All posts by danielaaguiar

Web Page Conventions

This is our analysis of the tame impala website. We chose this website because it is very conventional for an indie rock bands website, matching our genre.

I personally loved the colour palette of choice in this website and felt that i haven’t seen a website like this before as id is very unique. Analyzing this website will allow us to see what a professional indie rock website looks like and will also give us some ideas we might be able to incorporate in our own.

Screen Castify:

Our Script:

Production Skills Evaluation 1

When we filmed our performance shoot our lighting wasn’t the best so this resulted in some grainy, low light and orange toned shots. We didn’t want this as it made our shots look very bad quality and not like our genre at all. To fix this I had to figure out how to colour correct to brighten up my shots and take away some of the orange tinge. Although I couldn’t make it perfect i definitely tried my best and did make a difference.

I went onto the colour panel and onto lumetri colour to look and experiment with my options.

I ended up using a mixture of curves and colour wheels to get the right balance of colour and brightness that i needed to make the clips look more professional.

Overall this really improved our shots and made them look a lot brighter and natural toned as well as professional ultimately making the whole video more clear and skillful.

Production Skills Evaluation 3

In my digipak I had to be reminded of many things on Adobe Photoshop as I hadn’t used it in a long time. For our digipak we wanted to create multiple layers with different coloured filters on them, to do this I had to cut out my desired parts and multiple layers too.

To do this I made duplicate layers first and in each layer, used the Lasso tool to select and cut out the certain parts we wanted, for our digipak we made layers of the artists on the front cover and also a separate one for their heads so we could add different filters and colours to create a trippy look which is conventional for our genre.

Overall i’m very happy with how it turned out and think this fits our genre perfectly.

Evaluation of Shoot

Our shoot was quite manic! Although we had a clear plan of where we wanted to go, what we were doing and how we were getting there we still managed to get lost! Although our plans were originally to go to Fort Richmond we ended up going to a nearby forest called the get as it still had the correct mise-en-scene and we were running short for time.

I was in charge of bringing the props, Sasha and Haygan were in charge of the equipment and Sam, who was one of the models was in charge of picking us up and taking us to our wanted location.

When we arrived at the location we immediately found a good spot for our shoot and started straight away as we were pushed for time. We managed to get some really amazing images from it that supported our genre quite well.

Here are some of the images we managed to get of us working away!

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Contact Sheet

Feedback on Mock-up and Targets

Once we created our rough digipak we had to get some feedback to make sure we were encoding the correct genre and vibe to our audience and take notes to improve. To do this we asked several people to tally what genre and adjectives they thought were most appropriate to fit in with our digipak and these are our results.

Our results show that the majority of people understood our genre and linked in the correct adjectives we wanted to convey through our images and typefaces.

Overall this experiment went well and will help us encode our digipak correctly for our audience to decode happily. I think we succeeded in this and now know that our idea of grungy and indie rock is correct and similar to our audiences.

Digipak Photo Mock-up

We have created a rough mock-up of our genres digipak design to get a look of what it will look like. We used a cool toned colour scheme and images that didn’t include a clear face so it matches or genre.

For our font we used something clean, calm and flowy to represent the more indie side of our genre and is inviting too.

Digipak Moodboard


My group and I decided to do 2 mood boards, 1 physical and 1 digital including fonts and images to start getting an idea and visualise what we want for our digipak. Indie rock as a genre is very creative, artistic and alternative so we wanted to portray that in our moodboards which I think we have done quite well.

Our physical one includes a lot of red’s and monochrome colours and looks quite messy to represent the indie rock genre. We also added in some cracks and crinkles in the paper.

For our digital mood board we added a lot of images from pinterest and tumblr and we have found a lot of images we like the idea of. we are going to use the idea of isolation and the tinfoil to create some abstract images as well as the light photography which we might just add in when editing. The images are all quite alternative and all have some kind of manipulation to represent our star being alternative too.

Overall I feel very inspired for our photo shoot and look forward to creating our own digipak design!