SMP Draft 2:

Summary of targets and feedback from Screencastify:

• get back to fans
• make the podcast more clear that it is a podcast
• add some stories
• add a tour poster with the release of the album
• add some synergy – promo codes and brands either with posts or stories
• personal identity is needed to show the fans your ideology

Targets to add in next draft:

• add in some more stories and posts regarding the tour and shows
• work with some brands in order to give the fans some promotional items and codes
• talk more about personal thoughts and feelings so the fans can connect to the artists feeling and thoughts.