Previous Student’s Work

The use of Camera and Photoshop to take and manipulate engaging images.

The use of Photoshop in these images are interesting and communicate the genre well. The use of cracks through the cover and on the girls face create a sense of destruction and confliction. The cracks on her face work as a visual metaphor to represent her mindset of being completely broken which reflects the sadness and misery that this music is intended to communicate. The design used through camera seems to follow conventions as she is looking away from the camera into open space. This conveys a feeling of isolation and sadness as she can’t keep focus on things around her.

The selection of mise-en-scene in these photos and the meaning it communicates.

The use of lighting in this album cover seems to be quite high key with heavy use of key light whilst the absence of the back light and filler. This seems unconventional to the genre as the many other artists use low key to  communicate sadness through darkness. However, this album manages to achieve that through other elements. The make up to give her a white face makes her seem ghostly and blank which creates a stronger emphasis on the cracks as they are easier to see. The black hair creates a strong contrast between her and the whiteness of the make up which portrays a sense of confliction causing the cracks on the cover. The hair being let down and messy communicates a sense of chaos and informality.

The choice of words that talk to and engage a specific audience.

On the song list on the back of the album the key words that relate to the messages communicated are highlighted in order to draw attention to them. Words such as, ‘Weakness’ and ‘Trust’ are key descriptions of the vibe that is given off from the album design. These words are presented on the cover in order to draw attention to them as they seem most appealing or relatable to the audience that are looking for something to help them relax and find music that can be apparent to their life. The album title ‘Broken’ is unique and relevant to the album’s mood as it further reflects the implications of mental health. It creates a sense of intrigue to the audience as they find such words relatable to their individual situations, they may believe that the music in the album can bring them away from their problems.

The creative use of DTP to integrate images and text and use colour / typefaces.

The album title ‘Broken’ communicates to the target audience as it is a clear reflection of mental health issues, such as, depression. The font used and the positioning of each letter being spread out amongst the screen creates a sense of disorientation and confusion. The overall design are clear messages intended for audience that can relate to these messages are drawn to it in order to find calmness. The positioning of the song titles on the back of the album are edited so they are spread across with no coherent pattern which further reflects the disorientation and unease that the album is attempting to communicate.

Our Mission Statement

My Mission Statement:

Satisfying your musical desires. Feel the music flow inside you. See Matt Mayer’s story through the use of words and see how you can make it through distressing and sorrowful times into ecstatic and joyous life.

From the mission statement that I created, you can see it is for Matt Mayer’s brand new album. I decided to call it Blue Heavens as a reference to the feeling that the song communicates.

Who Is Your Audience?

I researched similar music titles to get an idea of the type of audience that will be interested in my type of music. I used YouGov to find the demographics of my audience and their interests in other media.

Who Are The Competition?

Click on the images to be redirected to their

Ben Howard

Image result for ben howard album cover

 

 

 

 

 

 

Daughter
Image result for daughter album cover

 

 

 

 

 

Radical Face
Image result for Radical face album cover

 

 

 

 

Daughter and Ben Howard both follow similar styles with a dark tone due to the colour scheme. Daughter seems much less edited compared to both Radical Face and Ben Howard which gives a sense of realism. All bands are positioned to look away from the camera which further reinforces the idea of sadness and isolation.

Unique Selling Point

My star is already a developed artist in the indie folk community. I am attempting to develop my star image in order to approach the wider market and in turn increase album sales through a rise in popularity.

Digipak Conventions Analysis

For this task we took another artist within our genre to look at the different elements of one of their album covers and analysed the meaning communicated. The album is “Get Lucky” by Daughter as it they are popular artists in the indie folk genre. Analyzing this album will help give us ideas about the different micro features they make use of which will inspire us to use similar features for our Digipak cover.

Music Video Draft 4

What’s Changed:

  • We added more variety in the performance shots
  • We implemented a filter effect to further reflect the tone of the song and narrative
  • Jump cuts were added in flow with the beat of the song
  • We fully edited in the updated narrative shots
  • The cuts have been shortened to improve the pace

 

Peer Feedback:

Targets for Improvement:

  • Take out some of the jump cut edits
  • Improve the synchronization in some areas
  • Add more action in the narrative during the walking shots
  • Improve the edit making some of the long cuts shorter
  • Add some effects to make more visually appealing

Music Video Draft 3

What has changed?

  • The speed of the edit in correlation with the pace of the song.
  • Fixed lip synchronization
  • Long track shot has been cut up and spread throughout the video

Peer Feedback

 

 

Summary

  • Unclear narrative
  • Good pace of video in relation to music
  • Shaky camera in some shots
  • Unnecessarily out of focus in some shots
  • Repetitive use of performance shots

Targets for Improvement

  • Make the narrative clear in the re-shoot
  • Add more variety in performance
  • Better control of the focus and depth of field in re-shoot
  • Use a tripod in all stages
  • Make use of shot reverse shots