Our Mission Statement

My Mission Statement:

Satisfying your musical desires. Feel the music flow inside you. See Matt Mayer’s story through the use of words and see how you can make it through distressing and sorrowful times into ecstatic and joyous life.

From the mission statement that I created, you can see it is for Matt Mayer’s brand new album. I decided to call it Blue Heavens as a reference to the feeling that the song communicates.

Who Is Your Audience?

I researched similar music titles to get an idea of the type of audience that will be interested in my type of music. I used YouGov to find the demographics of my audience and their interests in other media.

Who Are The Competition?

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Ben Howard

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Daughter
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Radical Face
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Daughter and Ben Howard both follow similar styles with a dark tone due to the colour scheme. Daughter seems much less edited compared to both Radical Face and Ben Howard which gives a sense of realism. All bands are positioned to look away from the camera which further reinforces the idea of sadness and isolation.

Unique Selling Point

My star is already a developed artist in the indie folk community. I am attempting to develop my star image in order to approach the wider market and in turn increase album sales through a rise in popularity.

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