For the final draft of our digipak we decided to change the font of our band name ‘VICE’ to something a bit scruffier with the devil tail as we felt it makes it easier to tell the difference between the album name and band name, as well as fits with the theme of a fallen angel. We also found that a scruffy looking font is rather conventional of the alternative rock genre as bands such as red hot chilli peppers use it on the covers of their albums.
Here is the third draft for my digipak. I have made a few changes to it, including the font and font colour on the front cover, the tint of the feathers on the inside pages, and have added some more feathers to the back to make the middle pages match slightly more. After creating this draft, I have then printed off the pages for the digipak and inserted them into a CD case to see how they all fit together and have asked my peers for feedback on the outcome.
Digipak In a CD Cover
Feedback From Peers
To see how this draft could be further improved, we have printed off sheets of paper for our peers to annotate, allowing for them to tell us what parts of it they like and dislike. This will make it easy for us to know what we need to focus on for our final draft as we know what exactly need improving.
Targets For Improvement
- Could make the middle panes a more similar pattern to make it more aesthetically pleasing
- Colours of the letters could be organised into a certain order
- Middle pages could have a blue undertone to match them to the outside pages further
- The photoshopping of some of the feathers is a bit messy in places and could be touched up
- The inside and outside pages are very different
After asking our peers for general feedback on our digipak, we wanted to know if the genre of alternative rock is conveyed strongly and if the star image we wanted is obvious to them, so have created a tally allowing people to answer these questions. Everyone that we asked believe that the genre was in fact alternative rock and the two adjectives that got the most votes to describe our digipak were rebellious and mysterious which was the kind of image that we were going for so we believe that the image we have created is reasonably successful.
After completing each of these tasks, we have decided that our future aims for the digipak will be to work on the targets for improvement that people gave us, such as improving the photoshopping on the feathers and colour of the inside pages. Since the genre and image of the digipak seems to be clear to our audience we don’t feel that we need to try and make those more obvious to them.
Here is the second draft of our website. We have changed this from the first draft as we have looked over the checklist and added in some of the things that we had missed. Some of the parts that we have added are:
- Missions statement
- News section
- A section with gifs of the band members
- A link to iTunes on the digipak
- A link to a ticket booking website on the tours section
- Added the music video to the discography
- Added a few more items to the shop
- Made all the titles the same and more consistent
Click on the image to go to the website.
Screencastify From Teacher
After creating our second draft, our teacher gave us some feedback in the form of a screencastify to allow us to see what parts of our website should be improved upon. Here is the video we were given.
Targets For Improvement:
- Think of mode of address in the ‘Who are we?’ section
- Link the social media to our artist’s page rather than Wix
- Add a track list onto discography page
- Use VICE shirt logo on digipak with the devil tail
These targets are rather simple changes that we can easily do and we will focus on these for our final draft. Getting another person’s feedback for this website has been very useful as she was able to pick up on simple grammatical mistakes, like our mode of address, that we hadn’t noticed.
Here are screenshots of the first draft of our website. We have used images that we took during the filming of our music video and a website template from Wix.
Self Assessment According to Mark Scheme
- Combining images, text, sound and video. Using ICT to combine multimedia material. The integration of multimedia content.
The integration of multimedia images, video, text and links are present but not widely used. Images from the video are used however there is a lack of images from the digipak. The use of ICT is shown but some of the fonts used don’t represent the band well and are not representative of the genre, hindering how the star image is shown. Additionally, not all of the titles remain consistent and makes the website seem untidy.
- Page layout/ design supports interaction. A call to action and brand.
The layout of the pages operates well and occasionally allows the audience to interact with different buttons. There has been an attempt to communicate the brand through the use of headlines and captions to engage the audience to find our more information on these topics. A call to action is shown proficiently as there is a sign up board to receive their news letter on each page, a page to buy their merchandise and a page giving information on all the upcoming tour venues and dates.
- A clear system of navigation.
The navigation system works efficiently and is clear and simple for people to use. The home page is slightly lacking in information however and gives the user no detail on recent news other than the release of the album, not enticing them to learn more about key events.
During the creation of our website, there have been a lot of new production skills we have learnt and will help me in my future projects:
One of the features that we have included in our website are buttons that hyperlink to relevant websites. The tickets section sends you to a ticket booking website and the digipak has a button next to it where it links the user to the iTunes website and allows you to pre-order the album. We were able to do this by adding in a button onto the website and changing the link location to ‘Web Address’ and inserting the corresponding link. This feature will be useful if I am to ever make a website again as I will be able to promote my media from other websites and make user accessibility very simple.
The tab that allowed me to add media to the website was very important in getting across the alternative star image of the band. I was able to upload pngs, jpgs and gifs from my computer that included band merch, pictures of the band during the music video shoot and gifs that I have created from the music video. This gives the whole website a similar brand sense and by doing this I have gotten a clearer idea of how to tie different items of a whole project together.
Inserting And Editing Text
This feature is essential to my website as it allows me to write the information that the user requires. By editing the font’s typeface and size, I have been able to create a consistent style and theme that runs throughout my website. Keeping my housestyle and colour pallet the same will make my brand easily identifiable to my audience and after doing this I have learnt how to add similar fonts and titles that fit to a specific style.
How This Will Help Me
I believe that the creation of this website has been crucial in helping me understand how to tie the brand and themes from each of my products together in one final product. Learning how to add in consistent typefaces and colour schemes will be useful if I am to ever make another website as it will make my product easily identifiable by having a clear housestyle. Additionally, inserting photos that were taken during the music video creates a wider sense of branding and gives my audience extra content that they could not get with just the music video alone, encouraging them to visit the website.
Here is a flow chart that our group created to help us decide the design of our website. We designed it so that everything is accessible from the home page and from each page you are able to go back to the home page to allow for easy navigation. We have also made it so navigation and interactivity (link to social media) are available from each different page so that the user has optimised accessibility.
We have created our website on an online website creation website called Wix which gives us a wide choice of templates that we can use. The one that we have chosen to use is called ‘Music Venue’ and we have chosen it because we believe that the dark colours contrasted with the bright orange fits with the bold nature of our genre.