Timeline and marketing ideas

Here is our structured timeline for marketing and promotional posts on our artist’s social media page. this will give us a lot more structure and allow us to know as a group exactly what will happen next. This timeline included information on how we will share Teasers, promotions, social interaction, personal identity and other posts about the artist. The use of an artist social media page results in the artist seeming more attainable and normal to their fans catering to their AIDA.

1. Intro post: This is where we will introduce the artist. this post will contain information about the artist including photos of the artist.

2. Short teaser clip of music video: This post will contain a clip of the music video playing on an old TV with no text or other information on the post. this will make the most mysterious and build hype as fans will be intrigued and come up with their own theories of what the post means, making them feel involved in the community. (Viral)

3. Story post: There will be a date posted on the Instagram story with no other text to link in and give the fans a release date for the music video. (promotions)

4. Radio Interview: The post will be a short video clip of a radio interview of the artist on a radio station talking about himself and this is where he will announce the album. (promotion, social interaction)

5. follow up story post: there will be a story post giving more information about the album.

6. tour announcement: a post containing information and a link to a website selling tickets to a tour.  This post will also contain a giveaway to 5. VIP Tickets to the tour

7. final post:  Album drop with music video

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