Branding Ideas and Mission Statement

‘THE LYRICIST’

For my music magazine, I have chosen the genre of lyrical rap, hence the name ‘The Lyricist’. I chose this genre because I believe it to be the most enjoyable and meaningful kind of rap, with its artist putting their heart and soul into their music by writing and editing it themselves.

We were asked to make a wordcloud with words and ideas we associated with the genre, which we would uses to help us write some material and also to help us choose our main themes around the genre that we could base the articles on.

Above are the words and names that can be associated with lyrical rap. We were asked to also write a mission statement to describe what our music magazine will be trying convey, below is mine.

Mission statement

Fast, cold, deep. Lyrics will cut to the bone, but these MC’s aren’t scared of anything. In this first edition of ‘The Lyricist’, we will be delving deeper into the lyrics of the top MC’s and expanding their lyrics to make it clear to you, the reader what they meant.

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