Branding Ideas + Mission Statement

My music magazine is going to be called Violet. I chose this name as the Indie music genre is conventionally known for being artsy and colourful, and the colour violet could be seen as aesthetically pleasing, another ideal reflected by this genre. I therefore think that this is an effective and suitable name for my magazine.

I have chosen the indie genre for my magazine as I have a personal interest in it, and I predominantly listen to artists of this nature. The lyrics are often emotionally driven, something which I am very keen on, and I like the independent feel of it. I have created a wordcloud of words that I feel reflect the Indie genre.

Indie Wordcloud

My Mission Statement

Violet‘ is a magazine focusing primarily on indie music, but also style. We feature top stories from your favourite indie artists, including exclusive interviews, details of tours and events, and brand new photoshoots. We even create playlists of our favourite tracks and artists, so you can discover all that the genre has to offer. ‘Violet‘ strives to inspire positivity and individuality in its readers, and we’re fueled by the support that we receive. With an aim to encourage self-expression, we provide only the absolute best of indie.

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