September 27

So… How can an image communicate meaning?

After looking at mise-en-scene  and camera framing I have learnt that these factors are important when portraying a narrative in photography or films.

Mise-en-scene is very important when helping portraying individuals, groups, events or places. Mise-en-scene includes:

  • Costume
  • Lighting
  • Acting & Proxemics
  • Make-up & Hair
  • Props
  • Setting

Without these aspects the narrative wouldn’t be cleasr to the audience. An example of this would be if an actor was meant to be portraying a character in the lower class but their costume was covered in jewels, the audience would misinterpret their character as someone wealthy, creating an incorrect narrative, confusing the audience. This highlights how important it is for the mise-en-scene to be correct, so I will plan all of these aspects out carefully when creating my music magazine.

Camera framing is also very important when creating a meaning in an image. Using different angles and distances from the camera will connote different ideas. This reinforces that each shot must be carefully thought out because an incorrect angle could communicate an incorrect story to the audience. For example, if you want the audience to feel inferior to the character in the image, but you use a low angle, the audience will feel intimidated instead, creating a completely different narrative to the intended one.

It is also very important to get the correct denotations and connotations across, when creating media. The connotations must be easy to understand through the denotation, otherwise the audience won’t understand it straight away, making the narrative of the piece of media difficult to understand.

There are also a number of different rules that you can follow to make your piece of media successful. For example:

  • The rule of thirds – balancing composition evenly across three sections of the frame.
  • Lead room – the space in front where the actors are looking or moving.
  • Depth of field – considering the background, middle ground and fore ground of the image.

Overall, I have learnt that the mise-en-scene and the camera framing are extremely important when creating any form of media and are crucial to get right. Therefore, I will carefully plan and design any media that I produce, keeping in mind the narrative I want to create, in order to communicate it successfully. This will help me when producing my music magazine because I will ensure that every aspect of my images is there for a reason in order to portray a meaning.

September 27

The Camera Talks

I created a moodboard of the 9 best images from our practical work that I think convey the best stories. This exercise helped me with my understanding of what makes a great photograph because I had to write the technical camera terms, the denotations and connotations of each image.

My favourite photo out of the 9 I’ve chosen is the one on the right on the middle line. I believe that it has successfully created the narrative of a rebellious bully looking down on someone. This was done by the low angle used as it gives a sense of superiority and power to the girl in the photo, also making the audience feel weak and vulnerable. This is also reinforced by the forbidding facial expression from the girl in the image.

I think my group and I were very successful in creating narratives in our images, fulfilling the main task focus, however we could’ve made our images better by taking more time to get the images in full focus the camera and adjust the aperture and the shutter speed to create the correct brightness for our images. This especially applies to the image in the middle on the top line because, although we got the reflection very clearly, we needed to make the image a bit darker by making the aperture smaller to let less light through to the camera sensor.

These skills will be very helpful when creating my music magazine because I now have a better understanding of how to use a DSLR camera successfully, and how to change the brightness and focus if my first shot comes out wrong. I can also think about the angles and the distance that the image is taken from to help convey a narrative. This will also help me in the future when thinking about my music magazine because it will help me to get my intended narrative across making my music magazine more successful.

September 27

Technical Camera Terms

We explored how a camera works including the aperture (focal length) and the shutter speed. The shutter speed changes how fast the photograph is taken. With a slow shutter speed, more light is allowed into the camera. This is normally used for low-light photography, whereas a fast shutter speed helps to freeze motion – this is commonly used when capturing images of motion, for example, running. The aperature is the hole in the lense which helps light to travel through the camera – it is able to change size to let different amounts of light in at a time, also changing the focus of the camera. The larger the hole, the more light passes through the camera to the camera sensor – this makes the photographs brighter. Likewise, the smaller the hole, less light is able to reach the camera sensor, making the photograph darker.

We learnt the best and easiest ways to take photos. To summarise:

  • the aperature changes how dark or bright the photograph will come out.
  • the shutter speed is how quick the photograph is taken – this adapts what the photograph looks like; blurry or crisp.

For example; a sporting event would require quick shutter speed, because you need to be able to capture the images quickly and for it not to be blurry.

However, if you were taking a photo of a flower the aperture would be important as the focus and light would change if you wanted the flower in focus and the background fuzzy or the whole image in focus.

For each photograph, we also took into consideration the direction, space and angle of the photograph in order to portray a narrative to the audience. For example, an extreme close up is used to convey emotion and helps the audience to feel connected to the character. Whereas, on the opposite end of the scale, an extreme long shot can convey a relationship to the characters and their surroundings and it could also portray loneliness or isolation.

