For this task, we were asked to watch and choose our favorite music video from a former media studies student. Below is the music video I enjoyed the most:

I chose this video for a number of reasons:

• The cuts between clips were clean and well placed in regard to the baseline and beat of the song
• The part where the star ravenously eats the chocolate cake fits in well with the part of the song it’s used in – Deep sinister voice rapping to the beat saying “This my chocolate attack”
• The break in the song has a fitting clip in it – The song calms down and becomes peaceful briefly and the shot is of one of the stars singing along to the chilled lyrics in a scenic hilly area
• The two different singing personalities are portrayed well between both of the stars – The tall star outside is relaxed and laid back when he lip syncs to the song, whereas the shorter star acts more demonic/ crazy when he lip syncs to the song to give character to the deep, booming voice

From this video, I have seen some ideas that I can used such as using voice changes in the song to use alternate stars/ personalities to give the video texture and character. This will help me to create a music video that fits to the song as well as creates a story line or even some hidden meanings. The star image in this video showed that effort can make an edit go a long way. This music video showed me that a lot of hidden meanings can be created by the visual aspect that relate with the lyrics given and the way they are executed in the song – deepened voice, high tempo,. fast speaking.