Shoot Evaluation

AS our first digipack shoot, we did wing most of it. By that I mean that since we arrived at the shoot destination we had to do the shoot quicker than planned, as we didn’t want to have no light. It was part of the plan to do it at dusk.

The organisation of the shoot on paper was there, however I think that we tried to do the shoot mostly of by instinct. This is something I think we could have done differently, and I now know  that I need to stick closer to the Production Meeting Agenda.Which said what everyone responsibilities are, what time the shoot is going to be and what is everyone’s role in the digipack shoot.However from the moment we lit the smoke pellet we knew that it was going to be a good shoot, even though we were running late I think that we managed to get a successful digipack pictures. We enjoyed ourselves and since the weather was perfect for our genre, I think it went really well.

Since our genre is Alternative Rock, we knew that there are certain themes around the genre, the conventions, and words associated with the conventions are: Rebellious, Edgy and Angry.I felt that we managed to achieve these in our shoot.You can see these in the mise-en-scene ( mainly in the costumes and the lighting, as well as parts in the camera angles).

Some picture of the shoot below:   

Digipack Draft 1


The video above is from our teacher, reviewing our digipack draft 1, giving us some feedback on what she like and what she doesn’t, as well as some areas we could improve.Overall the product links really well and the mise-en-scene is really good however thanks to her feedback we will be able to improve our digipack.

The Front Cover

  • Arch the red smoke
  • Add the album name

Inside Left

  • Emphasis the broken lamp more
  • The illumination is too intense

Inside Right

  • Distort a little bit more to make continuity sense with the other graphic

The Back Cover

  • Change Font
  • Put a Filter On
  • Copyright Stuff
  • Spelling Mistakes
  • Experiment with some smoke, with different colours
  • Bring the red X into the last page as well

The targets above are valid points, we did rush when creating the digipack meaning that some obvious mistakes would be there.I think that overall we need to make more continuity sense, while changing some things to make our digipack even better. The slight changes which miss suggested the digipack has potential, which is why I am positive that we can create an amazing digipack, after some changes.

This is our production meeting agenda for our digipack shoot. Our aims for the shoot are  to create  in  abstract images – our themes for this shoot are: rebellious, anarchic and edgy.We are determined to utilize our red smoke pallets to create an additional effect that we believe will convey with our themes. This PMA helps us know what everyone responsibilities are, to allow us to have the best shoot we can, without any problems.


This is the risk assessment, for the digipack shoots , the risk assessment is important, because we need to know what the possible dangers of the shoot are. We read through the document, to know what we need to be cautious of, and how can we prevent getting hurt while shooting for the digipack.

Contact Sheet

The contact sheets above, from our first digipack shoot. The shoot was done above the Aquarium, at dusk.We decided that we wanted to use some smoke to create a better effect in our digipack. In the photo shoot, our main objective was to experiment with how we can use smoke, and what poses we can and cant do. As we have researched what are the conventions of a typical Alternative Rock band, we carefully chose the mise-en-scene, to match the conventions. From the selection above me and my group decided that we will use some of the pictures for the front and back cover for the digipack.

Overall I think that this photo shoot taught, me to understand the picture. What I mean by this is to put myself in the position of the reader, so I can understand how I can encode the media language better.I think that the shoot went really well, and we can definitely use some pictures for our digipack.

Feedback On Mock-Up And Targets

We needed feedback on our digipack mock-up, so we decided to see what genre do our peers think that it represents, and also to see what adjectives they would link with the digipack. The practice album cover we made, for us was conventional and it represented what the band ideologies were. We encoded it so that the band fans can decode the media text.Out of the 20 people that we asked: 16 of them thought that our album cover belonged to the Alternative Rock genre, 2 of them thought Rap and 1 chose electronic and 1 classical. Overall the digipack fit with the ideologies of the band and the conventions of the rock.

Overall the 20 people we asked described the album cover mainly as:

  • Rebellious
  • Edgy
  • Angry
  • Hallucinogenic
  • Mysterious

Overall I believe that the digipack mock-up we created suits the intended purpose, the feedback we got proves that the our knowledge on the conventions of the genre Alt. Rock is suitable enough, so that we are able to create a digipack that will be the best one we can.

Digipack Photo Mock-up

In preparation for creating our digipack album cover, we created a mock-up as a practice. We took photos from the internet and we edited then using Photoshop to simulate an album cover. Using some inspiration from what a conventional Alternative Rock band album cover looks like, we tried to create a digipack that would be similar to something that Linkin Park would make. You can see that it is conventional as the reds and black stand out which is a typical color pallet for the genre. We edited the smoke into the picture of the broken light bulb, and we really liked the way it looked, so we decided that we might use smoke for our digipack as well.What makes this digipack conventional yet different from the competition is that:

  • The name of the songs and the language used in the digipack
  • The red eye on the inside right
  • The typefaces and the colours of the fonts

After creating this mock up we now understand more about album covers for the genre Alternative Rock, meaning that we can create the best album cover we are able to make.Because of this we will be able to reflect the ideologies of the band in the digipack.

