Introduction

In this task, Harry and I created a google slide that showed: what our audience looked like, depending on their psychographics and demographics. A call to action to show how the audience will interact and support Joji, and ways of doing this. Who the competition was in terms of music artists and record labels, our USP (Unique selling point) and finally our Mission statement.

This task was a really good way of understanding who our target audience is and how we will effectively distribute and make the digipak as suitable as possible for our chosen genre. The mission statement will also remind us what we’re trying to achieve from our product, and what our main focus is in terms of delivering a message and presenting our star.