Introduction

In this task, Harry and I attempted our 3rd and final draft of our Digipak. Having received feedback from our teacher via Screencastify, and getting feedback from people around our school, we made small tweaks to ensure our product met the right requirements. We also had to change the aspect ratios for some of our products because our template was the wrong size, but that was an easy issue to solve.

Here is what our final product looked like in its CD case

Here is the peer feedback we collected. The tally marks show what genre they think our Digipak goes under…

Conclusion

I think our Digipak turned out really well. Looking at our peer feedback, there was only one tick under our chosen genre, but that was something we were hoping for. We purposely made our product unconventional and unique to our genre by using golf attire and teenager-like clothing to make it look more rock style and pop so we were very pleased with that. The overall design for our digipak looked really good as well. The use of post-production definitely improved our image quality and brought them to life with new effects such as updated Adobe elements. Additionally speaking I really liked how we kept our repertoire of elements consistent throughout to ensure our golf theme was the key part of our Digipak.

Introduction

In this task, Harry and I attempted our second draft for our digipak. This time, we included our double page spread which completes the 4 pages of our product. We continued to use Indesign and Photoshop to produce these designs, and we took our self-assessment from our previous draft to continue to improve our product, with the additional ideas we had in mind.

Screencastify from our Teacher

We used this Screencastify to pick out all the other improvements that needed to be made which were picked out in precise detail by our teacher to make sure everything needed to be improved was sorted out. Getting a professional overview from our teacher was a much-needed addition especially when meeting the criteria for our digipak, since they are the ones that mark it at the end of the production.

Some improvements included…

• Get rid of any logos
• Try and use our own images
• Change typeface and colour of the text
• Colour correct main images and up the quality of them
• Go for a more dark approach, add a skull or any asset which adds to a gloomy atmosphere

These are just a few ideas we need to take into consideration…

Conclusion

I think this Draft 2 turned out much better than Harry and I expected, We have a very good understanding of the message we’re trying to convey, and we’ve reached the point where our design is pretty much finished, but we just need to add a bit more detail and a few tweaks here and there to complete it and make it ready for printing.

Introduction

In this task, Harry and I attempted to create Draft 1 of our digipak. We only focused on creating our front and back page for our draft one since these are the most important. We achieved this on Indesign and Photoshop, where we mostly tried to manipulate our back page to make it almost complete for our final draft. The front page we’ll continue with later because Harry and I thought it was the easiest to design, hence why we wanted to attempt it last.

If I was being realistic, I think this would receive a C grade or similar. This is because there aren’t enough conventional features included, and the overall design (mostly the front cover) is poor and we haven’t had enough time to focus on any proper photoshop for it yet.

What went well:

• We manipulated the back page very well
• Our shots were framed nicely and it was the main focus of attention
• Our mise-en-scene held a strong message, and golf conventions are obvious

What we need to improve on

• The typeface we used and the text sizes
• Using conventions/layout of our page designs
• Photoshop / Indesign for our front cover
• Appropriate and engaging language (We haven’t quite covered that yet)

Overall, I think this task was particularly successful, but it definitely needs some improvement in the future. As a first base, I think it’s definitely a great place to improve from… We have the right ideas but we haven’t had the proper chance to implement them yet. In our second and third drafts, we’ll definitely spend as much time as possible to improve upon this.

Evaluation

Our shoot for our Digipak went accordingly. We booked out the white studio for this task, and we used the camera equipment such as a tripod, DSLR and studio lights. It took Harry and I a really long time trying to set the shoot up… We had a few problems with lighting and our camera’s exposure was playing up throughout our shoot. We did fix this however and we did manage to get the array of shots we were hoping for. Our mise-en-scene was also good. We managed to create a really conventional golfing outfit, and we had some other accessories to play with such as a knitted fleece and bucket hat to try and add some unconventional features to contrast with.

What went well:

• Good use of Mise-en-scene
• Collected the right amount of shots we were aiming for
• We had tons of poses we could use for different pages of our digipak
• We used time effectively

What could’ve been improved

• Could have used more camera angles and distances
• Practised using a camera beforehand to lower the odds of facing any problems when shooting.
• Some shots appeared blurry which could have been easily avoided
• Could have used a green screen to cut out our pictures easier in post-production

Concluding all of this though, We have enough shots to play around with in post-production which is the most important thing for a task like this. These tasks are also always great to reflect on because if there’s a next time we would avoid the same mistakes we made for our digipak.

INTRODUCTION

In this task, Harry and I collected all the shots we took for our digipak, and we put them into adobe software to create a contact sheet. Contact sheets are really useful when navigating pictures, and it shows every angle and idea used all in one place.

Here is our contact sheet:

Some of the main pictures we liked were

Conclusion

Overall, I think this shoot went pretty well. Although Harry and I struggled to familiarize ourselves with the camera equipment due to not using it for a very long time, we finally got back into motion and collected some good images for our Digipak. Some of them did turn out quite blurry but post-production can transform them into a higher quality image. I think we can both say if we have another shoot again we’ll be able to use equipment with greater confidence and minimize any issues which could occur.

INTRODUCTION

In this task, Harry and I filled out our production meeting agenda and risk assessment for our first shoot for our digipak. We filled out a sheet showing the sort of mise-en-scene we were aiming for, and structure our day out to make sure everything goes as smooth as possible prior to the shoot.

We didn’t have much to fill out in terms of the risks, because our only location was at school, and our mise-en-scene was a simplistic selection. Even so, the production meeting agenda allowed for Harry and me to bring enough props and additions to make sure we had enough shots for our product, and to have some back-ups just in case some shots didn’t go to plan.

INTRODUCTION

In this task, Harry and I created a roughly sketched plan to show what our digipak was going to look like. We created both our front page, double-page, and back page for this task.

The main idea we have stuck with is a golf-themed digipak. From previous tasks, we learned individuality was the main success in rap digipaks so we thought almost creating a parody-like product would be quite successful.

The front page will be a simplistic image of our star on a stall, so the audience can focus on his outfit/connotations. Almost like a Tyler the creator approach in his cricket jumper. The back page will also feature a golf dispenser, with the name of the songs listed on the digital screen. We’ll use bright colours to make the machine look digital and make it stand out as much as possible.

The double-page spread will have our main character posing as well, and a golf ball will hold the cd inside of the digipak to continue the golf theme.

I think this task was really good to do, It was challenging to create our plan because both of us are not particularly good at drawing but our end result was very clear. We just need to remember to include some of those conventional features such as a bar-code, record labels etc when we create the real thing.

Introduction

In this task, Harry and I created a google slide that showed: what our audience looked like, depending on their psychographics and demographics. A call to action to show how the audience will interact and support Joji, and ways of doing this. Who the competition was in terms of music artists and record labels, our USP (Unique selling point) and finally our Mission statement.

This task was a really good way of understanding who our target audience is and how we will effectively distribute and make the digipak as suitable as possible for our chosen genre. The mission statement will also remind us what we’re trying to achieve from our product, and what our main focus is in terms of delivering a message and presenting our star.