The digipack analysis has four different criteria, which I will follow to further my understanding of how this digipack has succeeded.
Shot Framing/Variety – how the shots are marked is on how creative or complex they are and has there been a variety in shots, different angles. The shots are also judged on how well they suit the genre and the intentions of the band.
Use of Software – Does the digipack have a huge variety in photo manipulation and general use of ICT
Mise-en-scene – Has the elements of the digipack represented the genre in every way possible, and is it suitable for the genre.
Text – Are the fonts representative of the genre and type of music the band makes. Does it suit the images on the digipack. Text also covers how language is used on the cover, as language can be seen everywhere on the digipack.
This is the work of a previous student, who achieved a high grade.
Criteria 1: Shot Framing/Variety
The digipack as seen only has one image of the performer, the low angle shot is interesting as it conveys a sense of power in the performer. The inside right photo of the drum and the guitar is a shot from above, the shot usually represent weakness. This group of previous students, have used a high variety of shots in their digipack, it uses different angles in their photos and they have managed to use Photoshop to enhance their pictures. From the pictures a person could easily tell that this is a metal/heavy rock band digipack, they have created engaging photos which the audience is able to think about as they all infer a meaning of rebellion and how society works.
Criteria 2: Use of software
In 3 of the pictures in the digipack cover seen above has a broad use of Photoshop, as the picture in the top left also being the Front Cover of the album has the performer, where the students have added a crack in the face of the performer. The name of the album is “Broken”, the background is also broken everything is broken. This is a great use of Photoshop, the digipack has successfully managed to represent the band as a whole, as it shows how the album infers a sense of the society being broken. This is conventional for the genre as metal/heavy rock bands usually write songs mostly about real life and their opinion of society. They have manged to infer a strong meaning into the pictures which can be received by the consumer differently. As the band have encoded a meaning of society breaking, however it can also be decoded differently by the audience. The audience could create a link to depression and mental health, which is a conventional part of what rock songs are about.
Criteria 3: Mise-en-scene
The mise-en-scene in the digipack is great, from a first look anyone is able to identify it as a digipack that belongs to Metal band. The colors of the album cover are conventional, usually rock bands use mainly reds,blacks, whites and greys. The image on the bottom left, has a huge impact on the digipack as it adds more to the already inferred sense of broken society. The broken drum represents society, as it it laying all ripped. Surrounded by the colors red and black, and a guitar which has been broken. The makeup of the performer fits the conventions of the metal bands, with colors and a emotionless face, which further connotes the feeling of something being broken.
Criteria 4: Text
The fonts used in the digipack similar to the feel the rest of the digipack give of, they are broken. For example the name of the album on the Album Cover, some of the letters have been cut.The picture on the bottom right, is simple on first look, however it adds to the feeling of a fractured civilization. The words, all of which are associated to the band, are great not only as it represents the band but also their views and the image is also more engaging to the audience.The picture in the top right is also simple but striking as it brings attention to metal health issues which is a convention to the genre.With peoples issues being written all over the side.