Design Skills 2

In the creation of my magazine, I have picked up a number of design skills and production techniques.

Design Skills

I have learned how to use the eyedropper tool in order to create a clear, aesthetically pleasing colour scheme for my magazine.

Another tool that I’ve learned to use is the drop shadow tool, which helps to enhance the titles and text throughout my magazine.

 

Production Techniques

  • I have learned how to lay out my work in order to fit the brief for each individual task
  • I have improved on my ability to convey various moods through the texts that I create, allowing an effective representation of of emotion

What went well…

I was able to create my magazine to a good quality finish, and the skills I developed throughout this significantly improved the end result. When looking at the magazine it’s apparent that a lot of thought had been put into creating a well constructed finished product.

Even better if…

I feel that I could have planned more thoroughly for my photoshoots, as when I was with my models I didn’t have a very clear sense of direction, resulting in a not very diverse selection of shots. Also, I think that my cover could have been improved by having a background that better matched my theme, as I feel that the colour behind my model was too bright to fit with the pastels throughout the rest of my magazine.

 

Design Skills 1

In class I have learned a number of skills that have aided in the production of my magazine.

Production Skills

One production skill that I have learned in the creation of this magazine is how to arrange production meetings and effectively lay out an agenda. I have managed to create clear plans as to how my photoshoots will proceed, including location, materials needed, direction of my model, and composition of the images themselves. On top of this, I’ve also learned how to incorporate mise-en-scene to convey a certain message as effectively as is possible.

Design Skills

An example of a design skill that I have learned in InDesign is the manipulation of fonts. I’ve learned that by changing aspects such as the height, spacing, width, thickness, size, and italicization, fonts can convey vastly different messages while still remaining in the same family of fonts.

A skill that I have learned in Photoshop is the ability to adjust the colour levels in my images in order to make them as clear as possible. Previously, I only know how to change the brightness on the basic slider, but I now know how to use the different light levels to finish with a more balanced end result.

 

So… I am ready to photograph my star

In order to construct my images effectively, I have looked into how I can make my final photographs as successful as possible.

Mise En Scene

I have researched various Indie artists in depth in order to gauge the way in which the stars are presented. Through his research, I have considered the ways that I will style my model, the lighting, and the ways that I will direct her. Additionally, the Pinterest board I created for inspiration will aid me in the styling of my model, from the photography to the clothing she will wear.

Technology 

I studied the various functions of the camera, such as ISO, Aperture, and Shutter Speed in order to ensure that I understand how to work with the camera to the best of my ability. I was also taught how to set up and use the studio flash equipment, allowing me to get the most successful and clear photos possible.

 

Richard Dyer

In class we have studied the theory of Richard Dyer, the theory of the star. This theory outlines that, depending on a way that a star is represented, they can be perceived as ordinary or extraordinary. This means that the audience can relate to them more or less, depending on the ways that they are presented.

So… I’m Ready To Make Some Media!

In order to create a magazine that’s as successful as possible, I will take into consideration the following aspects.

Camera

I will use the knowledge that I have gained about camera work in order to effectively convey my desired message, and utilize appropriate framing, angles, and effects. This is important to consider, as camera usage can connote vastly different meanings, and if the wrong decisions are made, it could be confusing to the audience.

Mise En Scene

I will consider all elements of Mise En Scene when deciding what features will be included in my magazine. I will ensure that the costume, makeup, and hair of my model match the conventions of my chosen genre. The lighting will be appropriate, and my models will be posed in a way that is reflective of Indie music. Props will be suitable, as will the setting, in order to create the most effective message.

Layout

I will ensure that the layout of the magazine contains the conventional features of music magazines, such as masthead, plugs, pugs, insets, main cover star, main cover line, captions, cover lines, issue and date, price, and barcode. It will also need to be legible and clear.

Typography

My typography will be readable and clear, and I will not use more than 3 different fonts, as this is unconventional of music magazines. The cover would also appear cluttered, and messy, so I will ensure that I take this into consideration.

AIDA

AIDA stand for attention, interest, desire and action. AIDA is highly important to consider when designing a magazine as it’s what gets the pay attention; if the magazine doesn’t attract the audience, engage their interest, create desire and call them to action, it won’t be successful. I will make my magazine colourful and bold to attract attention, use convincing lexis to gain interest, use persuasive language such as imperatives to create desire in the audience, and call them to action to buy the magazine.

So… How Can An Image Communicate Meaning?

In order to create a piece of media that effectively communicates meaning, there are a large number of considerations to be made; the main two aspects to consider are Mise-En-Scene and Camera Framing. These work together in order to create the most effective image possible.

One of the considerations to be made when creating an image that portrays meaning is Mise-En-Scene. In order to create an effective image, there are 6 key components to take into account. These can be abbreviated into the acronym ‘CLAMPS’, which stands for:

  • Camera
  • Lighting
  • Acting/Proxemics
  • Makeup/Hair
  • Props
  • Setting

These are important to take into consideration, as, if the conventions of a genre don’t match the use of Mise-En-Scene in an image, it can be confusing and ineffective in its portrayal of meaning. For example, if the genre was heavy metal, having the subject dressed in bright colours holding a harmonica would not be effective in displaying the desired connotations.

The other primary consideration to be made when creating an image that conveys meaning is Camera Framing, as the use of different camera angles and framing can be hugely effective in portraying meaning. For example, a low shot can convey a tone of authority and strength, whereas a high shot can convey a tone of weakness, helplessness, and vulnerability. If these aspects aren’t taken into consideration, then the image may not convey the desired tone, therefore confounding the receiver.

In conclusion, when planning for, designing, and executing my image, I will make sure to take into consideration all aspects Mise-En-Scene and Camera Framing in order to avoid audience confusion and effectively convey my desired message.