real media products”
How do the elements of your production work together to create a sense “branding”?
We have finished our digipak and are all very happy with how it finally turned out. It took a lot of trail and error but we are finally done and ready to move onto the next project.
After analyzing our screen castify from our teacher we created a list improvements we needed to make.
- Change fonts
- Change the colour scheme so everything look as one and together
- Change the name of the album and band
- Change the title to be more relevant
- Add in finishing touches e.g. Bar code, copy write ect
Here is the final product:
When creating our website we decided to use wix.com as it was easy to use and we could import and insert anything we wanted and were free to design everything as we wanted easily.
The most useful option in my opinion was the “My uploads” option as this is what allowed us to insert our own images and pre-made things such as our music insert when you enter the home page. For us the major thing that this allowed us to do was the slow motion video in the background as it looked very professional and conventional for our genre.
For my websites previous students work i will analyse “The XX”, I chose this one so we could take some notes and tips from this website. I was drawn to this for it’s simplistic style and major video.
The first thing I notice on the website is the instant video of their latest song which is attractive and draws me in straight away. This is definitely something I would like to cooperate into my music website as it immediately informs the audience what genre of music this band creates and what they’re music is like. The colour scheme of this website is very conventional for the genre and style of music.
I like the background because although it a simple yet slightly busy, because of the soft colour scheme it doesn’t distract from the main attraction being the instant video and panels.
One of my favorite additions that this website has is a gallery of their artists, this allows the audience to connect more with the artists and see the more personal side to their life rather than public.
The final area that I loved and will definitely incorporate in my own website is the merchandise page as this allows the audience to reinforce their personal identity and also promoting their brand. Another way they do this is trough the social media links allowing the audience to follow and share content from the artist.
Overall I think this website is very professional looking and easy to navigate.
Feedback from Erin Harris and Mrs.Cobb:
.Good border, makes page more interesting
. leg gives a leading line to the insert, rule of thirds
. Strong header, the transparency give a cool effect
. Add in the photography credit
. Add a caption on the insert
. Remove text box next to face
. Make the page number smaller
. Add a background, pastel purple with a gradient could work well
To improve my double page spread I will add in the extra details that are needed to make my page more interesting and also remove certain items like text boxes to make the page look more clear and readable.
This is our final draft of our website. I am very happy with how this has turned out, I loved designing all the separate pages and improving the website overall after each draft.
(Please click on image to be sent to the website)
After we had shown this draft around to a few people, these are the final tweaks we will consider to finish our website after getting the feedback:
- Change “shows” to concerts) – In drop down navigation bar.
- “Contacts” should come before “merch” in the drop down navigation bar.
- Previous albums should be changed to discography.
- Change the boom town image – It wasn’t our own
- Show the digipak cover on the home page
After a lot of research on the conventions of a website and general website layouts, my group and I created this flowchart on what we want on our website and what we want it to be displayed like. This is only a draft as we may change things along the way depending on how they look.
We are using wix.com to create our website as they come with helpful templates and allow lot’s of freedom and creativity when producing the website.
The template we chose is called “Music Venue” as shown below because it shows space for a large image on the home page and is very conventional for our indie rock genre.