Evaluation of shoot or graphic design

In our photo shoot for our digipack. We took a variety f photos which we felt look good in our Digipack.

We used the different coloured plastic sheets to change the colour of the celebrities face on the front cover on the digipack. We thought that we carried this out really well and we are impressed with the outcome of our photoshoot. We thought that we carried through our music genre really well with the different design on the digipack and the different colours which we carried through the whole design of the dipack to bring through the theme of the pop electric genre.

we noticed that the featheres would ake a really good shot for the inside of our digipack, they came in a variety of different colours which worked well with the theme of out digipack, unfortunately, we never managed to take a photos of these as we didn’t have enough time to take these. We are going to organise and arrange this photoshoot for a later date.

Overall, we thought that the shoot went well, we gathered enough photos for our digipack as well as getting more photo then we intended. We thought that we could of taken a few more photos of our feathers. Unfortunately, we have missed the opportunity, but we have also taken many other photos which we never intended to gather so we will just incorporate them through the digipack. They follow the same style of the previous photos (colour wise) so we need to make sure that they will be included.

Production Skills Evaluation 3



Whilst designing our digipack, we have used a variety of different tools to help us achieve our target audience and to help capture our chosen genre. This is a list of the most used tools which we have use to help us with designing our music digipack.


Sharpen tool

This sharpen tool allowes us to make parts of  images more defined and sharper. All of the spots on the image which we wanted to make more defined or brighter, we would use this tool to make the image easier to see and also to help make all of the darker spots easier to see from the digipack.

Dodge tool

We use the dodge tool in our digipack to help make certain parts of our image look brighter. For example, we used this tool to make the artists eyes brighter as wanted to make the audience focus on the stars eyes as we wanted t make them look magical and colorful, to match the electro pop genre of our music digipack.

Colour tool

We used this tool the most to help us really capture our pop electric music genre. This helped enhance the colour on the stars face, allowing them to be seen as extraordinary. I think that this tool really helped enhance the colours of the stars face on the front cover of the digipack, helping connote the pop/electric genre of the star.


What I like about the front cover

  • Bright and colorful
  • Simple and effective
  • The title is effective and clear to see
  • The star is central and the main focus on the front cover of the digipack

What I dont like about the front cover

  • I feel that it is a little bit blurred
  • I think that we could enhance the colours more
  • I feel that the “z” in ht stars name is too big

What I like about the back page

  •  I like how the names of the songs follow the face of the star
  • The colours are nice and bright
  • The feathers carry through the colours of the music genre well

What I dont like about the back cover

  • I think that the image on the back is slightly blurred
  • the colours of the song names are not bright enough


Website terminology

This is a slide showing the different styles of websites which a band use to help advertise their digipacks. We thought that we could analyse this website to to gather some more information on the conventional layout for a website. When we come to designing our digipack website, We will need to consider these terms so that we can create a conventional digipack.

Contact Sheets

These are the contact sheets which we took for the images for our digipack. We wanted to try and connote our chosen genre (electric pop) through the use of colour and props. We thought that we could use our Pinterest mood board to try and copy some of the different ideas which other designers have used to try and sell their brand. We thought that we could  try and see if we could use the different filters to project you on the artists face. We did this to really connote our music genre to the audience.

These are the contact sheets with the photos which the are going to use for our digipack, we wanted to show the colourful genre of our pop electro song which we chose. We thought that we would use colourful feathers to show off the flamboyant star.

Overall, I felt that it was succesful. I think that we managed to capture our target audience by matching our images with the same style as the genre of our chosen digipack. We managed to find the different lights and the filters which were reflected on the star to carry thought our chosen music genre. I felt that everyone was organised and brought what they should of done. I also thought that we all worked as a team to help the running of the photoshoot. we only had about an hour to sort ourselves out and organise all of the props and we definatly concord that really well.

Digipack Collage and handrawn mockup

Before creating our digipack, we thought that we would make a small collage showing the style of our music genre  digipack. I thought that we could make it colourful to reassure the audience that we are advertising the pop electric genre. This is the style of the genre which we want, we thought that we would try and capture the videos colourfull filter and images and try and bring them through the digipack.

A mid shot of our singer Liza with light on her using gel lights
Her hair in a smooth tied back bun, either down and behind the ears or in a neat low ponytail with a bold colour eyeshadow.
At the top of the page, there will be the album title which we still have to decide with the artist’s name underneath in a neon light font for both titles.
Our initial idea for our back cover for the album:

A closeup shot of half of the artists face still with the bold eye makeup, maybe in a different colour to the one on the front.
The background could be a colourful filter either be the gel lights like the front page or a funky pattern, strobe light or fairy lights.
A list of 8 songs in a list along the left-hand side in a neon light font.

This digipack designs a good as it will help the target audience see the colours on the front cover page of the digipack and relate it to the pop music genre. This is good as we want the pop music genre to be clear and bold which is exactly that our chosen music genre is.

Audience Ideologies

We had to create a profile of our ideal/typical audience for our pop electric genre of music. We had to include demographics and psychographics like gender, age, occupation, music taste and hobbies to get a clearer image for our target audience.

Stuart Hall’s Reception theory illustrates how the producer encodes ideologies into texts which the audience will then decode in a certain way. He suggests that there are three ways in which texts can be read and they are:

Preferred or dominant reading- the audience accepts the values/ ideas encoded in the text.
Negotiated reading- the audience accepts some of the values/ideas encoded in the text.
Oppositional or aberrant reading- the audience rejects the values/ideas encoded in the text.
When making our digipack we want the target audience to like the text and accept the ideas encoded within it ( preferred reading) rather than rejecting the text if it includes content which is not relevant to the genre (oppositional reading).

We also have to consider the use and gratification by Blumler and Katz. Their theory describes an active audience; suggesting there are four reasons why people actively seek out and consume media:

Information- self-education to suit personal needs, advice on practical matters, information on events or issues, general interests.
Personal Identity- reinforces personal values, models of behaviour.
Social Interactions- identify with others to gain a sense of belonging.
Entertainment- escape, emotional release, enjoyment

So What?

We are going to use this information to taylor our digipack to our target audience.I believe that we need to understand our target audience to really appeal to our criteria. I think that we can make our digipack relating to our pop electric genre so that the audience (buyer) knows what style of music is on the front case. Therefore, the audience wont reject the digipack as they cans see the style of the music inside is on the front.