My chosen genre for my music magazine is Emotional (Emo) Rap. Emo rap is melodic rap mixed with a punk  rock vibe. This is one of the leading genres of rap and is one of the main genres i enjoy.

I will have to create a brand which appeals to the audience of Emo rap. This will have to contain a high contrast between light and dark color, High fashion clothing, dyed hair and tattoos. These features all connote a sense of violence to emo rap when in reality is generally emotional lyrics whilst over melodic, high bass beats. The link between the reader and the high fashion images shown will create a sense of personal identity resulting in the reader aspiring to be like the artists within the magazine.

I will have to incorporate the uses and gratification theory within my magazine. This is where the users needs for media are satisfied by the product for entertainment, information, personal identity and social interaction. I will have to take all of these into account when writing the magazines contents.

The name of the magazine must be meaningful, easy to remember and catch the audiences attention whilst relating to the type of lyrics within Emo rap. The title I have chosen is HELLBOY magazine.

The mission statement of the magazine will be:

“we aspire to bring lovers of the emotional rap together in a way that artists can meet and find other artists and listeners of the same genre and broaden their horizons of the genre all in one place. They will find personal identity, information and entertainment from HELLBOY and will be glad they chose HELLBOY as there source of media”

Today we analysed a music magazine and discussed the different demographics and psychographics and how they would effect how the magazine would be marketed and designed.

Psychographics is a qualitative methodology used to describe traits of humans on psychological attributes. Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles.

Demographics is the study of a population based on factors such as age, race, and sex

This will help me when making my music magazine as I will have to think about what demographic and psychographics I am looking for . This will allow me to direct my attention to the specific groups I am aiming my Magazine at. Including the textual analysis of how I will capture the readers attention through the use of different font, colours, camera and images to appeal to my target audience.

In order to do this I must research what my target audience is in order to decide which font, colours, camera and images to appeal to my target audience.

I will have to follow the process of researching the audience, using mise en scene to convey a narrative and creating an eye catching design that includes all of the aspects of textual analysis.

Camera angles are also used in order to covey a narrative within the cover. I new know that I will have to take use range of angles in order to find an angle that conveys the same narrative as used within mise en scene. This will help solidify to the reader what is trying to be connoted about the magazine through the cover

Today we analysed a front cover of a magazine and discussed the technical conventions of the cover such as the masthead, cover lines, main cover lines main cover star, bar code, price, plug, pug, insets and captions. We discussed how thees features are to be expected and have become a typicality within the magazine industry.

The mast head – This is the main title of the magazine.                                  Cover lines- These are the subtitles that outline whats in the magazine.                                                                                                                                  Main cover line and main cover star- This usually outlines what is on the front cover in this case it is Jimmy Page.                                                  Bar code, Price and issue date – These help the seller and reader to determine what they are buying or selling for what price and which issue.                                                                                                                                            Pug- This is usually a different color circle on the cover trying to advertise something that is within the magazine                                               Plug- This is a small heading that advertises how good the magazine is, for example ‘Best ever’

The knowledge of this will help me in the future as we will be creating our own music magazine which will need to incorporate all of these design features into the final piece. So by knowing what each design feature is and how it attracts the reader will result in a more attractive  final product.