Ewan Nicolle (Advanced Portfolio)

Hello, welcome to my Advanced Portfolio, A2 blog

My blog will be set into 4 separate categories , and to view my work on my music video, digipak, advert, and evaluation, please click the buttons above accordingly.


‘This is the brief we were set in September 2017’

A promotion package for the release of an album, to include a music promo video, together

with two of the following three options:

  • a website homepage for the band;
  • a cover for its release as part of a digipak (CD/DVD package);
  • a magazine advertisement for the digipak (CD/DVD package).

Here are my finished products:

This is the music video we created for the track by Raury ‘God’s Whisper’, which we connoted the themes of nature vs urban by representing two different types of life, within the performance and narrative.

Our digipak is below, that reflects our themes of nature vs urban by dressing our star in an urban outfit whilst being shot in a natural setting. This contrast helps connote our themes effectively and also hides some hidden messages for the audience to decode as well.

Lastly this is our advert, which is linked directly with our digipak. We wanted to keep with the urban vs nature theme, whilst making sure it felt like the same media package, and therefore used the same image of the star as the front cover of the digipak. We then decided to use a different background that was more eye-catching and then frame the artist, since it was conventional to the alternative hip-hop genre.

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