The angle at which the photograph is taken is also very important to take into consideration. A low angle can portray importance and power from the character in the photograph making the audience feel weak and intimidated, whereas a high angle can symbolise that the audience has more power than the character in the photograph because they are looking down on them; it could also connote poverty or vulnerability.

This will help me when producing my music magazine because I will consider what angle and direction will be best to use when creating my narratives through my images and I will also consider what I want my audience to feel when looking at my images.

September 20

My image that uses mise-en-scene to communicate meaning.

Moodboard

We were given the genre of Punk and in our moodboard we included pictures of artists, styles and mise-en-scene that are associated with the punk rock genre. We found that the conventions of punk are:

  • Leather jackets
  • Extreme make-up in bright colours or black
  • Fingerless gloves, chains and studded jewelry
  • Vibrant and rebellious hair styles
  • Agressive facial expressions

Made with Padlet

We decided that some of the most important and prominant aspects of punk was the leather clothing, extreme and individual hair and make-up styles, and the defiant facial expressions. We found that the punk style gave off a very rebellious, defiant and anarchic vibe which we tried our best to interpret when creating our star image.

People were asked to stick a post-it note onto our model with an adjective to describe the mise-en-scene in relation to the music genre. Some examples are:

  • Rebellious
  • Angry
  • Intimidating
  • Dangerous
  • Edgy
  • Individual

This was useful for us because it confirmed that we had created the correct atmosphere with our mise-en-scene, the audience decoded our star image accurately and we successfully communicated what we felt punk was.

Contact Sheet of Images from Photo Shoot

The Overall Look

I think that the two images below are the best photos from the photo shoot because they successfully used the mise-en-scene to depict the image of a punk rock artist. The aspects of the photos that worked best were:

  • The crooked army hat gave off a rebellious and anarchic image suggesting that our artist was part of a rebel movement.
  • The black colour palette gave a dangerous and edgy vibe to the artist, especially because it was all one colour – it gave the image a menacing tone.
  • The black lipstick was aggressive and bold portraying an unruly punk artist reinforcing our star’s antaganostic appearance.
  • The strong and pointed body language of our model suggests that the artist has an attitude and is defiant and disobediant. This is also reinforced by the direct eye contact with the camera, making the audience feel uncomfortable.

These images seem to work better than the others in the shoot because I feel like they have a more anarchic and violent atmosphere to them. Our model was looking directly at the camera and his facial expression is very challenging; creating the perfect tone for a punk rock star.

Reflection

Overall, I have learnt that mise-en-scene is very important when directing my scene and actors because it impacts on the whole scene; if something doesn’t look right, the image is ruined. It is used to create a meaning in an image, for example, if flowing material is used you can get a relaxed and calm feeling. It can also be used to tell a story, for example, if an actor takes off a jacket, it could symbolise that he is warm or stressed about something, portraying a narrative through mise-en-scene.

This will impact on my research and production of my music magazine because I will be more focused on what is important to be in my image and what the mise-en-scene is communicating to the audience; am I getting the right message across? I will also pay closer attention to the detail of my image and I will be specific on what I want them to do and what poses and actions signifies the emotion I want the audience to feel.

September 17

Print Media that Communicates Meaning

This task taught me how important every aspect is in media when creating posters or videos. Every aspect in media is there for a reason, nothing is there by chance. All these aspects are there to create a narrative – for example the colour red symbolises love and passion which can also be reinforced by flowing and fancy writing implying a feminine touch.

When analysing my tour poster, I looked specifically at the mise-en-scene and thought about how these aspects (Costume, Lighting, Acting and Proxemics, Make-up, Props and Setting) added to the overall image and narrative of the poster. This will help me with my music magazine because:

  • I am able to understand what colours I need to put on my magazine to get the correct response from my audience and to create a specific message.
  • I am able to choose a typeface that makes an impact on the audience helping them to understand what the poster is trying to convey.
  • I know what is necessary to go on the poster with my knowledge from the Blumler and Katz theory because this helps us know that it is an informative text.

These aspects ensure that my magazine is successful in portraying my narrative to the correct audience.

September 13

So…I’m a media prosumer

Uses and Gratification

Media is used by several reasons by the audience;

  • Entertainment
  • Information
  • Personal Identity
  • Social Interaction

These reasons and ideas are linked into the Blumler and Katz theory; Uses and Gratification. Entertainment is media that makes us feel emotions, information is media that tells us facts, personal identity is media that reinforces who you are or aren’t, and social interaction is media that allows you to create links with other people – for example if you see some information on the news you can then share the media with other people.