Digipack Moodboards

The moodboards above are just me and my group looking at what other bands have created for their album covers, while we tried to use the conventions from the genre rock to create a moodboard that represents the genre. The ripple in society, how rock has some involvement in society, religion and in some cases violence.The mood board is just us throwing some ideas, just so we know where we can start, to create out own digiapack.

The document above with pictures, is us looking at other bands, what they have come up, how their albums challange or use the conventions of the genre. This is a start for us to understand how meaning is inferred though an album cover.

This has made me realize what the conventions are and has made me think of how could we as a team create the best album cover we are able to produce at the moment. To suit the band and the album.

Digipack – Previous Students Work

The digipack analysis has four different criteria, which I will follow to further my understanding of how this digipack has succeeded.

Shot Framing/Variety – how the shots are marked is on how creative or complex they are and has there been a variety in shots, different angles. The shots are also judged on how well they suit the genre and the intentions of the band.

Use of Software – Does the digipack have a huge variety in photo manipulation and general use of ICT

Mise-en-scene – Has the elements of the digipack represented the genre in every way possible, and is it suitable for the genre.

Text –  Are the fonts representative of the genre and type of music the band makes. Does it suit the images on the digipack. Text also covers how language is used on the cover, as language can be seen everywhere on the digipack.

This is the work of a previous student, who achieved a high grade.

Criteria 1: Shot Framing/Variety 

The digipack as seen only has one image of the performer, the low angle shot is interesting as it conveys a sense of power in the performer. The inside right photo of the drum and the guitar is a shot from above, the shot  usually represent weakness. This group of previous students, have used a high variety of shots in their digipack, it uses different angles in their photos and they have managed to use Photoshop to enhance their pictures. From the pictures a person could easily tell that this is a metal/heavy rock band digipack, they have created engaging photos which the audience is able to think about as they all infer a meaning of rebellion and how society works.

Criteria 2: Use of software

In 3 of the pictures in the digipack cover seen above has a broad use of Photoshop, as the picture in the top left also being the Front Cover of the album has the performer, where the students have added a crack in the face of the performer. The name of the album is “Broken”, the background is also broken  everything is broken. This is a great use of Photoshop, the digipack has successfully managed to represent the band as a whole, as it shows how the album infers a sense of the society being broken. This is conventional for the genre as metal/heavy rock bands usually write songs mostly about real life and their opinion of society. They have manged to infer a strong meaning into the pictures which can be received by the consumer differently. As the band have encoded a meaning of society breaking, however it can also be decoded differently by the audience. The audience could create a link to depression and mental health, which is a conventional part of what rock songs are about.

Criteria 3: Mise-en-scene

The mise-en-scene in the digipack is great, from a first look anyone is able to identify it as a digipack that belongs to Metal band. The colors of the album cover are conventional, usually rock bands use mainly reds,blacks, whites and greys. The image on the bottom left, has a huge impact on the digipack as it adds more to the already inferred sense of broken society. The broken drum represents society, as it it laying all ripped. Surrounded by the colors red and black, and a guitar which has been broken. The makeup of the performer fits the conventions of the metal bands, with colors and a emotionless face, which further connotes the feeling of something being broken.

Criteria 4: Text

The fonts used in the digipack similar to the feel the rest of the digipack give of, they are broken. For example the name of the album on the Album Cover, some of the letters have been cut.The picture on the bottom right, is simple on first look, however it adds to the feeling of a fractured civilization. The words, all of which are associated to the band, are great not only as it represents the band but also their views and the image is also more engaging to the audience.The picture in the top right is also simple but striking as it brings attention to metal health issues which is a convention to the genre.With peoples issues being written all over the side.

Digipack Convention Analysis

The digipack is the album cover, it represents the conventions of the genre of which the band is making music. The album art also is meant to represent the band, their style of music and what their songs mean. A digipack can be analysed though a few categories, which all have their own meaning on the art and what it conveys to the audience:Language, Fonts, Colors, Art.

In the presentation above I try to analyse the digipack for the band Linkin Park, I chose the album Meteora as it is one of their famous albums. I try to decipher what the conventions of the digipack are to understand how would I construct my own, to encode it for the audience to decode. I have learned more about the digipack conventions and how bands use them to increase purchases. By incentivising the customers, though the use of the categories mentioned earlier.