We have looked at styles and conventions of our genre for inspiration and to act as a blueprint for our digipak so that we can use the same style in our album cover so that the audience will be able to recognize the specific genre without hearing it. this will be gone by using generic conventions of the genre through text or lighting also known as the repertoire of elements. from this, We have decided that we want our brand image to represent our artist as chill, relaxed, compassionate, caring and different. changing the connotations and pushing boundaries of social connotations relating to his audience through music.