With this knowledge it will help and give me help with my music magazine because I will need to consider  ways to promote my magazine and ways to get a bigger and broader audience. My knowledge will also help with my editing skills because I will need to arrange collages and work out ways of how to produce my media creatively. Blumler and Katz’s theory will also impact me when I am producing my magazine because it will help me direct my magazine to fit the uses and gratifications. For example I could use a popular band to help with my advertising which would draw people in to reading my magazine because they personally identify with that band, however I will use as many uses and gratifications as possible to maximise my audience.

My Collage

My collage is called ‘My Media World’ and it shows the ways that I consume media through the Blumler and Katz theory. I have included images of media that I use for entertainment, such as social media apps and BBC iPlayer. For information I have included platforms of media like ITV News, The Guernsey Press and BBC Radio 2. For me, I personally connect with specific films and television shows like The Big Bang Theory and The Parent Trap, as well as listening to Ben Platt and Declan McKenna on Spotify – this is my personal identity. And finally I am able to connect to my friends and my family through social media platforms like Youtube, television shows like How I Met Your Mother and films that are produced by Marvel – social interaction. I labelled some of my images with the headings from Blumler and Katz’s theory to highlight what I use media for. 

 

September 13

The Media Ecology. Map of concepts and mediascape.

Media Ecology

Media Ecology is made up of a lot of components, and without one component, the others would be affected negatively. They all need each other to work successfully.

Media Ecology is made up of:

  • Audience
  • Creators
  • Distribution
  • Government/ Law
  • Institutions
  • Money
  • Social Media
  • Technology

I created a mind map that showed what would happen if technology wasn’t a part of the Ecological World and how it would affect the other aspects of Media Ecology. The main aspects that would be affected would be:

  • Audience – without technology there wouldn’t be an online audience to reach out to because there would be no customers; the only media available would be newspapers and cinemas etc which only branch out to a small variety of the audience
  • Creators – without the invention of technology, platforms like social media, television and radio wouldn’t have been invented and therefore there would’ve been no need for creators such as actors, musicians and designers because there would have been no media for them to appear on.
  • Money – technology brings profit to companies, such as Apple, which then allows them to produce and sell more products. However, without technology these companies wouldn’t have been created which would increase unemployment; this links in to how the creators would be affected.

I will use the concept of Media Ecology when producing my magazine because it will help me think about how I can reach out to the biggest audience possible by distributing my magazine in the best way. I will also consider the use of social media platforms because it is another way of reaching out to my audience, specifically the younger generation, and it can help me promote my magazine.

These are the collective ideas of how the Media Ecology links together – it represents that without one component, the Ecological world would stop.

Our Media Ecology Lego Land

Our Lego Land represented a Fire Station and it symbolized how a the media ecology would work because without one component, the whole operation would collapse.

Our example was that an old man, Steve, had a troublesome pet dinosaur who kept getting stuck up trees. Conveniently, Steve lives next to the Fire Station so whenever he needed help to get his dinosaur out of the tree he could just pop around and ask for some help from Jeff and Tim (the Firemen). Steve would then pay the government for the station’s service. This money then went into the Fire Station where the Firemen were paid which helped Jeff and Tim with their families and it also went into maintaining the Fire Station.

Without Steve’s troublesome dinosaur, no money would go into helping the Fire Station or into Jeff and Tim’s pockets; this would make the Fire Station collapse and stop operating. Similarly, without the Fire Station, Steve would never be able to get his dinosaur out of the tree. Therefore this represents Media Ecology because without one component, everything else wouldn’t work.

September 13

So… Hello Media Studies

Within this course I am hoping to learn how the media world impacts on our day to day activity and some useful and effective ways to branch out to a large audience through media. I am also hoping to improve my producing and editing skills. In the past I have had a Youtube channel where I uploaded videos of my music. I have also created videos and films with Mr Gregson in Project Weeks which I thouroughly enjoyed and hope to learn more about filming and the different types of angles you have to use to create a successful video/film. I am on various platforms of social media like Instagram and Snapchat where I produce my own media by posting pictures and updating my profile.

In the future, I think media would be a very useful skill for my career so that I can understand what goes into advertising products and how to approach the correct and a large audience. Media will also improve my communication skills and enhance my time management skills.

I find media very interesting in the way that it affects the world in different ways and I am very excited to learn more about it!

September 10

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