SMP Draft 2:
Summary of targets and feedback from Screencastify:
- get back to fans
- make the podcast more clear that it is a podcast
- add some stories
- add a tour poster with the release of the album
- add some synergy – promo codes and brands either with posts or stories
- personal identity is needed to show the fans your ideology
Targets to add in next draft:
- add in some more stories and posts regarding the tour and shows
- work with some brands in order to give the fans some promotional items and codes
- talk more about personal thoughts and feelings so the fans can connect to the artists feeling and thoughts.