The Article I will be analysing is QMaverick’s article on James Lavelle from September 2017. 

The article is about how James Lavelle created the label MO ’wax and Invented a genre called Trip-hop. The bold writing under the large title of his name includes a lot of information and provides a summary and introduction to the piece. It draws in the reader’s attention and gives them all the information they will need in order to keep them reading and wanting to find out more. 

The actual article begins with a large block capital which is typical for long articles as it provides the reader with a clear place to start reading.

The article is in a serif font making it easy for the reader to read the article as it is a more natural and flowing typeface. 

The article includes information such as dates, names and quotes from the people involved and start of with a personal story about his 24th birthday party in which they were accompanied by an ‘Everest of cocaine’ 

The article then describes how James Lavelle fell into a £270,000 debt and had to sell his Basquiat. These ups and downs of the story result in an interesting captivating piece for the reader. 

The structure of the piece is set out by a Title spanning half the page of his name, an Introduction to James Lavelle than the actual textual article about him. This layout is easy to navigate and allows the  reader to find their way through the piece with ease. 

The language and aim of the piece show clearly that the article is aimed at the older ages, from 18+ as the use of profanity and drugs within the piece are apparent. This shows the writers have a clear understanding of their target audience and will write the article catered towards them. 

The performer is represented as careless and rowdy financially as it is constantly reminded within the piece that he is often in debt. However this doesn’t seem to stop him from having a fun time but also thinking about his past mistakes. 

All of this gives the reader a clear look into his life and his experiences providing the reader with a rare look into someone like this personal life, conveying emotion and financial hardship to the reader and making them fulfilled with the amount of information they have received.