INTRODUCTION

In this task, I analysed a digipak cover created by The Weeknd to look at what conventional features were used, and what will be useful in the creation process of my own product. I looked at different aspects including colour palettes, typefaces, mise-en-scene and other fundamental ideas to support my understanding of the sort of criteria I’m trying to achieve.

This task was really important and insightful to research. It was an eye-opener to see what specifically was used and why, and what meaning these sorts of features connoted. The Starboy was a really good one to look at, because it featured a very standard layout, although there were a few unique ideas. The key ideas were his representation of wealth and status, familiarity, supernaturalism and independence.

Overall, I now know confidently what to include in my own product which goes under the same genre, and what to focus on. This analysis has definitely inspired me to be unique by adding some unconventional ideas of my own, whilst still being a rap digipak.